59 minutes | Jan 27, 2019

Wes Kao: On Brand Identity, Marketing and Culture

Wes Kao is a marketing strategy expert who helps challenger brands maximise their product launches.

When working with her clients, she often finds that the biggest challenges for a lot of companies lie at the intersection of brand identity, marketing and culture.

Wes strongly believes that the culture people experience inside their organisation has a major influence on how the company is perceived externally and how successful it can be in the marketplace.

In this interview, Wes shares her experiences as a marketing strategist who's helped companies evolve their culture to achieve success and growth. 

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