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Crowdfunding Comebacks: Kickstarter / Indiegogo / Crowdfunding / Entrepreneur

20 Episodes

1 minutes | Nov 12, 2015
How this entrepreneur is crowdfunding his “Lean” board game
Tore read "The Lean Startup" back in 2012. He was inspired and wanted to inspire his colleagues and friends the same way he was but at the same time, teaching the principles of a lean startup. So naturally Tore build a campaign and launched Playing Lean. His first attempt didnt go so well, so Tore and partners set out across Europe on a tour of sorts stopping at incubators and co-working locations to teach entrepreneurs the lean startup while participating in Playing Lean.   CROWDFUNDING TAKEAWAYS Went on a miniature tour teaching and playing his board game with entrepreneurs across Europe. Was able to build his email list from that very same tour. Received several endorsements from "brand ambassadors" One of the few campaigns on Crowdfunding Comebacks to actually increase the length of their crowdfunding video for their second campaign.
29 minutes | Jul 21, 2015
How Square One used LaunchLeader as a Pre-Kickstarter crowdfunding platform to fund its explainer video
Greg Jones  is a serial entrepreneur whose latest project, Square One, is an innovative smartphone stand and charger that solves many of the problems we all encounter with chargers today. Square One combines a charger, stand and selfie stick into one wireless device!  Greg's previous crowdfunding project failed on Kickstarter so he approached Square One differently by using LaunchLeader to crowdfund $2,500 for making a beautiful explainer video for his forthcoming Kickstarter campaign. In this episode Greg shares his tips for cultivating crowdfunding backers across campaigns and platforms to avoid failure and succeed the first time.    CROWDFUNDING TAKEAWAYS Jay Z was an inspiration behind the Square One product! Working late one night, Greg was talking to his girlfriend at the time and she couldn’t see him at the desk, so he decided to insert LED lights into Square One. Greg’s goal with LaunchLeader was to raise the startup capital for a great video for a future Kickstarter/Indiegogo campaign. Another reason Greg chose LaunchLeader as a pre-Kickstarter/Indiegogo crowdfunding platform is to acquire feedback and develop an audience. Do take your time to prepare your crowdfunding campaign no matter the size! Greg only planned less than a month for his first failed Kickstarter campaign. First time around Greg believes his audience wasn’t aware of how to back his Kickstarter campaign. Use screen capturing software to walk your backers through each and every step of backing a Kickstarter campaign (from credit card information to actually selecting an award). Greg felt angry after his first failed campaign because he wasn’t sure if he relayed the message correctly or maybe the audience didn’t quite understand it. Don’t just depend on Facebook wall posts for your campaign to get funded! Understand social media and how it works, and ensure that you're trying for engagement, not just simple posts. Picking up the phone, and calling individuals for his LaunchLeader campaign, did wonders for the funding. Sometimes that little extra effort goes a long way.   COMEBACK ROUND What is the best tip you can share to any creator listening who’s planning a crowdfunding campaign? Greg: Take your time, that would be the best tip I could give you. Don’t be in a rush and just make sure that you write things down, you definitely have to have an action plan like a checklist. Don’t be in a hurry to jump right out there. Take your time to acqui
5 minutes | Jul 14, 2015
The secrets to a $100,000 hardware Crowdfunding Comeback on Kickstarter that reached its goal in 48 hours – CC 018
  On today's show we have hardware creator, Sean O'Rourke from the BE-LINK: Bluetooth Surround Sound for your Helmet. After failing on Kickstarter with its first campaign, Sean explains how BE-LINK's crowdfunding comeback went from just $2,000 to over $100,000 by changing its messaging and launch strategy. CROWDFUNDING TAKEAWAYS First BE-LINK campaign was confusing and wasn’t clear that the product was surround sound for the helmet. With Kickstarter being very saturated, singularity of the message is crazy important. The month to two week period before the campaign are very important to launch preparation. You don’t just build a pretty campaign and expect success on Kickstarter or in crowdfunding in general. You need to prepare your backers ahead of time. Accessing, or contacting previous backers (pre-loading) made a huge difference to success the second time around. BE-LINK hit its funding goal within the first 48 hours. 2nd time around was able to get over 1,400 backers. Early bird rewards made a big difference for the second campaign. The first campaign contained 0 early bird specials. Make your rewards simple and give the people plenty of options. Reduced the crowdfunding video by almost a minute to 1:54 the for the second campaign. Give the audience a hero, a brand champion, somebody that the audience can attach themselves to in the crowdfunding video. Cross promotion is massively important for any campaign so it doesn't taper off. COMEBACK ROUND What is the best tip you can share with any creator listening who’s in the planning stages of her own crowdfunding campaign? Sean: Simplify, and make a singular message, that would be number one. Keep it simple and make sure you have beautiful images, and descriptive text and clarity of message. Then it's very clear what your position is, the benefits that you provide. But simple, and singular. What is the biggest lesson you think BE-LINK learned from running the 1st Kickstarter campaign and took into the 2nd Kickstarter campaign? Sean: I would say play to your strengths; we all do different things more effectively or less effectively than others. I’ve been super lucky to be exposed to Kickstarter a ton. My partner Nick didn’t have that same privilege but he’s an incredible evangelist or salesman in a business-to-business situation. I don’t go to conferences or meet with wholesalers because that’s what Nick does and he does it very well. I would not be able to perform
31 minutes | Jun 10, 2015
Why A 4x successful Kickstarter creator micro-crowdfunded his new company on LaunchLeader – CC017
This episode we have our first LaunchLeader creator guest on the show. Before LaunchLeader, Chris Zumtobel ran 4 successful Kickstarter campaigns and 1 successful Indiegogo campaign by implementing his "Cautious Crowdfunding" strategy. Chris explains w...
37 minutes | May 27, 2015
How Rocketbook raised over $700,000 in its Indiegogo Crowdfunding Comeback – CC 016
Rocketbook CEO, Joe Lemay, shares how he raised over $700,000 through Indiegogo on his crowdfunding comeback for a microwavable notebook that’s a perfect fit for entrepreneurs. He also explains how the social contest he designed incentivized backers an...
33 minutes | May 19, 2015
The Blade switches up for Crowdfunding Comeback campaign on Kickstarter – CC 015
Steven Yu from Avid Union is a repeat crowdfunder who joins us to talk about his newest campaign, The Blade bag, which is live on Kickstarter. Steven has run four successful Kickstarter campaigns in the past but the Blade was his first failure on its first attempt. Now, one year later, Steven revamped the campaign and is working on his Crowdfunding Comeback for The Blade. Listen in as the story of the Blade unfolds before your eyes ...   CROWDFUNDING TAKEAWAYS Steven has been a crowdfunder for about 2 ½ years with a total of 5 campaigns soon to be 6. Changed the crowdfunding video on the first Blade campaign half-way through. Told more of a story, and the new crowdfunding video was more like a commercial or a movie trailer. Canceled the first Blade campaign, and for his Crowdfunding Comeback Steven was able to get the manufacturing price down in order to lower the price of the bag. Pulled the plug after being stuck at 50% throughout most of the first Blade campaign. Steven took a year off after the failed Blade campaign. In between Steven launched two other successful campaigns. Simple rewards work. Be direct to the point. Target “early birds and then just notch up.” Biggest difference in the first Blade campaign and the Crowdfunding Comeback was the imagery, and the new and improved crowdfunding video. Know your pricing. On one of Steven's previous campaigns he had an issue with magnets and international shipping. So know your shipping prices and restrictions as well! Believes consistency and page layout are the biggest difference with his Blade Crowdfunding Comeback.“Use animated gifs, don’t use video for the page.” It's lighter and easier and more people view them. 1st and 2nd campaign have been difficult, but Steven had more fun on the video the 2nd time around. COMEBACK ROUND What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign and hoping to learn some insights? Steven:  Figure out your logistics. I think I said this last time, but again, as a creator everyone gets caught up in creating. I think design was, just keep it simple and clean. But honestly the planning is really about, after the campaign is done, what are you going to ship it to, who are you going to ship it to, who you going to talk to and all that stuff. What is the biggest lesson you learned from your first crowdfunding campaign that you were able to apply to your Crowdfunding Comeback? Steven: When so
31 minutes | Apr 30, 2015
Expert email marketing tips to power your crowdfunding campaign – CFC 014
Today's show is going to be a little different format. We're doing a specialist episode sharing tips to apply email marketing, which is the most important communication channel for crowdfunding. We have Michael Katz from Blue Penguin Development and he...
22 minutes | Apr 23, 2015
World’s first pancake printer, PancakeBot, learned from past mistakes to raise $460K on Kickstarter – CC 013
On today's show we have Slim Geransar from Storebound. Storebound is a company that helps bring great ideas to market. And Slim is the super marketer behind the PancakeBot Kickstarter campaign. Now we know what you're thinking ... PancakeBot didn’t fail. True! But Slim and Storebound ran a few other Kickstarter and Indiegogo campaigns that didn’t quite hit the target. PancakeBot is their redemption story filled with lessons for every aspiring crowdfunder.   VIDEO BONUS FOOTAGE CROWDFUNDING TAKEAWAYS Slim is a marketer from Australia who used to run a cooking Instagram account which exploded. Storebound heard about this and brought him over to assist with their social media. Storebound helps inventors bring ideas to market. Slim was involved in the planning stages of Laundry POD and PancakeBot. Storebound had previously run 2 Kickstarter campaigns and 4 crowdfunding campaigns in total. Slim admits there wasn’t much detailed planning for Laundry POD; just basic prep work, which still took about 2 months! After Laundry POD's Kickstarter failure, Slim and Storebound decided to try Indiegogo, which resulted in another failure. According to Slim, “after running a successful and unsuccessful campaign, I would confidently say the first 3 to 10 days are most important.” For PancakeBot, Slim and team spent a lot more time focused on their email list, which was grown to 250 people. Slim believed that the email list was one of the major factors in PancakeBot's Kickstarter success. Slim also lowered the crowdfunding goal for PancakeBot. What is the best tip you can share to any entrepreneur listening who's planning a crowdfunding campaign? Slim:  The best tip I can give is build about 30% of your audience. Now what I mean by that is build the audience that you want, that when you do launch the campaign you basically have an audience that will fund at least 30% of your campaign within the first three days. That would be my tip. What is the biggest lesson learned from running your 1st Kickstarter campaign that you took into your 2nd Kickstarter campaign? Slim: Building an audience is still the biggest thing. With the first campaign we didn’t build an audience, we just launched it up and hoped for the best. With this particular one, we actually did some planning, we built an audience and of course we planned our launch date. What is the best advice to a creator / crowdfunder coming off a failed campaign? Slim: Learn from your mistake
29 minutes | Apr 15, 2015
The UnDad book counted on friends & family to overcome failure and succeed on Kickstarter – CC 012
Author/Writer Shane Smith shares incredible advice and specific rewards that apply to any author interested in running a Kickstarter campaign. Shane also showed the ability to idenify and learn from every mistake during his first Kickstarter campaign so he succeeded the second time around.   VIDEO BONUS FOOTAGE CROWDFUNDING TAKEAWAYS Shane’s been a writer his entire life. Received first rejection letter from a publisher when he was 7 years old. Studied Creative Writing at the University of Canada and became a published writer in 2007. Didn’t really plan for his first Kickstarter campaign. Wasn’t planning on trying Kickstarter a 2nd time, but came up with the idea for “UnDad” and decided to try it again. Spent a few months the 2nd time around planning for the “UnDad” Kickstarter campaign. Didn’t prioritize the marketing side of his campaign the first time around. Didn't release any content for the book. Didn’t have a creative team lined up. Reward tiers were badly priced. Funding goal was set too high. Biggest mistake first time around was having the wrong focus. Focusing on the principal instead of the book itself. All these mistakes were shared by Shane and all things he identified to correct and find success the 2nd time around. Added a lot of E-books as rewards - including his previous books - for the 2nd Kickstarter campaign. Focused a lot more on adding value the 2nd time around. Also created scarcity with rewards by adding a few limited time offers. “If the campaigner is doing all their own marketing. The campaign is in a bit of trouble. You really want other people to spread the word for you and get beyond your own circles.” Created a survey asking backers to share with others and, if they did, they could be bumped up to another tier if they produced a certain amount of backers. Believes the 2nd campaign was a lot easier than the first failed Kickstarter campaign. Hit his goal within 8 or 9 days. Happened very quickly.   What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign? Shane: Have realistic expectations. In all likelihood most of the money that gets raised will come from your social and family circles. For “UnDad” 92% of the money raised came from people I knew personally. It's not a bad thing necessarily but obviously it's not the ideal outcome for a project. But obviously you will need to spend some time in these circles. Don’t just focus on
28 minutes | Apr 2, 2015
How the Karatechop multi-purpose tool sliced and diced its way to Kickstarter victory – CC 011
Karatechop is a 3D printing multi-tool ninja! The creator, Mark Reano, explains how having too many variations of a specific product can backfire by creating confusion. He also shares how his crowdfunding comeback campaign sliced and diced its way to victory after a first round loss.   CROWDFUNDING TAKEAWAYS Used a local 3D print shop, 3DPHACKTORY, to print his first Wicked Cool Tools. Mark says first Kickstarter campaign failed due to: Too high of a goal without an audience before hand, too complicated offer, poor quality video. 2nd time around Mark turned his four Wicked Cool Tools down into one multi-tool in the shape of a ninja character. 66% more people finished Mark's improved video the second time around compared to the first campaign. Believes Early Birds were actually the main reason for success on the second time around. What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign? Mark: Goal level, keep it as low as possible. Keep that number as low as you can to still cover your costs. What is the biggest lesson learned from running your 1st Kickstarter campaign that you took into your 2nd Kickstarter campaign? Mark: Being more transparent. What is the best advice to a creator / crowdfunder coming off a failed campaign? Mark: Sharpen up your product, and keep it simpler. You don’t need bells and whistles, people like simple. LINKS Karatechop's failed Kickstarter campaign click HERE Karatechop's successful Kickstarter campaign click HERE 3DPHACTORY website click HERE   TRANSCRIPTION 00:00:32 ZacBob: Hey, everybody, I've got Mark on today from Wicked Cool Tools, and he's going to tell us about his Karatechop, which is a 3-D printed, multi-tool ninja. He's going to explain how having too many variations of this specific product can be a bad thing, and he will also explain what went wrong with his first attempt. And how his crowdfunding comeback sliced and diced its way to the top. But before we jump into that, let's hear a quick word from LaunchLeader. And if you don't know, we are now on Product Hunt, so make you go to ProductHunt.com, look for LaunchLeader and vote us up. Running a Kickstarter campaign can be hard and expensive if you’re not the most internet savvy individual. So that's when LaunchLeader comes in. Let LaunchLeader.com help you raise money for your Kickstarter video, your product prototype, or your landing page so you can start collecting e-mails for your ne
29 minutes | Mar 19, 2015
The Veteran Watch: mission accomplished crowdfunding comeback on Kickstarter – CC 010
Serial crowdfunder and Navy veteran, Mike Krogh from SWAE Watches, showed true grit and determination when launching his crowdfunding comeback for the Veteran Watch on Kickstarter.  Through manufacturing and marketing adjustments, Mike shares how he ov...
31 minutes | Mar 16, 2015
Burning Suns’ $20K failed Kickstarter soars to over $89K on comeback campaign – CC 009
Emil Larsen reveals how his first attempt at raising $20K on Kickstarter was unsuccessful, but he learned and launched a comeback campaign soaring to over $89K!. Emil further explains why he believes overfunding is the key to a viral Kickstarter campaign. VIDEO BONUS FOOTAGE CROWDFUNDING TAKEAWAYS Emil started working on computer games but was unable to build them with friends because of lack of programming experience. Therefore board games became intriguing. Emil has been in the Danish military for 4 years. Knew from the start of Burning Suns that he was going to launch a Kickstarter. Thought it would take 6 months, took 1 in a half years. Emil has backed 80 Kickstarter campaigns! 200 hours to build the first Kickstarter campaign. First time around Emil didn’t just ask for money. For the last 10-15% of the game he used his backers input to finish the last components of the game. Great response but wasn’t enough to put him over the limit. Less than 2% of Kickstarter campaigns get to 88% without making it to 100% funding. Took 4 months to re-launch. Wanted to take that long to get more feedback and plan better for the second go around. Believes his audience was too small in the beginning for his project. First time around Emil had a lot of fans for his stretch goal, but he found that people wouldn’t pledge until he hit his goal. Started with just a few hundred likes on Facebook and Twitter. Had a small email list going into the first campaign of about 30-40 people, but had grown that list to over 400 for the second campaign. With email lists you can personally reach out to people and there is no other noise going on like Facebook. Much more personal and much more direct. Changed the video into more of a trailer with a voiceover that made a huge difference. Asked for more on his crowdfunding goal the second time around. Spent a lot of time in the forums for BoardGameGeek.com to grow his audience. Thankful for the failure because of the lessons learned and the failure caused him to strive forward to chase success. What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign? Emil: I cant emphasize it enough; you have to treat it seriously from a business perspective. Crowdfunding and Kickstarter are not alternative ways of financing. They are a way of financing. So take your time, and don’t act on faith and hope. Make sure your plan and the outcome of your plan is plausible. You ca
26 minutes | Mar 12, 2015
Keeping Kickstarter backers engaged with The Padcaster Mini – CC 008
Josh Apter has been a filmmaker for 30 years and an educator at the Manhattan Edit Workshop for 12 years. He’s been in an iconic Apple commercial where you might recognize his Padcaster. He is also a crowdfunding comeback story who went from failure at first to success! VIDEO BONUS FOOTAGE CROWDFUNDING TAKEAWAYS Josh has been a filmmaker for 30 years and educator Manhattan Edit Workshop for 12 years. The Padcaster idea came to Josh at the NAB conference when he saw the camera on the back of an iPad 2. For the first Kickstarter campaign they had planned a September launch with an event to kick it off. First day was amazing, but without regular updates, and a social media plan, there wasn’t enough to get them past the tipping point. During the first Kickstarter campaign Josh was distracted by some family medical issues and he thought about cancelling the campaign but decided to let it ride. Figured it wasn’t worth canceling their Kickstarter campaign if they could find a handful of backers who would think it was worth it to try again. Josh on failing: many lawyers don’t pass the bar until the second or third try. 3-4 months in between the first and the second campaign. Offered more tiers/options for people to pledge the second time around. If you can give your pitch in the amount of time an elevator ride takes then you got it down. So that’s what Josh did in his crowdfunding video aka “The Elevator Pitch.” Adding humor to the equation was one of the biggest difference makers. Since Josh owns a film studio they were able to film and release several videos throughout the campaign. Check out the videos. This kind of series is an idea you can do and have planned and ready for release the day you launch. – ZacBob On whether or not the 2nd Kickstarter campaign was easier or harder; if you're not ready to make this your life for 30 days, you're going to be surprised. It’s a commitment.   What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign? Josh: Get ready, get prepared, clear your schedule for the next 30 days. What is the biggest lesson learned from running your 1st Kickstarter campaign that you took into your 2nd Kickstarter campaign? Josh: Stay engaged, keep reaching that audience. I mean that was really it, you have go out there and get those ones who you know, and find the ones who you don’t. What is the best advice to a creator/crowdfunder coming off a f
32 minutes | Mar 12, 2015
Ryan Smith explains how Moral Dilemma’s second campaign was overfunded 5,000% on Kickstarter – CC 007
Ryan Smith learned the right and the wrong way to run his Kickstarter for his board game Moral Dilemma! Listen as Ryan speaks to us on how his second campaign was overfunded 5,000% and the importance of overfunding for Kickstarter's algorithm. CR...
34 minutes | Mar 12, 2015
Alex Ivy’s failed Kickstarter album hits crowdfunding goal on 2nd try – CC 006
Alex Ivy was told to start preparing for the worst as her health started to deteriorate and doctors told her she might not live much longer. Instead the bad news inspired her to run her first Kickstarter. Her first campaign wasn’t a success, but Alex sought out the help she needed and learned a ton for her 2nd Kickstarter campaign. Listen as she explains how to create a Kickstarter an album! VIDEO BONUS FOOTAGE CROWDFUNDING TAKEAWAYS Alex was told by doctors that she should start preparing her will, which lead to the inspiration for her album, “Deep to Deep.” About two weeks in when she realized her first Kickstarter campaign was going to fail. During a Kickstarter campaign there is usually low traffic toward the middle of your campaign. But if your campaign starts slow, it's probably not going the way it should. It's tough when you fail, especially if all that support you thought you had fails to show up. 45% of Kickstarters in the music category fail. As a musician you may not necessarily be a business person, so you need to try and think more business minded. Alex believes first video was too long. The most important thing for a Kickstarter campaign is to ask yourself, “Why are you doing this?” Keep asking yourself "why" until you hit a point of realization of why you're doing a Kickstarter."Pre-loading" is the art of using your previous backers from your failed campaign to fund your new Kickstarter campaign. Have some backers ready to go on your launch day with a few hundred bucks to help jump start your campaign. Alex explains things you must have in your reward levels for an album. Alex also went over how you should communicate your rewards. Explains how to save some time and effort on writing your rewards so that your audience will understand what you're implementing at each reward level. This was a clever hack! - ZacBob Crowdfunding is relational. So some times hiring a virtual assistant will cause you to lose that closeness or that sense of connection to your backers. Alex goes over a format that worked for her, and a format that might work for you, when it comes to “buttering up” your email list. Don’t badger people; look for like minded people who want to join you. So don’t damage your network relationships. What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign? Alex: Contact LaunchandRelease.com. They are phenomenal. They will walk you through it. Perso
27 minutes | Mar 12, 2015
Justin from Walhub advises to keep it simple for Kickstarter success – CC 005
Justin Porcano is a designer by trade but turned into a crowdfunder when he saw a need for your typical light switch cover to be converted into a beautifully designed Walhub. Justin did not give up on his dream after failing on his first Kickstarter attempt; instead he learned from his mistakes and went on to conquer Kickstarter. VIDEO BONUS FOOTAGE CROWDFUNDING TAKEAWAYS Walhub was originally developed for a business event. People were installing mail slots and hooks near the front door so Walhub offered a better solution. Planned 4-5 months for their first Kickstarter campaign. Good to know someone who can shoot professional video and edit properly. Otherwise you could use LaunchLeader to raise funds to hire a videographer – ZacBob Ensure you have really nice video and imagery on your Kickstarter page, and answer questions before people ask them by anticipating what they want to know. Difficult deciding which variations to use of the Walhub. Realized quickly that there were multiple variations or SKU's of the Walhub. After 25 days out of 30 Justin realized his goal wouldn’t be reached. Didn’t think about launching a new campaign until he heard from manufacturers who were interested. Launch with a product that doesn’t have so many variations. Do you have a boring niche? Hard to generate a lot of excitement about some projects. So do your research and see how other products in your niche are getting it done. On media outreach: Justin would write a quick personal letter with an image of his product and hope that media would respond by writing an article about Walhub. The second campaign was easier! Our first interviewee to claim the 2nd time around was easier. – ZacBob What is the best tip you can share to any entrepreneur listening who’s planning a crowdfunding campaign? Justin: Focus your energy, time and money on the video. Craft a very thoughtful and educational video. What is the biggest lesson learned from running your 1st Kickstarter campaign and you took into your 2nd Kickstarter campaign? Justin: Keep your product to one SKU (stock keeping unit, i.e. variation). Let's say you're trying to solve a problem where there is a need. Focus on a product category that only requires one SKU or one product to solve that need or want. That’s going to help in costs as far as making the product and as far as getting the product funded. If anything offer colors of a single product type. But try and keep it to one product SKU. Wh
33 minutes | Mar 12, 2015
Not even a broken back or one failed Kickstarter can stop Ryon Lane – CC 004
Does your yoga mat fit in your bag? YOGO Mat does! Listen as creator, Ryon Lane, explains how to rebound from a failed Kickstarter campaign and find magic the 2nd time around. In this episode Ryon shares how he converted 90% of the 272 backers of his f...
31 minutes | Mar 10, 2015
How Forsake raised over $100K on their 2nd Kickstarter attempt – CC 003
Sam Barstow from Forsake explains how his first Kickstarter failure led to raising over $100K on his 2nd Kickstarter campaign.     VIDEO BONUS FOOTAGE CROWDFUNDING TAKEAWAYS The Forsake idea came about when working in ski towns and walking with skater shoes. Started by submitting a business plan to a business plan competition. Didn’t want to waste the past couple of months on just the competition. Sam walked door to door selling shoes in the beginning. Wrote a script for the crowdfunding video for the 1st Kickstarter campaign same day as filming. (Don’t do that. Share your script with others in advance, get feedback – ZacBob) When posting on forums, or online in general, remember that majority of people who first view it will seem skeptical. 43 days to plan the first campaign and upon realizing it was going to fail, “It kinda sucked.” Facebook was the biggest driver of traffic to the campaign. Learned really big areas of improvement on the first go around, which helped motivate Sam and his team to try again. Admitted to not being prepared for the first campaign. Video wasn’t right, goal was too high. Have a plan for how you promote your campaign. This is who we pitch it to. How we pitch it. Press releases we will send. Stories we will push. Why people should care. The initial start of your project is very important. Listen to the episode to hear how Sam was able to leverage his backers from his first campaign. He gives a step by step process he used to contact his backers. What story are you conveying every time you message bloggers and media? 2nd Campaign was harder. Best tip you can share for a creator/crowdfunder in the planning stages of a campaign? Sam: Create stories, so you don’t want your story to be I was crowdfunding on Kickstarter. You want your story to be about what you're launching and about maybe how you’re launching it. But you want to create original ideas; original content, anything that differentiates your content from everybody else’s content.   What is the biggest lesson learned from running your 1st Kickstarter campaign that you took into your 2nd Kickstarter campaign? Sam: You got to stay on it, you got to keep pushing it as much as you can. Because a lot of Kickstarter is the algorithm and you know your momentum is huge. So we had a flat period right around Thanksgiving because you know a lot of people at Thanksgiving aren’t going to be on their computers. And pretty much our
27 minutes | Feb 25, 2015
Campfire In A Can crushes 2nd Kickstarter campaign – CC 002
Leo Knight from Campfire In A Can explains how his first Kickstarter campaign failed. But Leo went away for a few months and learned from his mistakes, designed a better product and launched a 2nd Kickstarter campaign, doubling his backers, and funding...
6 minutes | Feb 25, 2015
Crowdfunding Comebacks Introduction – CC 001
Welcome to Crowdfunding Comebacks! On this very first episode our host, ZacBob, explains a little about the show, who ZacBob is and the story behind LaunchLeader. All that and more in this first episode of our new crowdfunding podcast: Crowdfunding Comebacks! ZacBob:  I want to say thank you to everyone listening to episode one of Crowdfunding Comebacks. If you want to jump straight into crowdfunding comebacks and the stories that we are going to be telling jump over to episode two. If you want to hear a little about me and this show then stick around and listen to this episode. I want to start by asking, what do you think of our awesome intro? Let me know by sending me a tweet to @crowdfundgenius. Real quick let me thank everyone on our intro, Ashok and Nicholas Seet from SIVI.com. Infamous Jared Easley from the "Podcast Movement" and "Starve the Doubts", Lindsey from onenationinnovation.com and my good friend Dwight from backershub.com. Thank you tremendously for helping me with the intro. Send me a tweet to @crowdfundgenius let me know what you thought. If you have any crowdfunding questions be sure to those to @crowdfundgenius. I'll answer any Twitter question that I receive on the show. Which reminds me, I'm also the host of "Crowdfund Genius", another podcast all about crowdfunding I started last year. After you hit subscribe to Crowdfunding Comebacks, jump over and check out Crowdfund Genius on iTunes, Stitcher, SoundCloud, or CrowdFundGenius.com. A little about me. Straight out of high school I joined the United States Air Force. I served seven years then received an honorable discharge. I got out of the military and wasn't quite sure what to do so I took a contractor position over in the Middle East. I spent five years over in the Middle East where I discovered a passion for crowdfunding and podcasting. Which brings us to today. I host two crowdfunding shows. I've worked on a web series that I filmed out in San Francisco on crowdfunding. You can find out more about the web series and the release at watchfunded.com. I also do crowdfunding consulting, which I am currently booked for the next few months. Did I mention I want to answer your crowdfunding questions? Send them to me on Twitter. Let's be transparent. Crowdfunding Comebacks is presented by LaunchLeader.com and what is LaunchLeader.com? LaunchLeader.com is a micro-crowdfunding platform. For those of you who do not know what micro-crowdfunding is, it is crowdfunding in bab
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