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The Missing Link
17 minutes | Mar 26, 2019
Episode 21: The New Apple Credit Card Is A Game-Changer
The new Apple credit card is the most significant thing to affect the credit union movement since mobile banking. If you didn't catch yesterday's big Apple announcement, here are the key parts that matter to credit unions.
6 minutes | Mar 25, 2019
Episode 20: Why Open Banking Will Save the Credit Union Movement
Sure, open banking presents some competitive threats, but to the smart credit union, those threats will be far outweighed by the incredible opportunities.
4 minutes | Mar 22, 2019
Episode 19: Another Free Strategy to 8x Your Social Reach
Does your internal team share a passion for your credit union mission, products, and services? If so, they should be more than willing to help spread the word to others who could benefit from membership.
10 minutes | Mar 21, 2019
Episode 18: Critical Email Marketing Tips for 2019
Virtually everything about email marketing has changed over the past 5 years. Are your tactics up-to-date or are you falling farther behind?
5 minutes | Mar 20, 2019
Episode 17: If You Do No Other Paid Media, At Least Run a Remarketing Campaign
We get it. Running digital ad campaigns can be intimidating, but if you do nothing else, be sure to maximize the effectiveness of your existing website traffic through a simple remarketing campaign.
6 minutes | Mar 18, 2019
Episode 16: The Most Important Factor In Your Digital Marketing Efforts
If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.
8 minutes | Mar 15, 2019
Episode 15: Why Your Credit Union Website Needs a Live Chat or Chatbot
Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.
6 minutes | Mar 14, 2019
Episode 14: Why Your Credit Union Website Doesn't Need More Traffic
Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.
5 minutes | Mar 13, 2019
Episode 13: Why You Should Be Creating All Content Around Your Avatars
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.
5 minutes | Mar 12, 2019
Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem
As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.
6 minutes | Mar 11, 2019
Episode 11: How to Remove Unfair, Negative Google Reviews
Online reputation management should be a big priority for your credit union, but what should you do when someone hijacks your profile with unfair, bogus, or libelous negative ratings and reviews?
6 minutes | Mar 4, 2019
Episode 10: No More Excuses for Website ADA Compliance
If your credit union website still isn't compliant with the WCAG 2.0 guidelines (or if you're not sure), take 5 minutes to watch this episode and take action to resolve any issues today.
5 minutes | Mar 1, 2019
Episode 9: Boost SEO, ADA Compliance, and Conversion Rate With Better CTAs
Fixing the calls-to-action on your credit union website will help win points with Google, help disabled site visitors using screen readers, and increase click-through rates. This episode shows how quick and easy this simple optimization is.
6 minutes | Feb 28, 2019
Episode 8: Is Paid Search or Paid Social Better For Our Credit Union?
If your credit union isn't already sinking a ton of money into paid digital ads, what are the pros and cons of search and social—and whats the best program for you?
5 minutes | Feb 27, 2019
Episode 7: Why Your Credit Union Should Consider Podcasting and Reconsider Blogging
In this episode, we cover the 4 million blog articles posted daily and how your credit union can cut through the noise with a podcast or vlog.
5 minutes | Feb 26, 2019
Episode 6: Attracting Millennials and Starting With Why
In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.
8 minutes | Feb 25, 2019
Episode 5: Reviewing The 9 Biggest Mistakes You're Probably Making On Your Credit Union Website
I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad. After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.
6 minutes | Feb 22, 2019
Episode 4: The Real Reason Your Organic Social Reach Sucks (And How to Fix It)
We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.
7 minutes | Feb 21, 2019
Episode 3: A Hundredth the Cost of Paid Ads and 10x the Performance
In this episode, we piggy-back on yesterday's Google Reviews lesson and cover how to leverage your credit union's evangelists.
7 minutes | Feb 19, 2019
Episode 2: Boost Your Local SEO With Google Ratings and Reviews
In this episode, we discuss the search optimization double whammy you can score today by going nuts with Google ratings and reviews for your credit union.
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