Why You Should Specialize in Customer Verticals
Product knowledge is important, it’s true. What’s equally — maybe even more — important than knowing your product? Knowing your customer’s vertical. In this episode, Eric sits down with Megan Piccininni, Regional VP of Customer Success at Salesforce. The two talk about… - Why Salesforce is moving to a more specific vertical model - How their CS teams have started to specialize in specific verticals - Ways Salesforce educates their customers - How Megan’s team adds value to the renewal process For more info, check out customersuccessleader.com or send a message to firstname.lastname@example.org. To hear other interviews like this one, subscribe to Customer Success Leader on Apple Podcasts, Spotify, or wherever you listen to podcasts.