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The Lightbulb Podcast
11 minutes | Sep 1, 2017
Episode 59 The Membership Site Launch
The one where I talk about launching my membership community, The Lightbulb Academy.
11 minutes | Aug 25, 2017
Episode 58 How to Write a Brilliant Book Outline
The one where I explain my process for outlining a non-fiction book.
10 minutes | Aug 18, 2017
Six Months With Squarespace What's the Verdict?
The one where I report back on my Squarespace experience, six months later.
10 minutes | Aug 11, 2017
Episode 56 Make Money With Minimal Effort by Monetising Existing Content
The one where I share ideas for monetising existing content by creating digital products.
10 minutes | Jul 28, 2017
Episode 55 Master Your Elevator Pitch
The one where I help you nail that pesky elevator pitch once and for all.
11 minutes | Jul 21, 2017
Episode 54 Should I Turn My Hobby Into A Business?
The one where I help you decide if turning your much-loved hobby into a business is a good idea. Podcast Episode 54 Transcript and Show Notes Welcome Hello and welcome to episode 54 of the Lightbulb podcast. It's so good to have you with me. Today, we're talking about whether you should turn your hobby into a business. Pursue Your Passion If you've ever been on the cusp of a career change, I'm certain someone has said to you at some point, pursue your passion, do what you love. It sounds like really good advice, doesn't it? Well, it isn't, at least not always. A lot of people decide to turn their hobbies into a business, not necessarily a full-time career but a business because of this advice. Sometimes, it works beautifully, and sometimes, it doesn't. I think the reason why it sometimes doesn't work out is that the person in question is avoiding, asking themselves some awkward questions. Ten Questions What I want to do with this episode is go ahead and ask those questions. I've got nine in total. If you're thinking about turning your hobby into a business, then obviously, this episode is for you. If you already have a business that's grown out of your hobby, this is probably still a really relevant episode for you because you might be starting to feel that perhaps your business isn't going in a direction that works for you, so it might be a good opportunity to pivot. In other words, branch off in a different direction. I really hope you find these questions helpful. At the end of the episode, I'll tell you about a freebie I've created for you that will also help you with this process. Question 1 What do you enjoy about your hobby? If you're making products, for example, is it the process you enjoy or the end result? This is a relevant question because if you start creating your product as a business, you're going to really have to up your rate of production. Identifying what you like whether it's process and product or both can help you work out whether it's viable. This is also still a relevant question if what it is you plan to turn into a business is more of a service than a product-based hobby. Question 2 Do you do your hobby to relax? This is a related question to question 1 because if you do relax while doing this hobby, chances are when you'
23 minutes | Jul 14, 2017
Episode 53 SEO For Complete Beginners With Nanouk Van Gennip
The one where we demystify search engine optimisation. Podcast Episode 53 Transcript and Show Notes Martine: Hello and welcome to the Lightbulb Podcast. It's Martine here and I have a guest on the show today. I'm joined by Nanouk Van Gennip. Today, we are talking about search engine optimisation. Hello, Nanouk. Nanouk: Hi, Martine. Martine: It's so good to have you here. Nanouk and where are you in the world today? Where are you calling from? Nanouk: Switzerland. Martine: From Switzerland. You know I've never been to Switzerland. I've always wanted to go though. Nanouk: It's beautiful, you should go. Martine: Definitely, I'll put it on the list. Today, we're talking about SEO, search engine optimisation. But before we do, Nanouk, can you tell me a bit about you and your business? Nanouk: Yes. Well, I have a business together with my husband. He's a web developer and I am an SEO copywriter. First, we worked separately, but then we decided to combine our forces and so we turned it into a business, and we're doing fine. We're doing really great. Martine: That's brilliant, so working in partnership with your husband. Fantastic. You're an SEO expert. Now, let's pretend for a moment I don't know anything about SEO at all, can you tell me in the simplest terms what is SEO? Nanouk: Yes, I can. SEO is a term that contains all the techniques to optimise your websites, to rank high in Google or search engines in general but Google. If you want your customers to find your websites, you need to optimise your website for Google so they can find you on the most relevant keywords. Martine: This is so important because when people are starting a brand new business, some people might think, "Oh, well, I'll put together a website and then people will just find it." Nanouk: No, no. Martine: I'm just going to build it and people will find it. It's not quite as simple as that, is it? Nanouk: No, not anymore. Maybe in the beginning of the internet, but not anymore. There are billions, trillions of websites online that you really need to work for it. Martine: Yeah, so by u
10 minutes | Jul 7, 2017
Episode 52 What is a Content Upgrade and How Do I Make One?
The one where I bust email marketing jargon. Podcast Episode 52 Transcript and Show Notes Welcome Hello, it's Martine here. Welcome to episode 52 of The Lightbulb Podcast. Today we're talking about one of my favourite topics: email marketing. You can locate my previous episode about email marketing by clicking the links below: Episode 23 An Interview With Email Marketing Expert Nicole Murphy Episode 30 How to Get Started With Email Marketing Today, however, we're focusing on one specific part of email marketing, and that is the content upgrade. What is a Content Upgrade? Well, essentially, it's an incentive or a piece of content or value, which is created specifically for a particular blog post or page on a website. Visitors have to opt-in, in other words, give you their email address to receive the content upgrade. What this means is, you have their email address so you can email them again in the future. And Lead Magnets? A content upgrade is sometimes confused with a lead magnet, and there are various descriptions all over the internet to explain the difference between the two. But for me, I very much think of content upgrades as part of a blog post, so they are giving you additional content on top of that blog post. A lead magnet I think of as a more general opt-in incentive. For example, you might have a general lead magnet on the home page of your website and it could be something like an ebook that relates to the topic of your business. Whereas a content upgrade would be on just one blog post, or you might use the same content upgrade on similar blog posts, but the blog posts would all cover the same sort of topic, and that content upgrade would do what it says on the tin, it upgrades the content that you have received from the blog post. Why Should I Use Content Upgrades and Lead Magnets? Use lead magnets and content
21 minutes | Jun 30, 2017
Episode 51 Managing Information Overload When Growing Your Business With Jane Hickman
The one where I have a natter with Jane Hickman and we share ALL the knowledge bombs Podcast Episode 51 Transcript Martine Ellis: Hello, it's Martine here and welcome to episode 51 of the Light bulb Podcast. I'm really chuffed to be accompanied in today's episode by Jane Hickman. Rather than tell you all about her, I am going to get her to tell you about herself. So Jane, welcome to the show. Jane Hickman: Hi Martine. Thanks for inviting me on your podcast. I'm very honoured to be here. My name is Jane and I'm the owner of a business called Gardening Witch Designs. I make and sell handmade items for the yarn enthusiast, including project bags, stitch markers and shawl pins. I live in a very small village in rural Bedfordshire, in the UK with my hubby, my dog, two hens and a large garden. Martine Ellis: Lovely. And I should point out, one of the reasons that we have come into contact with each other is because, I indeed, am a yarn enthusiast. So I'm probably your ideal customer in some respects. Jane Hickman: Absolutely. I always have you in mind when I'm making. So as to my background. I trained as a bio-chemist back in the day and worked in the labs for a few years. And then moved into IT as an analyst/programmer then, a business analyst. But throughout all that time spent in the techy scientific environment, I'd turn to crafting as my way of unwinding. And I just love making things. And I think my mum gave me the makers' habit. She taught me to sew and knit when I was little. And she was also a great gardener and instilled in me a lifelong love of gardening, although I think her flower arranging gene passed me by somewhat. And then when I left paid employment some years ago, I took up knitting again with a vengeance. And that led to spinning and crochet and weaving. And obviously, I needed project bags to put my stuff in, and stitch markers, and shawl pins. But there's a
8 minutes | Jun 22, 2017
Episode 50 A Case Study In Validating Your Product Idea
The one where I practice what I preach. Podcast Episode 50 Show Notes/Transcript Hello, hello, and welcome to episode 50, yes, 50, of the podcast. Are you confused yet? I've changed the podcast's name. The Creative Me Podcast is now called The Lightbulb Podcast. Why The Name Change? The reason for the name change is well, I fancied a bit of a change, but also I wanted to bring the podcast under my Lightbulb branding. You're probably aware by now that I have a free Facebook group called The Lightbulb Club and I offer a couple of online courses under the banner of The Lightbulb Academy. It really seemed to make lots of sense to rename the show The Lightbulb Podcast. And What About The Intro? Because of the name change, and because we got to episode 50, I thought I'd try a little bit of new intro music as well, and I rather like this one. What do you think? Newbie? If this is your first time listening to the podcast, then I just want to let you know that this episode isn't going to be a traditional, typical episode, because I have a few things I want to catch you up on that are going on behind the scenes. That's not normally what I would do with the show. If you are a newbie, I really recommend you listen to perhaps a few of the episodes prior to this one. RSS Feed - No Change Also, I should let you know if you subscribe to the show, the RSS feed hasn't changed, so that means you don't have to resubscribe, unsubscribe, anything like that. Everything should just run seamlessly. Most Recent Blog Okay, so I want to get you caught up on a few things. First things first, I want to ask you if you managed to catch my most recent blog post called "
19 minutes | Jun 16, 2017
Episode 49 The Buyer's Journey With Meera Kothand
The one where I interview email marketing expert, Meera Kothand, about the buyer's journey. Interview Transcript You can find the interview transcript at martineellis.com/49.
10 minutes | Jun 8, 2017
Episode 48 Why Isn't Anyone Reading My Blog?
The one where I answer a question with nine more questions (and still manage to be helpful!) Honest. The one where I answer a question with nine more questions (and still manage to be helpful!) Honest. Transcript/Show Notes Hello and welcome to episode 48 of the Creative Me podcast. Today we are answering the question, why isn't anyone reading my blog? In order to answer this question for you, I'm going to throw nine questions back at you. Yes, I'm answering a question with nine other questions, but please bear with me. I think these nine questions will really help you work out why your readership isn't growing. Do answer them as honestly as you can. Treat this as an audit of your blog. 1. Do you have a clear niche? Establishing a niche for your blog is absolutely essential, because if it's not clear what you're blogging about, then people just simply don't know what to expect from you. They don't know what they're going to get when they turn up on your website. Think about your blog purpose, in other words, the topics that you blog about. Make sure you are super clear on exactly what that is. Make sure that your reader is really clear on what that is too. 2. Do you know who you are writing for? To be honest I tend to think of 'niche' as covering what you're writing about and who you are writing
9 minutes | Jun 2, 2017
Episode 47 What is the Difference Between a Facebook Page and Group?
The one where I explain the difference between a Facebook Page and Group (while accidentally sharing my love for 90's boy bands). Show Notes/Transcript Hello and welcome to episode 47 of the Creative Me podcast. Today, we're talking about Facebook, specifically the difference between Facebook pages and Facebook groups. The Lightbulb Club This question cropped up in my own Facebook group, The Lightbulb Club. If you'd like to join us in The Lightbulb Club, then just go to thelightbulb.club and ask to join and I will ensure you're accepted within 48 hours. So, what's the difference between a Facebook page and a Facebook group? That's what I'm going to answer in today's episode. Establishing a Business Presence on Facebook There are two ways you can establish a presence for your business or business persona on Facebook through a page or a group. We'll talk about pages first. Facebook Pages The best way to understand pages is to think about them as a profile page like your own but for a company, brand or public figure. A page is an official presence for an entity. Whoever is running the page, that's the page administrator, can act as the entity in all ways, so they can post on the page, like other posts, all that sort of thing. Fans who have liked the page will see the page's post in their newsfeed. Anyone can like a page. There isn't an approval process required on the part of the administrator so it's very low maintenance. That being said, administrators can assert a level of control over the type of content that's shared and, if necessary, they can ban followers. Pages also offer detailed insights into page activity and growth. Facebook Groups Groups, on the other hand, tend to be smaller communities interested in a company, brand, public figure or topic whereas a page is an official presence. Anyone can start a group. Let's use the example of a band. I'm going to go old school and choose New Kids on the Block (showing my age much?) Fans would like their official page to get regular updates on the band's activities and, just so you know, they are still touring! However, you might find a local fan has set up a group specifically for fans of NKOTB located in a specific geographic are
9 minutes | May 26, 2017
Episode 46 Are You Spending Too Much Time Creating Content?
The one where I ask a difficult question. Show Notes My Facebook Group: thelightbulb.club What is content marketing? Content: blog posts, newsletter, videos, ebooks, swipe files etc. Marketing: drawing attention to your product or service. Sharing free content is a great way to raise awareness of your product and help prospective customers start to know, like and trust you. People live their lives in weekly cycles. Are you spending too much time creating content? Let's chat in The Lightbulb Club.
9 minutes | May 14, 2017
Episode 45 Seven Top Tips for Teaching Online
The one where I share my seven top tips for teaching online. Welcome Welcome to episode 45 of the Creative Me podcast. Today we're talking about teaching online. Teaching online covers a whole host of different things, from written and photo tutorials, to online course, to YouTube videos. My tips cover the whole lot! Seven Top Tips For Teaching Online Start with the end in mind. What will your learners achieve by the end of your tutorial or video? Set an aim and objectives and where possible, use assessment to check for learning. Use simple, straightforward language. Explain any industry jargon you might use. Consider supplying a glossary or word bank if you are teaching learners to use new vocabulary. Ensure your photography is well lit and appropriately cropped. The same applies to video. If you are using video, your audio quality should be the best you can manage. Many learners love handouts, printables and workbooks. Canva.com is an amazing free tool for producing images, workbooks and handouts. Use quizzes or self-assessment methods where possible, so the learner knows if they have achieved what is expected of them. Be engaging, be motivational, but be yourself. PLAN PLAN PLAN. Please note, this is a very brief transcript. To find out more about these top tips, listen to the audio. Wrap Up That's all from me today, thanks for listening and I hope you'll tune in next week.
10 minutes | May 11, 2017
Episode 44 How to Pick Effective Instagram Hashtags
The one where I get sucked into the Instagram hashtag rabbit hole. Welcome Welcome to episode 44 of the Creative Me podcast. Today we're talking Instagram, or more specifically, Instagram hashtags. Do you have an Instagram hashtag strategy? Do you even know what an Instagram hashtag strategy is? Well, you know what? Up until recently, I didn't know what one was, and I definitely didn't have one. But I have been noticing quite a few people that I follow seem to be using hashtags quite strategically. So, I decided to do a bit of research, implement some changes, assess the results, and then report back. I've really noticed an improvement to my reach with Instagram through using this approach to hashtags so, of course, I wanted to share it with you. How Many Hashtags? Instagram allows you to use up to 30 hashtags per image. I suggest you use all 30, but discreetly. Should I Use the Same Hashtags Every Time? Yes! That said, I do change mine up for motivational quotes, but just a little. How Can I Hide My Hashtags? This great video demonstrates the method perfectly: https://youtu.be/BRfm651uIN4 How Do I Choose Hashtags? You need to do some research. If you select hashtags that have millions of images attached to them that hashtag is not helpful in getting additional visibility for your images. You can research hashtags using the mobile app for Instagram (search/tags). Type something relevant and start exploring the suggested tags. Also look at other Instagrammers in your niche and see which tags they are using. For your 30 tags, pick ones that have at least 4000/5000 posts associated with them, because they are popular. I wouldn't go over 500,000 - anything bigger than one million and you are not going to get seen. Where Do I Start? To start your hashtag research pick words to describe your ideal customer avatar or your business. Make a note of the hashtags you chose (download my free printable below for this).
12 minutes | May 5, 2017
Episode 43 Self-Care for the Self-Employed
The one where I remind you to look after yourself. Welcome Welcome to episode 43 of the Creative Me podcast. Today I'm talking about self-care for the self-employed. What I'm going to say today isn't anything new. You've heard this all before. But I think it's a really important reminder. About Me Let me tell you a bit about me because I think it'll put the reason for this podcast episode into context. I work half of my week as a lecturer at our local further education college. My job is teaching teachers. I run our initial teacher training programme, and also I train my teaching colleagues to use technology in the classroom. I work Monday all day, Tuesday afternoon and evening and Wednesday all day. This means I have Tuesday morning (when I should be resting), as well as Thursday and Friday all day to work on my own business. If I'm honest, I've been working Saturday and Sunday too... My husband pointed out to me that this is not OK. Hence the reason for this podcast episode. Here are my top tips for looking after yourself when you are self-employed: Schedule Rest Time First up, it's controversial: schedule rest time. Don't work all weekend. Rest is different to sleeping, by the way! Take Breaks Schedule short breaks. If you were working in an office environment, and working for someone other than yourself, you would absolutely make time for breaks: one in the morning, one in the afternoon (either side of a lunch break). Go Outside I tend to lose focus around 3 pm, so I walk the dog. Movement is important, particularly if you sit at a computer all day. It helps focus too. Plan Your Day Around Your Focus Levels Planning your day around your most focused time is also a really good strategy for self-care because you maximise the time that you are working. So, if like me you're way more focused and energetic in the morning, get the bulk of your work done. If you're more of a night owl, flip things round. As long as you are scheduling breaks and rest time, this can work well. Water Drink 2 litres of water a day. Most of us work
40 minutes | Apr 28, 2017
Episode 42 Building a Community Around Your Business With Jo Milmine
The one where Jo and I talk about building a community around your business. Warning: this podcast contains lots of banter and a few mild swears (honestly, that Jo!) Enjoy. Show Notes I’d normally do a transcript for podcast show notes. However, it’s a bit tricky when there are two people talking (my dictation software doesn’t like it). Therefore today’s show notes are a bit shorter than normal. Links and Resources iMake Podcast T-Rex on a Trampoline Podcast Episode 2 Group Hugs Optional How to Work With an Accountability Partner Slack Blog feedback service The Lightbulb Club (my Facebook group) Find Jo Online Shinybees podcast on iTunes Shinybees website Business Without the Bollocks Facebook Group
10 minutes | Apr 21, 2017
Episode 41 Why Your Business Needs a Facebook Group
The one where I explain why your business needs a Facebook group. Welcome Welcome to episode 41 of the Creative Me podcast. Today we're talking about why your business needs a Facebook group. My Experience of Running a Facebook Group I set up a Facebook group for my business a couple of months ago and, I'll be honest, I was quite late to the party! It's something that I'd want to do for ages. I was a member of quite a few Facebook groups, and I could see how good it was for the people who ran those groups. I really wanted what they had. But fear was holding me back. I knew I had a community out there, but I was a bit scared that if I put this thing up, nobody would join. I was wrong. The Lightbulb Club is proof. Starting a Facebook group is the best thing I've ever done for my business. You can experience this too. Why Should You Listen to Me? I am talking to you as somebody who has recently established a group and learnt a heck of a lot about it. As opposed to somebody who has 50,000 group members and actually doesn't really know a great deal about establishing a Facebook group for your business anymore because they've outsourced all elements. This is a classic example of the person who has recently experienced something and had a degree of success is probably one of the best people to tell you about it (I'm not trying to blow my own trumpet here, honest!) Why Does Your Business Need a Facebook Group? Brand Champions By creating a space where potential customers or potential fans of your brand have access to you for free, you're able to establish a relationship with them. They are able to know, like and trust you. People only buy from people they know, like and trust, so in a Facebook group, you can really start working on that relationship. Not all members in your group are going to be prospective customers. But some will be, and let's not lose sight of the fact that you're in business, and in order for a business to be successful you need to make money. Your group is a great way to create brand champions. Idea Generation A Facebook group is also a great place to
29 minutes | Apr 14, 2017
Episode 40 Doodling For Relaxation and Inspiration With Amy Nolan
The one where Amy and I talk (and giggle a lot) about the power of doodling. Show Notes I’d normally do a transcript for podcast show notes. However, it’s a bit tricky when there are two people talking (my dictation software doesn’t like it). Therefore today’s show notes are a bit shorter than normal Links and Resources Doodle bombing Pinterest fails Doodle Revolution by Sunni Brown Find Amy Online Ginger Rainbow on Facebook My Life Scribble on Instagram
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