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Cybba: On Display
31 minutes | Jun 15, 2021
Gaining Positive Attention with Cause Marketing - Interview with Everybody Water
40 minutes | May 18, 2021
Generating Unlimited Story Ideas (with Melanie Deziel)
"Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently."For Episode 5 of Cybba: On Display, we chat with author of The Content Fuel Framework, Melanie Deziel, to discuss how you can start generating new ideas ASAP, while keeping your content fresh and exciting.
6 minutes | May 4, 2021
Building Your Audience Organically
Just starting your business? Don't have a large marketing budget? Or any marketing budget? Not to worry! When starting out, it's important to not only define and understand your audience, but to interact with them. Reach out - start a dialogue - know where your product belongs in the market. It's important to set up these early relationships with loyal, early customers before finding new ones.
4 minutes | May 4, 2021
Niche Interests and Targeting
When setting up a campaign, interets are much more valuable than demographics. Send your message to the right audience at the right time, rather than cast a wide net. Rand Fishkin joins us to talk about his latest venture, SparkToro, and how their platform recognizes these modern marketing trends to help advertisers perform better.
2 minutes | May 4, 2021
Best Social Networks for Audience Insights
From Facebook and Instagram, to Quora and LinkedIn, data has never been more easily available to marketers. But not all data is equal in value! Are you taking advantage of these insights to target more efficiently?
51 minutes | Mar 16, 2021
Understanding and Growing Your Audience (with Rand Fishkin)
Understanding and growing your audience can be overwhelming. For our latest episode, we sit down with Rand Fishkin to talk about his newest venture - SparkToro - an online platform that can help you quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective.
4 minutes | Mar 9, 2021
Words Are What Sell People
Think like a customer, not a business owner! Focus on the benefits rather than the features and allow your ideal customer base to understand what your product will provide for them.
4 minutes | Mar 9, 2021
Podcast Marketing Tips
Understanding your ideal audience and what they want to hear is much harder than you may think. It's important to provide useful information without overselling - and at the same time - keep the conversation interesting.
39 minutes | Feb 9, 2021
Marketing a Marketing Agency (with Michael Norris)
With so many marketing and advertising agencies around, finding ways to stand out can be a real obstacle. Michael Norris, CMO of Youtech, joins us to discuss the challenges of marketing a marketing agency, how he manages his team and content strategies, and why you should never be afraid of taking risks.
3 minutes | Jan 13, 2021
Does Influencer Work for CBD?
And if so, what sort of audience should you be targeting? What kind of personality should you collaborate with? And what about brand collaboration? All of these - plus more - get answered in this clip featuring Beau Schmitt from Sunday Scaries.
2 minutes | Jan 13, 2021
Growing Your Social Presence and Engagement
The best way to grow your audience is consistent, thoughtful content. But make no mistake, this is no easy task. Listen for some easy tips on creating new and exciting content to keep your followers engaged.
2 minutes | Jan 13, 2021
Sourcing the Best Hemp for Your CBD Brand
Whether you're just starting out or you're a veteran in the CBD world, how your source your raw product should be a top priority. Hear how and why Sunday Scaries still sources their hemp from US based growers.
43 minutes | Dec 7, 2020
Marketing Your CBD Company to the Right Audience (with Beau Schmitt)
Beau Schmitt wears many hats as the co-founder of Sunday Scaries - one of the most successful CBD companies today. Learn how he and his business partner Mike Sill formed their brand based off a brand mission, not the product itself, and won over the Millennial generation.
3 minutes | Nov 18, 2020
Black Friday: Tips to Help Your Brand Stand Out Among the Competition
Black Friday is less than 2 weeks away, is your brand doing everything possible to capture your audience's attention? Don't let your competitors win those sales! It's time to utilize every channel possible and remain top of mind for your customers.
3 minutes | Nov 13, 2020
Finding the Right Audience With Social Ads (with Nancy Berger)
Finding loyal customers is hard. Finding loyal customers with no budget is nearly impossible. Listen as we discuss ways to expand your reach as a new brand and fine-tune your top-of-funnel efforts.
51 minutes | Nov 4, 2020
Using Social Media to Grow Your Fashion Brand (with Nancy Berger)
For our first episode, we sit down with Nancy Berger - a digital marketing consultant for fashion brands - to discuss how to properly utilize social media to grow your brand both organically and with paid ads, the smart way.
1 minutes | Nov 4, 2020
Welcome to Cybba: On Display
Hi and welcome to Cybba: On Display. This podcast is dedicated in bringing you exclusive insights and tips from some of the top marketing experts so you can grow your business. Each month, we'll be chatting with business owners, CMOs, Marketing Directors, and more to discover how they grew their brand so you can use those same strategies ASAP. Interested in accelerating your online growth? Contact Cybba today to learn more.
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