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Creator Case Study
62 minutes | Sep 13, 2018
Jon Prosser: Secrets of the YouTube Algorithm & Brand Deals
On episode 5 (part 2 of 2) of Creator Case Study, I talk to Jon Prosser (Front Page Tech) about long form content hurting your channel, theories of youtube video distribution, how he went full time at 20,000 subscribers, how to develop advertising infrastructures, and a lot more. LESSONS: 1. RESPECT YOUR AUDIENCE!!! 2. Don’t fall 100% into the audience’s expectations 3. The algorithm learns from viewer behavior 4. Get the audience invested in you 5. When getting brand deals offer the brands value 6. Understand creating content is gonna be hard Subscribe to Front Page Tech: https://www.youtube.com/user/FrontPageTech Follow Jon Prosser on Twitter: https://www.twitter.com/Jon_Prosser Where to find Jon’s Sclusi: http://www.fptlabs.com xx:xx - Intro 01:02 - What did you find about long form content hurting your channel? 06:18 - Theory about YouTube providing you a distribution allowance 17:06 - How do you have such an insane conversion rates (i.e. 55,000 podcast downloads) 24:04 - Getting your audience invested in you instead of the content 26:54 - How are videos distributed on youtube!? 32:42 - How did you go full time at 20,000 subscribers? 40:09 - How do you suggest small creators developing an advertising infrastructure? 43:51 - What are your opinions on tech reviewers developing relationships with brands? 47:02 - Who should be advertising on your videos? 49:50 - What advice do you have for a new creator? 51:27 - Audio Rig Rundown 55:16 - Plugs & Exclusives Announcements from JON! 59:14 - Outro 01:00:12 - Wrap Up / Lessons Follow Bandrew on Twitter: https://www.twitter.com/BandrewSays Check out Bandrew’s Projects: https://www.bandrewscott.com Find the Video version of the Podcast: http://www.creatorcasestudy.com
47 minutes | Sep 12, 2018
Jon Prosser: How Is Front Page Tech Growing?
On episode 5 (part 1 of 2) of Creator Case Study, I talk to Jon Prosser (Front Page Tech) about how to set yourself apart, how Front Page Tech has grown to over 100,000 subscribers, how he gained 20,000 subscribers in one month, and a lot more about developing a successful content creation and growth strategy. Subscribe to Front Page Tech: https://www.youtube.com/user/FrontPageTech Follow Jon Prosser on Twitter: https://www.twitter.com/Jon_Prosser Follow Bandrew on Twitter: https://www.twitter.com/BandrewSays 00:00 - Intro 01:05 - Introducing Jon Prosser 01:41 - What sets your channel apart from similar tech news channels? 03:45 - Why do you think Front Page Tech has become successful? 05:32 - Has your personality always been apparent in your show? 08:12 - Did you have a content strategy outlined when you launched? 12:59 - The necessity of YouTube Analytics & the Downside of Analytics 14:10 - What did you do differently to begin your serious growth? 25:58 - How do you find the emotional angle for your episodes / Strategy for FPT Episodes? 31:18 - Have your 5 years of videos prepared you for your current level of success & exposure? 36:19 - How did you stay motivated for the years that you weren’t growing? 41:53 - Do not blame the algorithm & the viewer for not growing 45:02 - Summary & Outro
71 minutes | Aug 21, 2018
Painfully Honest Tech: Maintaining Integrity as a Tech YouTuber
On episode 4 of Creator Case Study, I talk to Jason Lewis (Painfully Honest Tech) about how he gained 10,000 subscribers in one month, how he evolved his content creation strategy, the bias of tech youtubers, and a whole lot more. Subscribe to Painfully Honest Tech: https://www.youtube.com/user/thejasontlewis Follow Painfully Honest Tech on Twitter: https://twitter.com/painhontech Lessons: Make evocative titles that are not misleading Start creating with what you have Create the content that YOU want to make Always be critical of what you’re doing, and find how you can improve Challenge yourself to make content that doesn’t cost money Create consistently
41 minutes | Aug 21, 2018
Kraig Adams: Abandoning a Channel with 100,000 Subscribers
On episode 3 of Creator Case Study, I talk to Kraig Adams about how to brand your channel, why he abandoned the wedding film school channel which has over 100,000 subscribers, business plans for youtube channels, how to start earning money for beginning content creators, and a lot more. Subscribe to Kraig Adams: https://www.youtube.com/kraigadams Follow Kraig on Twitter: http://www.twitter.com/kraigadams Links to all Kraigs stuff: www.kraigadams.com Lessons: Make Mistakes Make a promise with your audience, and stick to it Find one authentic mentor who will be honest Be authentic / Be different Give away content when you start your channel
39 minutes | Aug 21, 2018
CooLoserTech: Taking Breaks from YouTube
On episode 2 of Creator Case Study, I talk to CooLoserTech to discuss how he got into making tech videos on youtube, and why he thinks he was successful. We also talk about how taking breaks from uploading affects your channel, and then we get 4 amazing pieces of advice for new youtubers. Subscribe to CooLoserTech: https://www.youtube.com/user/CooLoserTech Lessons: Collaborate with other people Determine what you want your channel to be before launching Think about how your channel name will grow with you and what it will say about your content Get your name on all social media accounts & domains If possible, be first to market with a new video idea / topic Get your audience involved in developing content ideas
17 minutes | Aug 21, 2018
Beautiful OB: Family Friendly Gaming YouTuber
On episode 1 of Creator Case Study, I talk to Beautiful OB to discuss how he grew his gaming channel from 0 subscribers to over 100,000 subscribers. We talk about why his Brick Rigs videos were so popular, how he keeps his content fresh, and how much work he put in prior to hitting it big. Hopefully in this discussion you can find some helpful advice to improve your content and grow your audience. Subscribe to Beautiuful OB: www.youtube.com/beautifulob Lessons: Allow your audience to become immersed/involved in your videos. Tag your videos so they suggest each other. Don’t get discouraged if you don’t get popular immediately. Be critical of your own videos. Watch them, and find things to improve for the next video. Research SEO & implement that knowledge.
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