How the Karatechop multi-purpose tool sliced and diced its way to Kickstarter victory – CC 011
Karatechop is a 3D printing multi-tool ninja! The creator, Mark Reano, explains how having too many variations of a specific product can backfire by creating confusion. He also shares how his crowdfunding comeback campaign sliced and diced its way to victory after a first round loss.
CROWDFUNDING TAKEAWAYS
Used a local 3D print shop, 3DPHACKTORY, to print his first Wicked Cool Tools.
Mark says first Kickstarter campaign failed due to: Too high of a goal without an audience before hand, too complicated offer, poor quality video.
2nd time around Mark turned his four Wicked Cool Tools down into one multi-tool in the shape of a ninja character.
66% more people finished Mark's improved video the second time around compared to the first campaign.
Believes Early Birds were actually the main reason for success on the second time around.
What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign?
Mark: Goal level, keep it as low as possible. Keep that number as low as you can to still cover your costs.
What is the biggest lesson learned from running your 1st Kickstarter campaign that you took into your 2nd Kickstarter campaign?
Mark: Being more transparent.
What is the best advice to a creator / crowdfunder coming off a failed campaign?
Mark: Sharpen up your product, and keep it simpler. You don’t need bells and whistles, people like simple.
LINKS
Karatechop's failed Kickstarter campaign click HERE
Karatechop's successful Kickstarter campaign click HERE
3DPHACTORY website click HERE
TRANSCRIPTION
00:00:32
ZacBob: Hey, everybody, I've got Mark on today from Wicked Cool Tools, and he's going to tell us about his Karatechop, which is a 3-D printed, multi-tool ninja. He's going to explain how having too many variations of this specific product can be a bad thing, and he will also explain what went wrong with his first attempt. And how his crowdfunding comeback sliced and diced its way to the top. But before we jump into that, let's hear a quick word from LaunchLeader. And if you don't know, we are now on Product Hunt, so make you go to ProductHunt.com, look for LaunchLeader and vote us up.
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