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43 minutes | 5 days ago
Remote growth hacking from Nigeria
We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.
41 minutes | 12 days ago
Browsers, cookies & server-side testing with SiteSpect
We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing
32 minutes | 18 days ago
Optimizing the user experience for an art shop/marketplace
Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters
74 minutes | 3 months ago
600+ psychological principles for driving behavior? Not even close...
We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior
46 minutes | 3 months ago
Why humanizing data is so important, with Eltine van der Veer
We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important
48 minutes | 4 months ago
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.
55 minutes | 4 months ago
Unleash Your Primal Brain, with Tim Ash
Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.
50 minutes | 4 months ago
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
Learn how you can responsibly peak at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.
46 minutes | 5 months ago
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.
14 minutes | 5 months ago
CRO Salaries: Agency vs Client-side vs Freelance
Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personality-type will be largely responsible for determining which scenario is best for you. For example: If you're the kind of person that wants something safe while working on a side-hustle then maybe working at an agency or company is best. Don't overthink it, try each scenario if you get the chance, as that's the best way of determining what's best for you. Once you do find what's best for you, it's smooth(er?) sailing from there. The 2019 State of Conversion Optimization Report by CXL: https://conversionxl.typeform.com/to/CIeV4Uuw Want to receive the 2020 survey results? Our podcast partner Convert.com and CXL teamed up to get the CRO industry report of 2020 updated again. How are we as a CRO industry are moving forward and in what aspects. Join this annual survey so we can all shortly enjoy the results: https://cxl.com/blog/2019-conversion-optimization-report/
41 minutes | 5 months ago
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.
44 minutes | 6 months ago
How to run copy experiments & why you should differentiate, with Peep Laja
In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate
59 minutes | 6 months ago
How to embed experimentation into Agile product development, with Jonny Longden
Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development
54 minutes | 6 months ago
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com
45 minutes | 6 months ago
Book launch: Online Influence, with Bas Wouters
Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Shownotes: https://www.cro.cafe/podcast/book-launch-online-influence
29 minutes | 7 months ago
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com
34 minutes | 7 months ago
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com
54 minutes | 7 months ago
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clients Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com
31 minutes | 7 months ago
How to become a better CRO professional, with Abi Hough & Craig Sullivan
Shownotes: https://www.cro.cafe/podcast/how-to-become-a-better-cro-professionalPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl
47 minutes | 7 months ago
CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)
Shownotes: https://www.cro.cafe/podcast/cro-in-a-post-cookie-worldPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl
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