23 minutes | Sep 29, 2020

How to Generate a 360-Degree View of Your Customer w/ Chris Hicken

There aren’t many companies that are able to say that they have a comprehensive understanding of each of their customers.


In fact, most companies are coming up short when it comes to seeing their customers wholly.


In this episode, Eric is joined by Chris Hicken, the CEO of ‘nuffsaid, a team helping knowledge workers prioritize their communications. The two chat about… 


- Why so few companies are measuring their customers’ success


- How to continuously create value for customers


- How Chris’ team combines qualitative and quantitative data to get a 360-degree view of their customers


Resources mentioned:


- Value Measurement Maturity Scale


- newsletter.nuffsaid.com


For more info, check out customersuccessleader.com or send a message to hello@flatfile.io.


To hear more interviews like this one, subscribe to Customer Success Leader on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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