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Direct mail and technology don't seem to go together, but this week, we welcome Andy Detwiler with Printgenie and GoBig Printing. Andrew brings 30 years of design and technological expertise in both print advertising and web mediums. He was part of the team that built the very first on-demand, variable printing system. More recently, his team launched one-off mail capabilities. Don't miss this week as we explore trends in the direct mail space, the importance of great data, how better data leads to empathetic messaging, and new ways hyperlocal pros are dynamic data to create personalized and powerful campaigns that work.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-3000:00​ The Data Driven Real Estate Podcast Welcomes Andy Detwiler from GoBig Printing and PRINTgenie00:06​ What is PRINTgenie's ideal customer?04:25​ How does direct mail changed over time?06:34​ What percentage of total revenue should I be spending on marketing?07:54​ What rate of return should my direct mail marketing produce?13:15​ The list, the mailer, or the message? What's the most critical piece in direct mail campaign?19:59​ Do small businesses require lots of data therapy?27:18​ It's possible to trigger a single mail piece from dynamic data?31:55​ What is variable printing?45:28​ What makes up a good message? 54:04​ What are direct mail marketing trends we should watch in 2021?

The National Multifamily Housing Council (NMHC) is a membership organization that represents large apartment owners nationwide. NMHC is actively involved in forming national housing policy and shaping the legislation and regulations that affect the industry as well as research offering insights into apartment trends. This week we welcome Director of Research, Chris Bruen, and research associate, Claire Gray, as we discuss trends apartment owners are watching carefully as we head into a new administration and a new year. 00:00​ The Data Driven Real Estate Podcast Welcomes Chris Bruen and Claire Gray from the National Multifamily Housing Council‍00:56​ What is the number one data trend apartment owners should watch for in 2021?‍01:50​ Who is the National Multifamily Housing Council?‍04:13​ How do you define an apartment?‍08:16​ What reports does the NMHC produce? ‍11:40​ What are the insights they are seeing in different markets‍12:58​ What percentage of apartment rents are being paid in 2021?‍14:11​ How do apartment owners feel about 2021?‍19:47​ Will apartment construction increase in 2021?‍23:45​ Demographic and tenant trends in the apartment space‍35:43​ Conversion of malls to apartments?‍38:39​ Is migration impacting the apartment sector?‍52:19​ What research is NMHC producing in 2021‍55:56​ Technology trends in the apartment space

Greg Clark is a Bay Area professional football player turned trustee sale investor. He and his brother have successfully flipped over 400 properties over the past 17 years. California's SB 1079 went into effect on January 21, drastically changing the risks associated with trustee sale foreclosure investing. In this show, Sean and Aaron explore alternatives for trustee sale investors looking for other opportunities and ways they can bring their very unique skills (chocolate) to other strategies, right here in California.  Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-28 Trustee sale investor clients, please feel free to use the community for questions. Also email support@propertyradar.com to reach Sean. 00:00 The Data Driven Real Estate Podcast Welcomes Greg Clark, of Green Leaf Properties.01:24 Greg's journey from a professional football player to trustee sale buyer06:25 The importance of data in the trustee sale game09:56 How SB1079 and the redemption period is impacting real estate investors?17:26 California rents are the lowest in the nation?23:01 What will strategies will trustee sale buyers use if they exit foreclosure investing?24:48 Importance of title research, risks, and how that translates to other opportunities26:34 Unique skills that trustee sale buyers bring to other strategies30:40  How many houses a trustee sale buyer researches to buy just one investment33:26 Leveraging existing systems into new strategies46:33 Working with wholesalers and where to find them42:38 Have they tried to jump to other states?53:04 Driving for dollars and finding real estate deals

Daryl Fairweather is the chief economist of @Redfin. Prior to joining Redfin, she was a senior economist at Amazon working on problems related to employee engagement and managing a team of analysts. During the housing crisis, Daryl worked as a researcher at the Boston Fed studying why homeowners entered foreclosure. This week, we cover migration trends, what buyers are looking for in a new city, which pandemic real estate trends (like work from home) are here to stay, and what real estate professionals should know about trends in 2021.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2700:00 The Data Driven Real Estate Podcast Welcomes Daryl Fairweather, PhD, Chief Economist of Redfin00:59 What is Redfin and Redfin Concierge?04:05 Foreclosure crisis in 2021?05:25 COVID-related migration and real estate prices12:14 What real estate trends in 2020 were surprising?13:24 What is behavioral economics?19:23 Gen Z and Y trends in real estate?24:06 Is work from home the new normal? 29:50 What are people looking for when they move to a new city? 35:43 Are there any specific criteria that people look for when buying a home?37:03 What real estate trends should we expect in 2021? Affordability? Interest rates?39:56 Cities are going to invest in culture to keep people from moving?41:22 Does lower interest rates increase home affordability? 45:35 Baby Boomer real estate trends?49:07 Will the US mimic Japan on inflation and interest rates?

FRED is a data service provided by the St. Louis Federal Reserve. FRED is updated daily and allows 24/7 access to over 800,000 financial and economic data series from more than 100 public and proprietary sources. From kindergartners to economists to small business, the vast amounts of data allows us all to make more informed decisions.  This week, we welcome Yvetta Fortova, the manager of FRED and FRED-family products (ALFRED, GeoFRED) in the Research Division, where she oversees the collection, organization, and publication of data found in FRED.  We also have Maria A Arias who works on the FRED team developing and maintaining the data update process. She also helps lead FRED workshops for new and existing audiences to market new features and help users make the most of FRED. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2600:00 The Data Driven Real Estate Podcast welcomes Yvetta Fortova and Maria Arias from @Federal Reserve Bank of St. Louis Federal Reserve Economic Data (FRED) team02:16 When was FRED launched?03:34 How many data time series are housed within FRED? 09:36 What is GeoFRED?12:03 How big is the FRED team dealing with 800,000 data series?16:20 Kindergarders use FRED?18:56 Who decides the data sets that are featured in FRED? Who are some of the data partners?33:23 How frequently is the data updated?39:40 Does access to data at FRED inspire others, like states, to do a better job curating their own data?47:45 Example of a real estate investor exploring a completely new market. What kind of data is available on things like the economy, demographics, and real estate?57:10 What is FRED working on for 2021?

Development, Product Management, Product Marketing, Training, and Support with 17 years focused in the Real Estate vertical. The real estate transaction has drastically changed and big announcements have been made in 2020. Digitizing transactions makes for a great consumer experience, helps agents get paid faster, and gives brokers and teams data-driven insights to improve business. Marnie helps us explore what this means for real estate, the problem tech giants are seeking to solve, the fear Realtors have, and how data is being used to refine the process. 00:00 The Data Driven Real Estate Podcast welcomes Marnie Blanco with Zillow's Dotloop00:53 What is Dotloop?06:03 Why is the real estate industry so resistant to technology?08:01 What are the barriers in technology for a fully digital real estate transaction?09:49 How brokers are relying more on technology for the data and to increase efficiencies in compliance (it's not just to make the consumer happy) 12:41 What brokers are learning because of the data captured from within Dotloop17:00 What data points is Dotloop capturing?18:52 Are shifting demographics in real estate more technology demanding?21:38 Introducing partners at the right point in the transaction and how partnerships like Earnnest and Notarize drive further digitization of the real estate transaction (while decreasing fraud)23:24 The California Association of Realtors and dotloop partnership26:55 How much time can you save in doing transactions in Dotloop? Reasons why that is hard to answer and may not be the right question to ask35:27 Zillow Offer and buyer trends. Why agents need to stop worrying and get to work38:08 Strategic ways Realtors focus on differentiation and less on the transaction (hint: find a niche)38:34 Covid related real estate trends seen in the data40:42 Marnie give tips on how to adopt to the new technology and be a better data-driven business46:47 Off-market real estate and the seller's market in 2021, and trends to watch including ancillary services and vertical integration moves in real estate49:25 Virtual reality, augmented reality, and how companies like Home Depot are pushing us more online➡️ Serious about tapping into the power of PropertyRadar? 🔥Try it FREE for 3-days:  https://bit.ly/PRfreetrial🔥Schedule a FREE one-on-one demo: 

Sean O'Toole with PropertyRadar has been in the public records space, building ForeclosureRadar and then PropertyRadar, for over a decade. PropertyRadar is now national! Lots of effort has gone into building a platform that combines property, mortgage, and people data in a meaningful way that makes public records not only accessible but powerfully actionable. This week, Aaron and Sean celebrate the national launch, what are public records, real estate trends in 2021, different entrepreneurs that use PropertyRadar, and why next year will be the year of off-market real estate. Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2400:00 The Data Driven Real Estate Podcast welcomes Sean O'Toole01:43 PropertyRadar is now national! Sean talks about how he started PropertyRadar and what motivates him to invest in the business04:00 What is a Public Record?07:30 The role public records play in trust and freedom11:15 Are public records free? Where and how to get them.12:01 What different types of public records exist?25:31 The democratization of data and how the cost to access has changed the game27:40 Who sort of business use public records to market?37:22 What does multi-sourced, baked-off, backtested, backfilled and what does it mean to data quality. 45:11 What new fields and data are available in PropertyRadar National?45:23 What the addition of judicial foreclosure to PropertyRadar means for commercial real estate investors.48:12 This mistake marketers and small business make with list building and buying ready-made popular lists52:19 Aaron's favorite feature of PropertyRadar and how he uses it in the community54:19 Is direct mail really expensive? (hint: no, not if done correctly)57:10 What to expect in 2021?1:02:12 Why public records aren't perfect and how they can vary from state to state and county to county.

Tommy Mello is the founder of  A1 Garage Door Service,  a $30+ million-plus home service business with over 250 employees in 12 states and growing. He's also CEO of HomeServicesExpert.com and author of Home Services Millionaire, where he helps fellow entrepreneurs scale their businesses. This week, we cover how Wall Street is chasing the home services sector, strategies for growth, unique ways to stand out as a local small business, and trends in the home services space.Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2300:00 The Data Driven Real Estate Podcast Welcomes Tommy Mellow, CEO of A1 Garage Services2:59 What is Home Services?10:16 The number one thing Wall Street is looking for before investing in home services companies11:19 What makes a garage door company different from other businesses?13:00 Investing in training and recruiting and the mindset of investment over expense?15:06 Tommy talks about the difference between Branding vs. Brand 16:45 Tommy explains what is Google Guaranteed and the power it brings to small business21:14 Google Guaranteed and the future of voice search in home services27:07 What is ServiceTitan29:06 Data KPIs important to the homes services business31:09 Using data to find your most profitable customers and projects to go find look-a-like opportunities32:50 What is Tommy's advice to small business owners37:20 The power of platinum response39:08 How to keep a lifetime customer46:29 What is Greenfield and how it's different form acquisitions51:49 Why defining your avatar is so incredibly important and how often to market to prospects

Jonathan Wasserstrum began his career in commercial real estate as part of the International Capital Group at industry leader Jones Lang LaSalle (JLL), where he advised foreign and domestic clients on more than $3B worth of transactions globally. He founded SquareFoot in 2011. SquareFoot is a commercial brokerage that helps companies find their next office building as well as helps owners sublease unused office space. The platform now features more than 300,000 office listings, with 5,000 new listings posted monthly. The company has executed over 1,300 leases to date and has expanded to many major metros. This week, Jonathan shares insights into the coworking and flex space trends with the pandemic and headed into 2021. Is 2021 looking like a good year to jump into office coworking? Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-2200:00 The Data Driven Real Estate Podcast welcomes Jonathan Wasserstrum, CEO and co-founder of SquareFoot.1:32 How did SquareFoot start?02:16 Is SquareFoot a commercial brokerage or a tech company?03:44 What i PivotDesk and how does it assist commercial office space owners?5:37 What did coworking space look like before COVID?05:52 What did WeWork prove to the office space industry about consumer need?11:27 What is a flex space and how is it different from coworking?14:11 Is big tech leaving office space in big cities? 18:22 - Trends in office real estate and commercial in 2021?27:04 - What is SquareFoot's next move in the coming years?29:35 - How did Jonathan started SquareFoot34:08 - What does it take to become a commercial broker?39:23 - What is the difference between SquareFoot and PivotDesk?

As the President of T3 Sixty, Jack Miller is responsible for client relationship development and management of T3 Sixty’s consulting team. He has nearly two decades in the real estate industry and has held management and executive roles in real estate franchising, franchise ownership, brokerages, and management consulting organizations. What is PropTech? And when Gary Kellar says he's investing $1 billion in technology for agents, what kind of technology and what does the future look like?00:00 The Data Driven Real Estate Podcast Welcomes Jack Miller, President of T3 Sixty.1:21 What keeps Jack Miller motivated and excited about the real estate industry?2:56 What is T3 Sixty?7:18  What is The Almanac and why did T3 Sixty create it for the real estate industry?13:57 What is PropTech?15:08 What are the top three technology most requested in real estate and what problems is proptech trying to solve? 20:05 Why is the real estate sector so bad at technology?26:01 Is competition from ibuyers like Zillow and Opendoor forcing mega real estate brands like Keller Williams and Realogy to invest in technology?29:47 The Opendoor IPO is coming up and it appears these flips don't make money. Can that last?38:27 Will Realtor brands like Keller Williams and Realogy launching ibuyer initiatives work better than Opendoor, Offerpad, and Knock?42:03 Will real estate teams continue to be a theme in 2021 for Realtors? 45:35 Is there a team structure that works best?52:38 Is big tech like Amazon and Google getting into the real estate industry?54:32 - What are some real estate trends we should expect in 2021?

Aaron Mazzrillo is an entrepreneur, a real estate investor, and a marketer based in the Inland Empire. Hailing from Massachusetts, Aaron became involved in real estate in the early 90s after he and his wife decided to pack everything up and move to California. Since then, he has been buying, rehabbing, renting, and selling properties. This week on the podcast, Aaron shares how he survived the Great Recession, finding off-market deals, the importance of marketing and messaging, and how he continues to stay busy in a tight real estate market. 00:00 The Data Driven Real Estate Podcast welcomes Aaron Mazzrillo02:08 How and why Aaron Mazzrillo got started in real estate and how he survived the Great Recession and lived to talk about it16:21 What Aaron did that was key to his success during 2009-2012 and the one regret he has wholesaling deals at the time18:39 Use of capital as real estate investors and what separates pros from the newbies in the business when calculating ROI21:33 Rent or Flip? How do you make that decision as a real estate investor?25:32 What does it take to become a real estate investor27:17  Matching a hyperlocal list to a hyper-personalized message30:14 Aaron shares tips on how to connect with different types of sellers34:52 Which marketing channels is Aaron using in his business?35:36 The importance of hyper-local marketing strategy 39:17 How did COVID impact Aaron's real estate investing?43:36 Repeatable processes and the technology stack Aaron has deployed in his business51:14 The difference between suspect and prospect in real estate investing52:13 -Data privacy laws investors need to understand and how difficult and expensive compliance can be57:26 - What real estate strategies Aaron is focused on for 2021

Patrick Ferry is a long-time real estate coach with Tom Ferry International and a residential sales agent in San Diego. He's been a student of data-driven strategies in marketing and influences for decades. This week is a special treat as we explore what the Modern Realtors looks like and how data plays an increasingly important role for pros to position themselves as valued resources. 00:00 The Data Driven Real Estate Podcast welcomes Patrick Ferry00:46 Patrick's journey into real estate and the world of coaching04:38 Zillow, PPC, social media - it's noisy. How does a modern Realtor prove value in the marketplace?5:47 How agents can use data to help clients strategically win in hot markets 14:59 Why Patrick is strategically going after the buyers as an agent (the hardest market)29:07 Understanding real estate trends and backing it with actionable data 32:09 Marketing lists and messaging. Is one more important?34:04 Using outbound marketing combined with inbound content marketing and paid remarketing ads36:21 The importance of targeting while not offending the consumer39:22 Working demographics, psychographic, and technographics to make marketing more effective. Is social media relevant or dead?45:15 Is YouTube and social media a waste of time for Realtors?53:13 What is the definition of the modern agent and why the solo agent is almost dead?52:54 The artisan agent (solo agent), the Realtor team,  and the mega team• Facebook: https://www.facebook.com/propertyradar• Twitter: https://twitter.com/propertyradar/• Aaron Norris: https://twitter.com/aaronnorris • Sean O'Toole: 

Charles Dougherty is a Vice President and economist with Wells Fargo Securities. Based in Charlotte, North Carolina, he covers the commercial real estate, housing, and construction sectors of the U.S. regional and macroeconomy. He regularly writes indicator reports, produces special commentary, and contributes to the company’s Weekly Economic & Financial Commentary. His commentary on the regional and U.S. economy has been featured in various regional and national media publications, including Bloomberg News and The Washington Post.This week, the Data Driven Real Estate Podcast checks in on the state of the economy, which real estate sectors or doing well compared to those really struggling, if co-working is a thing of the past, how commercial rents have performed, and the outlook for the 2021 market. 

David Hicks is CEO of Dallas-based HomeVestors of America, Inc., the largest professional house buying franchise in the U.S. with more than 105,000 houses bought since 1996. He joined HomeVestors in 2005 as Director of Franchise Systems and developed a process for coaching franchisees. From 2006-2009, he coordinated franchisee support as VP of operations. In January 2009, he became co-president of the company and was named CEO in 2017. The company now has 1,100 franchisees nationwide.This week, David Hicks helps explore how Covid has impacted real estate investors, how HomeVestors leverages data to drive deals, how Realtors and investors benefit from working with each other, and how ibuyers are not a true competitor. 

Dave Savage, Founder of Mortgage Coach, has over twenty-seven years of experience as a mortgage executive, business leader, and mobile technology pioneer. As the founder of SmartReply, Dave established a leading presence in mobile marketing. By launching Mortgage Coach, Dave has helped tens of thousands of loan officers and millions of homeowners make confident, informed mortgage decisions. Dave is passionate about leveraging mobile technology to reinvent the home buying experience. Dave Savage joins the Data Driven Real Estate Podcast to share trends in the mortgage space during the pandemic, a survey of the players in the market, how mortgage brokers are competing with disruptors, and how Get your questions answered on the upcoming show by posting your questions in our community: https://bit.ly/ddre-16

President of California Advocates, Mike Belote, has a rich history in the lobbying industry for real estate in California. California SB 1079 recently passed will have undeniable impacts on local California investors that buy at trustee sale with the introduction of a 45-day redemption period. Mike, Sean, and Aaron discuss how this bill came to be, what it says, and likely impacts to Main Street. 00:00 The Data Driven Real Estate Podcast welcomes Mike Belote with California Advocates06:54 What is SB 1079 and how does it change the California trustee sale buying and foreclosure process?08:16 The important role that institutional Wall Street real estate buyers played during the Great Recession10:43 How the legislative process works in California in a supermajority state13:01 How many homes did Wall Street buy during the Great Recession and how many do they still have?18:43 Who really pays for the city fines on foreclosed homes? It's not the banks or lenders like some might think. 23:25 Why California SB 1079 and the 45-day redemption will create less competition and potentially create more foreclosures28:35 The new 45-day redemption rules after trustee sale and eligible bidders33:46 How less competition at trustee sale steals millions from homeowners39:49 How large institutional buyers and nonprofits might work together at trustee sale squeezing out local investors47:48 The issue with squatters after the trustee sale52:40 How real estate investors can better protect themselves from over-regulation or at least be aware of what's coming

Ellis San Jose is Director at The Note Guys and Group Leader for Real Estate 360. He is a full-time residential and commercial real estate investor and co-founder and leader of For Investors By Investors (FIBI). Martin Saenz is a Managing Partner of Bequest Funds, a national mortgage investment company with the dual purpose of helping investors grow their wealth and helping mortgage borrowers stay in their homes. He runs Note Investing Made Easier. 

Daniel Ramsey is the CEO and Founder of MyOutDesk. Daniel founded MyOutDesk during the last global financial crisis of 2008 to help businesses leverage the remote workplace and scale businesses with virtual assistants. Daniel has helped over 6,000 clients scale their businesses and grow profitability. He’s had the opportunity to work many of the largest sales organizations, technology startups, insurance, real estate, and healthcare companies. MyOutDesk specializes in four major areas of business: Marketing, Administrative, Customer Service, and Prospecting.

Tarl Yarber is the CEO and founder of Fixated Real Estate LLC, a Pacific Northwest investment company with over $50MM in single-family residential properties purchased, rehabbed, and re-sold over the past seven years. Tarl founded the PNW Big Badass Real Estate Wealth Expo and the number one Pacific Northwest Meetup for real estate investors. He’s become passionate about helping the next generation of investors get more sophisticated in understanding the power of data and systems in business.

Scott Shatford is the Founder and CEO of AirDNA. He's an Airbnb pro, author, vocal advocate, and industry expert in short-term vacation rentals. Utilizing his economics background and 15+ years of experience as a data analyst, Scott created AirDNA to empower entrepreneurs to make the most of the short-term rental market.