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Cygnal Pulse Podcast
21 minutes | Jun 6, 2022
Pulse Pod Ep. 46 - w/ Noah Rudnick & Bobby Saparow
On this week’s episode of the Pulse Pod, Chris and Brent are joined by Cygnal’s Director of Sampling & Innovation, Noah Wyhof-Rudnick, and Robert “Bobby” Saparow, Governor Brian Kemp’s campaign manager. Together, they discuss the major advantages provided by Cygnal’s Momentum, an innovative tracking methodology that recently won a Gold Pollie Award at the AAPC Pollies in San Juan, Puerto Rico, and that has helped Kemp’s race achieve unprecedented success in Georgia.
36 minutes | May 23, 2022
Pulse Pod Ep. 45 - May Cygnal National Voter Trends w/ Chris Lane & Noah Wyhof-Rudnick
On this week’s episode of the Pulse Pod, discover our May National Voter Trends Panel with our Director of Client Strategy, Chris Lane, and Director of Sampling & Innovation, Noah Wyhof-Rudnick. Together, they reveal brand new Cygnal data and how the electoral environment is taking shape as midterm season is upon us. How are current political events impacting voters? Listen now!
25 minutes | May 9, 2022
Pulse Pod Ep. 44 - w/ Dr. Frederick Barber, President of R:AI
On this week’s episode of the Pulse Pod, Chris and Brent are joined by Dr. Frederick Barber, President of Response: AI, a full service and self-service market research firm which is a current partner of Cygnal’s. Together, they take a close look into Ad Testing–its advantages over other research methods such as Focus Groups, and its differences from standard polling.
29 minutes | Apr 25, 2022
Pulse Pod Ep. 43 - Cygnal National Voter Trends w/ John Rogers & Noah Wyhof-Rudnick
On this week’s episode of the Pulse Pod, Cygnal's John Rogers, Director of Client Strategy, and Noah Wyhof-Rudnick, Director of Sampling & Innovation, share their insights from Cygnal’s April National Poll. Together, they dive deep into the most important trends concerning this recently conducted survey, and how those are shaping up the current electoral environment. Listen now and discover what key shifts changed from March!
24 minutes | Apr 11, 2022
Pulse Pod Ep. 42 - w/ Dr. Peter Wish
On this week’s episode of the Pulse Pod, Chris and Brent are joined by Dr. Peter Wish, a campaign coach and strategist to political candidates, and author of the book, “The Candidate’s 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues." Together, they dive into the voter’s psychology, taking a close look to the major role that emotion plays when the time comes to vote.
28 minutes | Mar 28, 2022
Pulse Pod Ep. 41 - Cygnal National Voter Trends w/ Brock McCleary & Noah Wyhof-Rudnick
On this week’s episode of the Pulse Pod, Cygnal's Brock McCleary, VP of Polling, and Noah Wyhof-Rudnick, Director of Sampling & Innovation, share their insights from Cygnal’s March National Poll. Together, they dive deep into the most important trends concerning this recently conducted survey, and how those are shaping up the current electoral environment.
27 minutes | Mar 14, 2022
Pulse Pod Ep. 40 - w/ James Shirley & Tab Berg
On this week’s episode of the Pulse Pod, Chris and Brent share their table with Cygnal’s analyst and data scientist James Shirley, together with Tab Berg, a consultant based in California and Founder/President of TABCommunications, Inc. Jointly, they dive deep into Predictive Analytics – what is it, how does it work, in which cases is it more useful than standard poling, and how we can expect it to develop in the near future.
25 minutes | Feb 28, 2022
Pulse Pod Ep. 39 - W/ Cygnal VP & Pollster Brock McCleary
On this episode of the Pulse Pod, Brent and Chris are joined by Cygnal’s experienced pollster and VP Brock McCleary to discuss the upcoming elections and touching on some major issues, including the current political environment (which is favorable towards Republicans), consequences of COVID policies, and shifting demographic trends.
22 minutes | Jan 17, 2022
Pulse Pod Ep. 38 - w/ Cygnal Pollsters John Rogers & Chris Lane
On this first Pulse Pod episode of 2022, Chris and Brent premiere the new podcast's round table format. This time, they are joined by Chris Lane and John Rogers, two Cygnal team pollsters. They discuss the current general election macro environment, inflation concerns, and key demographics of voters moving into midterm season.
19 minutes | Dec 22, 2021
Cygnal Pulse Pod Ep. 37 - w/ guest Noah Rudnick
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent share a preview for next year, as the current format of the podcast is being updated, moving from its usual intro + interview structure to a new style that will include some round table discussions and the sharing of very unique data collected by Cygnal’s own DIT. Also, Cygnal’s data scientist Noah Rudnick talks in detail about the mentioned District and Issue Tracker, commenting on some very insightful facts that was collected from around 6,000 respondents.
22 minutes | Nov 15, 2021
Matt Gould - Pulse Pod #36
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the burst of optimism among Republicans stemming from the Virginia race. Yet, the two reiterate the importance of how different federal elections are from smaller campaigns that focus on local issues. Simplistic messaging stood out as the winning strategy in Youngkin’s victory. On another note, an original process of daily tracking developed by the Cygnal team has resulted in very accurate results in comparison with the traditional multi-mode poll. Our guest this week on the Cygnal Pulse Pod (Ep. 36) is Matt Gould. Matt Gould is a New Jersey based political operative with more than 10 years of legislative election experience. He has served as the executive director of the New Jersey Assembly Republican leadership PAC, Assembly Republican Victory, since 2017. In 2021 the caucus had the largest single cycle pick-ups in 30 years, gaining 6 seats. In the last two cycles the caucus has flipped a total of 8 seats. Matt lives in Manahawkin, NJ with his wife Katie, three sons, Teague, Dan and Jack, and bassett hound Millard Fillmore.
22 minutes | Oct 18, 2021
Josh Penry - Pulse Pod #35
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to On this week’s episode of the Pulse Pod, Chris and Brent discuss different types of survey responses. This year shows a particularly high rate of over-response among Republicans, meaning they want their voices to be heard when it comes to certain topics and issues. However, experience has shown us that a high survey response rate doesn’t necessarily mean a significant turnout of a specific voter group - At the end of the day, voter turnout and trend is usually cyclical in the political environment. Our guest this week on the Cygnal Pulse Pod (Ep. 35) is Josh Penry. Josh is a Principal at 76 Group. He’s run winning statewide ballot initiative campaigns legalizing sports betting, banning gerrymandering, and making it more difficult for interest groups to amend Colorado’s constitution. In 2020, he led the Amendment B campaign, the largest fiscal overhaul enacted in Colorado in decades. Penry was also the lead strategist for Mike Coffman’s upset victories in 2014 and 2016. A former state representative, state senate minority leader, congressional press secretary, and Staff Director of a US House Subcommittee, today Josh’s work operates at the intersection of public policy and public opinion, helping corporate, non-profit and political clients move the agenda in a way that matters.
24 minutes | Sep 20, 2021
Dean Goodson - Pulse Pod #34
26 minutes | Sep 7, 2021
Holly Shepherd Lollar - Pulse Pod #33
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to convey a political message. It’s not enough to say the right words and have the right points – you have to give people something to connect to from an emotional side. On another note, the most recent data thrown by the District & Issue Tracker (DIT) reveals a significant degradation of the political environment for democrats. full-service communications company. Prior to starting her own company, she was Vice President of Public Relations and Marketing for Kid One Transport, a state-wide non-profit organization, and Public Relations Account Director at o2ideas, where she succeeded in gaining international press coverage for clients. In 2002, Holly was Press Secretary for an Alabama statewide political campaign. She has also worked for Senator Richard Shelby’s Press Department, Concerned Women for America’s Media Department and served as an assistant to Vice President, Ray Cole of Van Scoyoc Associates, Inc., all in Washington, D.C. In March of 2011, Lollar received the distinguished honor of being named one of the Birmingham Business Journal’s “Top 40 Under 40”. In 2017, she was named to Yellowhammer News’ Power & Influence 50 list of the most powerful and influential players in Alabama politics and business.
30 minutes | Aug 23, 2021
Nick Everhart - Pulse Pod #32
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss some surprising data revealed by the District Issue Tracker. In only one month, “Recovering from Covid” went from the 8th most important priority for voters all the way to the 2nd most important priority, above other major social and economic concerns. This new context brings up a brand new challenge for campaigns: having to find an effective way to pivot while keeping a consistent emotional tone, regardless of what issues are dominating the narrative at the moment. Our guest this week on the Cygnal Pulse Pod (Ep. 32) is Nick Everhart, the Founder and President of Content Creative Media (CCM). Prior to starting CCM, Nick worked for Majority Strategies, the largest Republican print and mobile firms in the country. He also spent a decade working at the Strategy Group for Media, serving as co-founder and president of the advertising company’s media planning and placement division, as well as working in all aspects of the creative media process. Named to the 2017 AAPC 40 Under 40 class and a Campaign & Elections 2011 "Rising Star,” Nick has been involved in some of the nation's most high-profile races. This includes helping state legislative caucuses return to GOP control, protecting numerous vulnerable Congressional seats, and securing wins for Republican governors and U.S. senators across the country.
21 minutes | Aug 9, 2021
Phil Vangelakos - Pulse Pod #31
On this week’s episode of the Pulse Pod, Chris and Brent discuss the movement of some minority voter groups such as Cubans, Venezuelans, and Vietnamese trending towards Republicans. Having their own set of ideals and beliefs originated from their unique experience both in the US and in their native countries, it seems that issues such as immigration and other social measures are not as important to them as the right they cherish the most: freedom. Our guest this week on the Cygnal Pulse Pod (Ep. 31) is Phil Vangelakos, a political strategist and recognized digital communications expert with a history of leveraging cutting-edge trends in technology, traditional and social media; strategic communications, branding and research. If your campaign is a heist film…Phil is your explosives expert.
33 minutes | Jul 26, 2021
Dr. Peter Wish - Pulse Pod #30
On this week’s episode of the Pulse Pod, Chris and Brent discuss political psychology and the major impact that understanding voter’s emotions can have on campaigns. Given the fact that people make decisions based on the feelings they have rather than on well-reasoned arguments, the better the candidates can understand their voters’ emotions, the better they can communicate and build trust with voters. Our guest this week on the Cygnal Pulse Pod (Ep. 30) is Dr. Peter Wish. During a successful, prominent career as a clinical and academic psychologist, Dr. Wish also became a fundraiser, campaign coach, and strategist to political candidates. He served on Mitt Romney’s 2012 National Presidential Finance Committee and has advised Republican and Democratic candidates in state, congressional, senatorial, and gubernatorial campaigns. He has appeared on over 100 television and radio shows including: Nightline, The Today Show, Good Morning America, and The CBS Morning Show.
27 minutes | Jul 12, 2021
Brian Wynne - Pulse Pod #29
On this week’s episode of the Pulse Pod, Chris Lane, Director of Client Strategy, and Brent discuss the results of the first DIT subscription service survey. While some social matters like critical race theory drew a lower number than expected, pocketbook-related issues such as inflation and the overall development of the economy appear to be at the very core of average American citizens’ concerns. Our guest this week on the Cygnal Pulse Pod (Ep. 29) is Brian Wynne, who by the time he was in middle school, knew he would be involved in politics. Starting with an internship for John McCain’s campaign, Brian went on to work on both Mitt Romney and Chris Christie’s campaigns. He rose through the ranks of Governor Charlie Baker’s campaign team and is now a senior advisor to Gov. Baker.
30 minutes | Jun 28, 2021
Tim Murtaugh - Pulse Pod #28
On this week’s episode of the Pulse Pod, Chris and Brent discuss the brand new DIT subscription service. This exciting tool developed by Cygnal’s data science team is designed to help campaigns at every level understand their districts, their voters, and their issues better, providing consistent real time data concerning the most important topics among a certain community. The District Issue Tracker is the best way to get a snapshot of what’s going on in a legislative or congressional district without spending thousands of dollars in polls. Our guest this week on the Cygnal Pulse Pod (Ep. 28) is Tim Murtaugh. Tim’s career encompasses serving as Communications Director for the most-watched political campaign in world history – the Trump 2020 campaign – plus, a body of impressive work on statewide campaigns, congressional races, and in senior leadership positions at national political committees. He has overseen public relations strategies in states from Hawaii to Maine and has led successful targeted advocacy efforts for individuals, organizations, and legislative proposals using all available avenues: publications, press events/releases, media appearances, paid television, radio advertisements, social media, direct mail, and internet videos. In short, if there is a message to be delivered to an audience, he knows how to craft it, send it, and direct it.
26 minutes | Jun 14, 2021
Lenny McAllister - Pulse Pod #27
On this week’s episode of the Pulse Pod, Brent and John Rogers, one of Cygnal’s Directors of Client Strategy, talk about “Coming out of COVID” and the impact it is going to have on politics. They discuss a recent Cygnal poll showing the consequences of politicians violating their own restrictions. This poll revealed that Governor Whitmer's image has gone down several points after going into a bar with another 12 people and also flying to Florida while asking Michiganders to stay home - It seems that the thing voters hate the most is hypocrisy. Our guest this week on the Cygnal Pulse Pod (Ep. 27) is Lenny McAllister a talented media personality, public speaker, writer, author, and rising leader that has “… a mission to make positive changes to the status quo within politics, societal matters, and other issues that hamper our American way of life …” Lenny is a “rising star” among the Republican grassroots, political insiders, the commentary community, and much of Black America, primarily for having an uncommon passion for urban constituents and conservative compatriots alike. He continues to be featured on leading regional, national, and international cable news programs offering an insightful look into modern conservative thought. Since 2014, Lenny has been featured as both a host and contributor to outlets including the iconic Newsradio 1020 KDKA (Pittsburgh), Sun News Network (Canada), WQED Pittsburgh, National Public Radio, and the Pittsburgh Cable News Network. “The McAllister Minute,” a regular feature of the American Urban Radio Network, runs 2 weeks a month on hundreds of stations nationwide where Lenny extols conservative values and perspectives to mostly progressive audiences.
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