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Continuing with the Marketing Funnel Series, in this episode I share a few different funnel sales conversion optimization strategies you can deploy right away so you can see an immediate boost in your sales, revenue, and profits. One of the best ways to create consistent, predictable growth in a business is to dial in a marketing and sales funnel that allows you to buy customers profitably on the front end. If you can do this, then you no longer have to be as concerned with how low you can get your cost of acquisition down. Sure, it's nice to keep it as low as possible. Makes your economics all the more favorable. But... Unlike all your competitors, who are most likely focused on the same thing - buying new customers for as cheap as possible - you'll be the competitor who can afford to spend the most to buy a new customer. That's not just a small linguistic nuance. Let that sink in for a minute. If you and 3 other businesses are competing for the same customer, and the other three guys can only afford to spend $30 to acquire a new customer while you can, if you needed to in order to win, spend up to $120 to acquire the same customer ....who wins? You do! Spending least on cost of acquisition doesn't grow a business. Getting more customers grows a business. I'm not, again, saying that cost of acquisition doesn't matter. It most certainly does. But it should be used a benchmark for optimization. The overall goal should be as many new customers as possible. And one of the most effective points of leverage for creating this is a high converting marketing or sales funnel. Later in this series I'll demonstrate what even just a 10% improvement to each of the seven points of leverage in your funnel can do for your business ....and the kind of new "power economics" it will enable you with competitively. In this episode I share briefly on leverage point three, boosting sales conversions. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.   In This Episode, You Will Learn: seven simple things you can deploy into your marketing funnel for improving sales conversions

Continuing the Marketing Funnel Series, this episode covers leverage point #2: Opt-In's. As listed before, the 7 points of leverage that I look for in any and every funnel are: 1. Traffic 2. Opt-In's 3. Conversions 4. Items Per Transaction 5. Average Sale Price 6. Transactions Per Customer 7. Profit Margin This is repeatable and scalable framework that you can use to audit, optimize, and design marketing and sales funnels ...pretty much regardless of industry or customer niche. In this episode you'll hear 5 simple things you can deploy into your funnel quickly to increase opt-in's and see an immediate boost in your conversion performance. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.   In This Episode, You Will Learn: 5 simple ways to increase your opt-in conversion rate quickly

Learning, developing, and leveraging proven models and frameworks was one of the biggest turning points in my marketing and business success. Having a framework or blueprint that you can use repeatedly to create desired results and outcome is a massive point of leverage. You don't have to reinvent the wheel every time. You have a proven process to follow. You create a degree of predictability, at least high level. In this episode I share a framework I use when it comes to auditing and optimizing (or building out new) marketing and sales funnels. I'll break down any marketing or sales funnel into 7 points of leverage. Which are 7 different things that can be scientifically improved, individually. And collectively the effect is the cliche "the sum is greater than the parts". Those 7 points of leverage are: 1. Traffic 2. Opt Ins 3. Conversions 4. Items Per Sale 5. Average Sale Price 6. Transactions Per Customer 7. Profit Margin To be clear, this episode (nor the subsequent six in this series) do full justice to each point of leverage. I treat these episodes as "thinking primers" to possibly help you: 1. Recognize the individual elements as just that, individual pieces that can be improved separately 2. See a few different ways you can improve each individual point of leverage through underused pathways and strategies Take a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.   In This Episode, You Will Learn: 6 "secret" sources of high quality traffic that has a better than average buyer intent and tends to convert better than average a 90 x 10 framework for trying 10 different things in 90 days (credit to Noah Kagan @ http://www.okdork.com )

There are proven models for just about everything in life. Getting physically fit. Building a fulfilling relationship. Raising healthy kids. Making money. Same goes for writing good copy. So many marketers, myself included, approach projects with a "I've got to come up with a brilliant insight or way of doing this". Stop. Use existing, proven frameworks. It was once said of Tony Robbins that he build his success on finding people who were really good as something he wanted to accomplish and then he simply modeled them. Well here is a simple, 4 step framework for writing the copy of a sales page for you to study and model. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.   In this Episode, You Will Learn: a simple, 4 step framework you can model to write high converting sales page copy

No matter what you're selling... ...whether complicated or simple. ...big or small. ...cheap or expensive. ...common or scarce. ...what never changes is that you're selling to a human being. A lot of marketers and entrepreneurs seem to forget about that. Or at least their marketing and sales indicate thus. Remember this ...the singular purpose of every marketing and sales funnel is to get as much cash as possible, as fast as possible, as often as possible into your business. In order for that to happen ...anytime it happens ...another human - a real person - will have had to open their wallet or make a budget approval. Without that human and that decision ...there would be no sales. So that means no cash for your business. The upside of all this? Humans are as old as dirt ...and for the most part, fundamentally we don't change. What makes us tick. What triggers auto-rejection. What seduces us. And so forth. Having proven frameworks for writing sales copy in a way that will universally appeal to your buyers. While avoiding turning them off in any way. Is a powerful tool for a marketer, entrepreneur, or business owner to have. In this episode I share two specific patterns you can deploy into your promos, sales pages, and marketing funnels within minutes of hearing them. And see an immediate boost in profits. You can deploy these two hypnotic patterns through a simple 5 step process ....which I share as well. Along with a couple sneaky bonus tips at the end for how I improved my copy writing dramatically when I first started out. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.   "Having a framework for 'bridging' or 'duct taping' together the raw copy you've pulled together from what you learned in episode 10 is what makes this writing process go fast. Once you've got the raw chunks - now you just 'prototype' it together like legos."   In This Episode, You Will Learn: Two hypnotic psychological patterns for writing converting copy that you can deploy into your promos within minutes of hearing them A simple 5 step process for deploying the two writing patterns so you can boost the conversions and sales of your pages and funnels A simple hack I stumbled upon when I first started copy writing that dramatically improved the conversion rate of my copy   Tools and Resources To Help You Execute This Strategy: http://www.thegaryhalbertletter.com/     If you have any questions or thoughts, let

My definition of the popular buzz phrase "growth hacking" is:"to execute results effective work at a high volume with significantly less effort than what might be expected." The lazy entrepreneurs route? No ...simply understanding that 80/20 exists. And instead of fighting it, leverage it. And one of the best forms of leverage that you'll ever have is finding that which is already successfully accomplishing what you want to achieve and simply model it. You'll hear Tony Robbins share that repeatedly. As one of his core strategies for achieving high levels of performance and success. He'd simply go find people who were the best at what he wanted to achieve, and then he'd model them. Well guess what? Success leaves telltale signs. Clues. Cookie crumb trails. And today I'm gonna share with you my 2.5 steps for finding and modeling high converting copy. That's specific to your product or service. You'll literally have a way to model exactly what your most successful competitors are doing. And you'll be able to get the exact phrasing and words that your target clients are saying to themselves. Combine those two ...and you've got a powerful formula for "growth hacking" your sales pages, marketing funnels, and copy writing in general. All achievable in 60 minutes or less (I do it repeatedly). Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.   "Finding what's already proven to be very successful and simply modeling it is always the smartest way to go about something. Pioneers end up with arrows in their back." In This Episode, You Will Learn: The place you can find and model proven, high converting copy for products or services related to your offering The two places you can find swipe copy for your sales pages and marketing funnels that is literally thoughts from inside your customers' mind ...as if you had a page of their diary How you can bang out high converting copy in 60 minutes or less    "You can literally write high converting, no hype, connecting on layer 4 or 5 deep with your customers copy almost effortlessly in less than 60 minutes. It's literally pre-written for you. You ride on the shoulders of giants. And optimize from there."   Tools and Resources To Help Execute This Strategy: http://www.clickbank.com http://www.amazon.com http://www.google.com A spreadsheet   If you have any questions or thoughts, let me know in the comments section below. This podcast is brought to you by 9

Every entrepreneur, business owner, and marketer eventually develops a 'bag of tricks'. Things that are your go-to best practices, clutch plays, and marketing black book strategies you deploy to grow a business. I've got 'em. You've got 'em. Been in business for any length of time and, well, you naturally start to collect 'em. In this episode I share one of my most powerful frameworks for engineering breakthrough marketing. For building marketing funnels that find traction, generate extreme revenue growth, and position you to corner profitable markets. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.   "The Information Age is over. Dead. Gone. And yet many marketing funnels and campaigns are still wired based upon the things that used to work in the Information Age. This is a big part of why 'everything seems to not work as well anymore' and why it's harder to breakthrough."   In This Episode, You Will Learn: One of my most powerful "go-to" frameworks for engineering breakthrough marketing How you need to be thinking about the POSITIONING of your offering, and how this makes everything else easier and more profitable Where the future of successful marketing is headed based upon our cultural trends and buyer behavior A simple way of thinking that can help you pivot even one product or offering into multiple extreme revenue growth engines    "The things that used to work really great, now seem to be running on fumes. Fundamentally it's because things are shifting to the 'micro-micro' unit and the 'macro-macro' unit. And most marketing aimed at the in between ...where the buyer is leaving."   Tools and Resources To Help Execute This Strategy: RePositioning by Jack Trout All Marketers Are Liars by Seth Godin Micro-Marketing by Greg Verdino Entering The Shift Age by David Houle   If you have any questions or thoughts, let me know in the comments section below. This podcast is brought to you by 99Designs, a marketplace where you see the designs before you pay for them ...so you can make sure that you're getting exactly what you want and don't end up pulling your hair out because of a chintzy designer. And ...by LeadPages, the simplest and easiest tool I've found for building landing pages ...so you can build out high converting landing pages in minutes and spend most of your time actually promoting your business and getting sales. (If you use my link to check out either platform and use them,

After auditing and working on more marketing funnels than I can remember, here is one of common denominators that under-performing funnels have in common... ... they make it really hard for buyers to give the business money. I scratch my head... My perspective is that the singular purpose of a marketing and sales funnel is to get as much cash as possible from as many buyers as possible. And I cannot figure out why so many marketing funnels seem to almost intentionally make it hard for the buyer to give their cash to the business. The best starting point to audit any sort of system, is to answer the most fundamental questions. It doesn't get much more fundamental than 'what's the purpose of this system?'. (I assume your marketing funnel is an automated system, or so help me....) And the purpose of your funnel is always to put cold hard cash into your business bank account. As fast as possible. As often as possible. And if that is the purpose ...then the best place to start an audit of your funnel is to ask: 'Where are dormant, under-leveraged opportunities to give a buyer a chance to buy from us and spend more money with us?' In today's episode I cover two pages in marketing funnels that I can virtually always guarantee will be grossly under-leveraged. See, getting more customers isn't the only way to grow a business. And often time, it's the hardest way to grow your business. Yet somehow, through incredible loads of pig-headed discipline, marketers and entrepreneurs only see that as the path to growth. Going through and... 1. Ripping the constraints off your buyer process, and 2. Maximizing under-leveraged points ... can be enough to take a funnel from performing poorly to literally being profitable on the front-end. Start with these two pages... Listen to it on iTunes and subscribe so you don't miss any episodes.   "The best time to kiss a girl is when she has just kissed you. Same with a customer ...best time to get more money from a customer is when they just gave you money."   In This Episode, You Will Learn: The two sleepy pages in your marketing and sales funnel that can be tweaked to boost profits immediately Specifically, what you should tweak on these pages and how you should say it The 'why' behind why this is so important and how to think about your buyer's process as they're stepping through your conversion goals What to do if you don't have any additional offers, up-sells, or cross-sells to offer so that you can

Getting more new customers is not the only single way to grow your business. A business can be grown geometrically ...more customers, larger average transaction, raising your prices, bundling offerings, engineering psychologically driven sales funnels, and so forth. ...and yet it would seem that most entrepreneurs, marketers, and business owners have a pig-headed determination to take the hardest approach possible to growing their business. Some sort of glorified honor in doing things the hard way. A right of passage that makes you feel you really 'earned' it? That never quite appealed to me. Don't get me wrong ...I'm all about getting on the grind, right there with the most Puritan of work ethics. I just like to see as big of a result as possible for as little effort as possible ...so that when I pushing with everything I've got into a business to make it grow, all that precisely targeted effort creates massive results. This episode's strategy hangs of a framework called "Critical Non Essentials" (CNE's). When you take a look at your marketing funnel, this is the idea of finding points of leverage that can and are getting away with being 'just good enough' ...but with a few tweaks, you could engineer massive return. And it's one time work. Meaning, you make the tweaks one time and that's it. It not something you keep 'shipping' in your marketing efforts. It's part of the automated marketing process. You can tweak these CNE's just one time, and the tweak will bring in a greater result from there on out. It's highly leveraged, "80/20" effort. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes.    "The best time you stand a good chance of getting a kiss from a girl is when she's just kissed you. Same with customers ...best time to get a customer to spend money with you is when they JUST spent money with you."   In This Episode, You Will Learn: The one email that, across all industries, averages a 50% open and engagement rate ...which means 1 out of every 2 people will engage with that content How getting more customers isn't the only way to grow your business ...and how this one adjustment can increase your average revenue per customer dramatically The simple power of leveraging CNE's (Critical Non Essentials), things that only require a one time effort to change, to engineer big results that are sustainable   "It has never been harder to get a new customer to spend money with you for the first ti

In my experience, good marketing isn't just marketing that generates results ...if you can, at all, launch marketing that your competitors can't recognize as intentionally engineered marketing. If you're competing against a marketer like myself, I'll most likely know everything that you're doing with your marketing efforts within a day. If not within just a couple hours. And with my systems I can automate keeping updated on your marketing plays in almost real time, if you were my competitor. With the strategy that you're going to hear on today's episode you're getting a play out of my marketing black book that you can deploy for big PR exposure. At will. Systematically ...so you can create the perception of big budget resources, engineer mass social proof, and leave your competitors thinking you got a 'lucky break' (sniff!). It's got a few moving pieces ...and not the easiest strategy to deploy. But if you do it right, it'll pay out in spades. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes. (have a listen to Episode #003 for the fundamentals of how to build out this strategy)   "You can engineer and orchestrate big exposure across multiple big sites, simultaneously, creating a big social validation effect ...with a very limited budget."   In This Episode, You Will Learn: How to orchestrate massive exposure for your brand or product, literally at will How to create the perception of a viral media frenzy so that you generate mass social proof How to break through just enough that you start getting actual inbound media attention and start snowballing actual organic media attention   "You can always set yourself up to win, regardless of the 'rules', without breaking the rules, by simply finding and exploiting inefficiencies and gaps in a platform ... visualize it as the Matrix."   Tools and Resources To Help Execute This Strategy: http://www.alexa.com http://www.similarweb.com http://www.semrush.com http://www.buzzsumo.com Trust Me I'm Lying, Confessions of a Media Manipulator, by Ryan Holiday LeadPages (affiliate link) (for easy A/B testing and unique URL w/re-targeting pixel part of strategy) Google Display Network (for re-targeting) StumbleUpon Ads Solo Ads Directory (1. not an affiliate link, yet ... 2. I am a client so I can personally vouch ... 3. if you know how to deploy solo ads)   If you have any questions or thoughts, let me know in the comments section below. This podcast is

If you sold a product through a big box retailer ...what would it do for your business if a sales rep would pause customers in the store every time they put your competitor's product in their shopping cart and suggest that might be really happy if they took a look at your product? And this was happening in every single store that your product was shelved in. In real time, right as the customer would put the competitor's product in their shopping cart. So you know that they're ready to purchase that type of product. The decision of "should I/should I not?" has already been made. Well, with what you're about to learn today, that's exactly possible. Except it's online. And you're pausing buying customers, in real time, as they're about to check out on your competitor's websites ...so you're only spending advertising dollars on people literally with their "wallet open" and about to give out their credit card number. Too good to be true? Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes."You're spending pennies to reach people who are ACTIVELY buying, RIGHT NOW. No need to persuade them to buy this type of product or service."   In This Episode, You Will Learn: How to spend your marketing dollars on only reaching real buyers on your competitor's websites who are literally about to give their purchasing card info and check out How to actually get conversions using PPV (the backbone of this strategy) while most marketers fail with PPV because they're waaaay to broad with their targeting Create a customer channel that has an immediate sales cycle ...so you can eliminate the need for lead nurturing and purchase decision persuasion   "No need to lead nurture, incubate, and deliver persuasion. You're leveraging an immediate sales/buy cycle. And you're literally filling the role of a 'helpful consumer advocate'. No need for hype or 'clever' copy."   Tools and Resources To Help Execute This Strategy: http://www.leadimpact.com, OR http://www.trafficvance.com http://www.leadpages.net (affiliate link) $1,000.oo (minimum to setup a PPV account with one of the two networks I suggest) Excel spreadsheet (or Google equivalent)   If you have any questions or thoughts, let me know in the comments section below. This podcast is brought to you by 99Designs, a marketplace where you see the designs before you pay for them ...so you can make sure that you're getting exactly what you want and don't end up pulling your ha

What happens to your options as an entrepreneur if your business suddenly grew deal flow and sales by 4x within the next few months? If you're able to sustain that growth over 1-3 years? There's a way to take market share without spending more ...so you can multiply sales and revenue, build incredible momentum for your business, and manufacture the perception of 'top dog' in chosen markets. So many companies slog it out in commodity markets. Strain themselves to squeeze every last cent possible out of their marketing efforts. Obsess over trying to lower their Cost Per Acquisition (CPA). Only to penetrate their target market skin deep ...and the deal flow meter just doesn't budge. (it's easier than ever to start a business, new competitors are sprouting daily). I see so many businesses throwing every dollar they can at marketing. Optimizing every funnel conversion metric till they're razor sharp. And just staying plateaued. Yet ...the process I'm about to show you can literally pivot all that. Take you from penetrating only skin deep to "being everywhere". Take you from obsessing over CPA and optimizing till your fingers bleed ...to being able to spend more than any of your competitors to buy the best clients, WITHOUT spending more (huh?). And you can duplicate it like domino's. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes."You have to keep segmenting smaller and smaller until suddenly you have enough budget to be big. And create the perception in potential customers of big resources. Resources attract resources."   In This Episode, You Will Learn: How you can grow market share by 3x, 5x, even 10x within only 1-3 years The counter intuitive thinking that will reposition you from barely competing to being the top dog How you can position yourself to utterly DOMINATE markets you've identified as potentially most profitable   "Instead of just competing all over, across everywhere ...you utterly dominate exactly where you have identified it will be profitable to win. Don't just do what everyone else is doing. Think. Set yourself up to win."   Tools and Resources To Help Execute This Strategy: MicroMarketing: Get Big Results by Thinking and Acting Small, by Greg Verdino I Love Marketing, Episode 128 (covers database segmentation, apply that thinking to market segmentation) Shock and Awe (explanation on Wikipedia of overwhelming a specific target) The 80/20 Principle: The Secret To Achieving Mo

You wake up tomorrow to find your business featured on the home page of SlideShare. Mashable. Or TechCrunch. What would that do for your traffic, leads, and sales? The massive flux in traffic. The buzz. The attention. The social proof. Would you like to know how you can literally engineer getting home page exposure on any big traffic website of your choosing? Without spending thousands of dollars on public relations services or wasting your time on standard press releases, you can do exactly that. Compare this to what happens with most content marketing efforts... You come up with a great marketing asset or piece of content. You launch it. Promote it. Hustle. Share. ...and you get nothing but crickets... With this process, you can leverage getting exposure to the large readership of a big website for a fraction of what it might cost you to buy that traffic. ...While your brand benefits from the 'implied endorsement' of the big media brand and generates the mass social validation. You can pull this off in literally just a few days. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes."What most entrepreneurs don't figure out how to do is 'set themselves up to win'. How to engineer breakthrough. Knowing exactly what it will take to achieve."   In This Episode, You Will Learn: How to literally engineer getting home page exposure on a big traffic website How to analyze which website to target and know exactly what it'll take to catapult yourself to the home page How to leverage mass exposure you could never afford to outright buy as traffic   "Most entrepreneurs couldn't imagine sending traffic to a site other than their own. But that's the trap of linear thinking. What I'm describing is engineering alchemy of your limited marketing budget."   Tools and Resources to Help Execute This Strategy: http://www.alexa.com http://www.similarweb.com http://www.semrush.com http://www.buzzsumo.com Trust Me I'm Lying, Confessions of a Media Manipulator, by Ryan Holiday LeadPages (affiliate link) (for the unique URL w/ re-targeting pixel part of the strategy) Google Display Network (for re-targeting) StumbleUpon Ads   If you have any questions or thoughts, let me know in the comments section below. This podcast is brought to you by 99Designs, a marketplace where you see the designs before you pay for them ...so you can make sure that you're getting exactly what you want and don't end up pulling your hair ou

How would you like to have marketing funnels that attract more of your best customers, compel those ideal customers to buy more from you, and they are happy to pay more than what you're charging right now? Ever feel like no matter how hard you hustle, promote, and market your product, the needle on growth just doesn't move? In spite of your best efforts ...people who you just know should be buying from you react indifferently, shrug, and walk away. Or worse, buy your competitor's product. What if said you can raise your prices by 25% to 50% and then proceed to double, triple, heck... even quadruple your conversion rates? I'm going to show you how to reposition your offer so you can immediately increase your profits dramatically and pull in customers from untapped sources. To boot ...you can deploy this process in as little as a couple weeks. And instead of typical hype driven conversion tactics ...you'll be 'naturally connecting' with your possible customers at a layer 3, 4, 5 emotional depth and short circuiting typical consumer auto-rejection. If you raised your price point by just 25%, would you double your profit? That's what would happen for most businesses. And yet, I've seen this work even after raising prices 5x. But let's stay in the land of reasonable believability. Take a listen... Listen to it on iTunes and subscribe so you don't miss any episodes."Find a specific pocket of people. With a specific 'worldview'. Follow this process. And you can literally OWN that customer niche. Corner it with an iron grip."   In This Episode, You Will Learn: How you can double, triple, even quadruple conversion rates through a specific way of repositioning your offer How you can simultaneously raise prices by 25% to 50% (or more) because your product is more valuable How you'll attract more of our best customers and compel them to buy from How to identify new sources of customers while lowering your Cost Per Acquisition   "Not everyone looking for X will be Y. But everyone who is Y and is looking for X (your product) should see you as the obvious best solution. Without you having to hype or sell. Just connect."   Tools and Resources To Help Execute This Strategy: All Marketers Are Liars, by Seth Godin Repositioning, by Jack Trout & Steve Rivkin Download Empathy Map Template (no email req'd) Blog Post Guide to Empathy Map Creation LeadPages (affiliate link), to test different worldviews   If you have any questions or thoughts, let

What if I told you there's a way to only spend marketing dollars on targeting web traffic that is literally about to convert on a competitor's website? Any type of conversion ...lead opt-in, free trial sign up, product purchase. Traffic that is already sold on buying a product or service related to your offering, that is already making time to take action, and you'll connect with them in real time when they're actually motivated? Your competitors have done all the heavy lifting. Finding the traffic sources. Buying the traffic. Optimizing their website for conversions. And you can literally piggy back off of their efforts ...cherry picking exactly which traffic you want to reach. Sound outlandish? Well, it exists. And it's easier than you might think. Have a listen... Listen to it on iTunes and subscribe so you don't miss any episodes."Blue Ocean strategy doesn't just apply to product. It applies to marketing as well. You can create a competitive advantage through your marketing strategy." In This Episode, You Will Learn: How to spend marketing budget only on reaching people you know are already interested in your type of product or service How to only pay for exposure to people who are about to convert on your competitor's website -OR- just did convert and you KNOW they're in 'action mode' How you can leverage your competitor's efforts on finding the best traffic sources and fine tuning their website for conversions ...while you simply cherry pick the exact time you want to introduce yourself to their best web traffic   "It's especially good marketing if your competitors can't even find it. Because they can't reverse engineer it. Giving you a real competitive advantage through marketing."   Tools and Resources To Help Execute This Strategy: http://www.leadimpact.com, OR http://www.trafficvance.com http://www.leadpages.net (affiliate link) an Excel spreadsheet (or Google equivalent) $1,000.00 (minimum to setup a PPV account with one of the two networks I suggest)   If you have any questions or thoughts, let me know in the comments section below. This podcast is brought to you by 99Designs, a marketplace where you see the designs before you have to pay for them ...so you can make sure that you're getting exactly what you want and don't end up pulling your hair out because of a chintzy designer. And ...by LeadPages, the simplest and easiest tool I've found for building landing pages ...so you can build out high converting landing