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In this podcast episode of Cutting Through the Noise: Destination Marketing Kyle and Shawn discuss important digital efforts that can drive leads for economic development firms, including a robust customer relationship management strategy, enticing, location-specific content and partnerships with your local tourism firms. They also dive into the importance of establishing micro-conversions in an industry with a long sales cycle. We talk about the Pintler Group marketing framework and how economic development and higher education share some similarities when it comes to digital marketing and the customer journey.

In this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel. Referral marketing is packaged and delivered in myriad ways: word of mouth, reviews, Instagram geo-pins and refer-a-friend promotions. Just to name a few. So, check out the episode (and don't forget to refer your friends out way)! Our website: www.pintlergroup.com

In this episode of Cutting Through the Noise: Kyle and Shawn talk retention: What does it take to keep your travelers coming back year after year. People spending their hard-earned money and using valuable vacation time to visit YOUR destination or to relocate to your city: why? We look at customer acquisition costs (or traveler acquisition costs) and discuss how to use lifetime value in your early-stage (acquisition) marketing decisions. This episode is specifically for anyone that has vacationers visiting their destination and LOVING it. You've reached product market-fit and now you want to figure out how to continue to grow repeat visitors. Check out more at our website: www.pintlergroup.com or just shoot us a note in the comments :) Also, be sure to check out our geopersonalization software to personalize content based on location: www.geofli.com

Looking to improve the performance of your website? Who isn't. In a marketing world with a lot of shiny objects, digging into Google Analytics can find its way pretty low on the to-do-list. We hope to encourage you in this episode that the time is well spent. A small investment in conversion optimization can make a huge impact on site performance and ultimately, your key visitiation metrics. We'll walk through software, strategies and some low-hanging fruit to figure out where to start for your digital destination marketing campaigns. Our website: https://pintlergroup.com/ Software mentioned in post: https://www.instapages.com https://geofli.com/

Acquisition, activation, retention, referral and revenue. This the the framework that makes up any robust digital marketing campaign. Coined originally by Dave McClure of 500 Startups, the framework fits tourism and economic development marketing quite nicely. www.pintlergroup.com www.geofli.com

In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm. Time On Site New vs. Returning Users Geographic Representation Top Visited Pages/ Top Exit Pages Referral Sources This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article. https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/ www.pintlergroup.com www.geofli.com

Gwen and Kyle look at a massive rebranding project: the Missoula Federal Credit Union and discuss how a project like that starts, middles and perhaps never ends. We chat about the importance of naming, earning buy-in from stakeholders and the community and then educating members, fans and community members on the new look and name. It's an amazing episode filled with some pretty powerful insights from a leader in the branding community. Enjoy. Cutting Through the Noise with Kyle Pucko: in this episode kyle interviews Gwen Landquist, Director of Branding at Clearwater Credit Union. They discuss a large rebrand in the city of Missoula: Missoula Federal Credit Union to Clearwater Credit Union. They discuss the "Why" and the "How" in a conversation you don't often hear happen after a large rebranding effort like this one. Truly insightful take-aways for anyone looking to tackle a project like this. Enjoy!

We talk networking as a sort-of bonus traction channels for marketers. But not in a return-on-investment sort of way as Jed explains. This episode was particularly cool because we got to sit in the New Gilke building and visit our old stomping grounds at the University of Montana. Enjoy the episode!

Cathy Cole brings a wealth of knowledge to the podcast studio. If you're looking to get involved in data analytics, marketing or strategy: higher education could be a great place to learn fast.

Kyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back. Google Tag Manager Community: https://support.google.com/communities/answer/7424249 Facebook Groups - What Are They?: https://www.facebook.com/notes/facebook/facebook-tips-whats-the-difference-between-a-facebook-page-and-group/324706977130/

Shawn and Michelle talk about the traction channel speaking engagements, if they are right for your business and how to get the most out of your presentation.

The traction channel offline events can often be overlooked in today's digital age, but Michelle and Shawn dive into how digital marketing efforts and offline events can come together to make a very successful marketing campaign. Want to learn more about using offline events as a traction channel? Check out our blog (https://www.pintlergroup.com/blog/offline-events-and-online-tracking/) and video (https://youtu.be/i3a7CdvACYk) on this topic!

In this video, Kassi and Kyle talk about the three prongs of trade shows and specifically, we talk about geotargeting your trade show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you. Want to learn more about trade shows? Check out our video (https://youtu.be/eitWWj5GlfU) and blog article (https://www.pintlergroup.com/blog/geofencing-trade-shows/) on this topic.

Kassi and Shawn dive into what existing platforms are and how they are used to build brand awareness. Want to learn more about using existing platforms as a traction channel? Check out our video (https://youtu.be/wh8HFoDLu6w) and blog article (https://www.pintlergroup.com/blog/leverage-existing-platforms/) on this topic.

Michelle and Kassi discuss the ins and outs of affiliate marketing. They dive into the different pieces that make a successful affiliate marketing campaign, why it is such a powerful channel, who should give it a try and much more! To learn more about affiliate marketing check out this blog post (http://www.pintlergroup.com/blog/affiliate-marketing-dos-and-donts/) and this video (https://youtu.be/p2wV9VElY9o) on the topic!

In this episode of Cutting Through the Noise, we look at the traction channel of sales. Many books have been written on sales, and sometimes time spent doing is better than time spent reading how to do. Shawn and Kyle talk about the sales funnel, sales cycles and what to do after a lead is submitted on your website. Want to learn more about sales as a traction channel? Check out our blog article (https://www.pintlergroup.com/blog/qualifying-leads-how-to-gather-leads-that-convert/) and video (https://youtu.be/QyKeAIOc0Yk) on this topic!

Kassi and Michelle discuss the different types of partnership models in this week's episode of Cutting Through the Noise. Specifically, Kassi talks about a few of her ventures and some of the possible partnership opportunities she's explored whithin them. Want to learn more about business development? Check out our blog article (https://www.pintlergroup.com/blog/business-development/) and video (https://www.youtube.com/watch?v=hXJKeSE2gZo&t=167s) on this topic.

In this podcast, Shawn and Kyle discuss the traction channel: engineering as marketing. Phew, that's a lot of disciplines mashed together. We walk through some software products that are simple and highly impactful for driving real dollars. We also find a place for the virtual tour. Spoiler alert, we're not fans of expensive virtual tours. Using examples from the financial industry and higher education, if you're looking for a creative way to add value to customers and help them solve a specific pain point: this is the episode for you. Enjoy! Want to learn more about engineering as marketing? Check out our video (https://youtu.be/znRrUCwtzk) and blog post (https://www.pintlergroup.com/blog/engineering-as-marketing/) on this topic!

In this episode of Cutting Through The Noise, Shawn and Michelle talk about the traction channel, viral marketing. They discuss what it is, who it works best for, how to make it works and much more. Want to learn more about viral marketing? Check out our blog article (https://www.pintlergroup.com/blog/how-to-go-viral-in-three-easy-steps/) and video (https://youtu.be/CMHwCjYQhj4) to learn more!

Content about content! Meta, we know. In this podcast, Shawn and Michelle walk through how to cut through the noise when it comes to content. What works. What doesn't. Curious about what length of content performs best? We're here to help. Want to learn more about content marketing? Check out our video (https://youtu.be/ey9MIk1DJyQ) and blog article (https://www.pintlergroup.com/blog/content-marketing-how-much-should-i-spend-for-my-business/) on this topic.