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Social media advertising is constantly evolving and there's a ton of outdated or plain bad advice circulating online from influencers and gurus. It's tough to know what advice to follow or ignore to advertise your music effectively...   So in this episode of Creative Juice, Jack and Ed run down a slew of social media advertising tips sourced directly from the brains of our IndieX music marketing agency team! From campaign setup and budgeting, to targeting, creatives, and beyond, gain insight from marketers who are running ads for a full roster of artists all day, everyday!   If you're sick of the confusion and bad information when searching for best practices for your ads on Facebook, Instagram, and TikTok, this episode is packed with tips that come from actual experience running ads right now!   DISCOVER: How To Approach The Changes To Targeted Ads Why Artists Have A Unique Advantage For Social Media Ads Today When TikTok Ads Are Most Effective How To Setup Your Campaign Objectives and Optimization Events What To Consider When Setting Your Ad Budget How To Setup Your Advertising For Your Unique Fan Base   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! EP260: How To Capitalize On Your Momentum and Sell More Music (IndieX Case Study) EP254: How To Grow on Spotify in 2023 EP207: Where Major Artists Get Stuck In Their Marketing Listen To The New Season of "The Record Process" Join Us In The Indepreneur Discord Server!  

There's always talk in music circles saying that artists can seek out investors for financing their music business, but little talk about how to actually do it. The discussion stops at the possibility of finance outside of record deals and glazes over the practical steps...   So in this episode of Creative Juice, we're joined by special guest Wendy Day to talk about what artists need to know about investors and music industry finance today! Learn directly from Wendy's experiences in finding investors, working on deals, and building music careers spanning an amazing career working with artists from household names to successful indies!   If you've ever considered seeking outside capital for your music business, this episode will give you a sense of where to start looking, what assets you'll need in place, and what investors are looking for in the new music business!   DISCOVER: Why Record Label Deals Don't Make Sense For Most Artists What Is The Best Place To Start Looking For An Investor What Assets To Have In Place When Looking For A Deal Why Partnership Deals Are Like A Marriage Where 3 Different Artists Found Their First Investors What Investors Look For When It Comes To ROI   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Find Wendy Online At WendyDay.com Follow Wendy on IG at @rapcoalition YOUTUBE: How The "Music Business" Actually Works Join Us In The Indepreneur Discord Server!  

When artists have upward movement in their career, whether it's a hit song, a sync placement, a viral video, or a big tour, they often look ahead and aim to capitalize on their success. But what steps do you take to actually channel momentum and strike while the iron is hot in your career?   In this episode of Creative Juice, we welcome back IndieX Account Strategist and Marketer Ande Hunter for a case study story about capitalizing on the Billboard chart success of a new client at our agency! Take a few lessons from our playbook about how we ramped up this artist's e-commerce revenue with email marketing and ads, created over 1000 new customers, and sold out their merch!   The next time you have momentum in your own music career, this episode will give you tools and ammunition to help you capitalize on it and grow your fan base and revenue right away!   DISCOVER: How We Helped An Artist 5.6x Their Online Sales Why You Need To Nurture Your Fans In A Sales Cycle How We Test The Temperature of An Audience For Selling Why Music Videos Work As Ads For Cold Audience Sales Campaigns What Persuasive Elements You Need In Your Sales Ad Copy   RESOURCES: Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!

The advertising landscape online is constantly changing. Artists that want to make the most of using paid traffic for their music need to stay on top of what's working now!   In this episode of Creative Juice, Jack and Ed unpack the advertising trends and strategies that we're testing and employing with our artist clients at IndieX, so that you can apply them to your music career! Learn how to leverage your content for maximum advertising impact, where TikTok Ads work best for artists, and how to analyze your efforts to achieve the best results.   With advertising trends changing day to day, the concepts in this episode will give you a foundation to build upon when advertising your music all throughout 2023!   DISCOVER: How Short Form Vertical Video Has Changed Advertising What To Watch For In Your Own Organic Content for Paid Ads Success How To Use TikTok Ads To Stop Chasing Virality Why Facebook Ads Are NOT Dead How To Read To Differences Between Poor Timing and Poor Results In Your Ad Campaigns   RESOURCES: Learn TikTok Ads In The Fan Finder Method Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

When bringing new music into the world, the most impactful releases seem to weave a seamless narrative even from the first moments of creativity in songwriting. But more often than not, marketing is left as an afterthought instead of a part of the creative process itself. How can artists overcome this hurdle AND stay inspired and focused?   In this episode of Creative Juice, we welcome back Casey Cavaliere from The Wonder Years and The Record Process podcast to discuss taking your music from the studio to the global stage effectively! From clients and colleagues that Casey has worked with in the studio, to his band, our clients IndieX, and everything in between, hear stories that will inspire you to capture your authentic story from pre-production all the way through to launching your next project with content and offers that will get your fans excited and involved!   If you've ever felt a disconnect between your creative side in the studio and planning out your marketing, the insights and stories from this episode will get you thinking about your favorite artists' music, your online presence, and your own releases in a totally new light!   DISCOVER: Why Documenting Your Process Makes Marketing More Fun How The Wonder Years Turned Their Recording Process Into A Documentary What You Can Learn From "Scrollstopping" Media How To Let Go of Perfection In Your Content Strategy What You Can Learn From Food YouTube Channels How To Create Engaging Videos In The Studio (Even If You Hate Content Creation) PLUS: A Glimpse Into The Upcoming Season of "The Record Process"   RESOURCES: Tune Into Casey's Podcast "The Record Process" For Season 4 Now! Follow The Record Process on Instagram! Watch The Wonder Years "Coughing Up Embers" Documentary! Learn The Fan Finder Method Video Ad Strategy Inside IndiePRO Salt Hank On YouTube Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Conventional online marketing wisdom tells us to "test everything" but it's not as common to hear what artists should actually be testing, how to do it, and why!   So in this episode of Creative Juice, Jack and Ed open up the hood to teach you the dedicated testing processes that we use at our music marketing agency, IndieX! Get a crash course in Testing 101 so that you know how to confidently plan a test in your own marketing and use the results to make the marketing for your music stronger.   If you've ever felt your eyes glaze over when you hear talk about marketing tests without real action steps, this episode will give you the exact framework that we use to solve problems, run tests, and get better results every week!   DISCOVER: What Questions To Ask Before Planning a Marketing Test How We Run Weekly and Monthly Tests at IndieX Why Testing Should Last More Than 1 Week How To Share Data With Your Collaborators What To Do Once You Have Results To Analyze   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Independent music has never been stronger! In 2023, independent artists have more power, leverage, and resources at their fingertips than they realize...   In this episode of Creative Juice, Jack and Ed welcome Kyle "Circa" Lemaire back to the podcast for a chat about the state of independent music in 2023 and the opportunities that indies around the globe can take advantage of! Gain insight into indie market share growth, the process of creating social media content that works in 2023, and how Indepreneur and Creative Juice is changing in the new year!   There has never been a better time to take control of your own music career! This episode lays out aspirations and action items that you can use to make 2023 your best year ever!   DISCOVER: Why Musicians Are Becoming Multidimensional Public Figures Online How To Learn From Your Time Spent on Social Media (Even If You Hate Social Media) How To Create Content That Inspires You PLUS: What's Happening Inside IndiePRO and on Creative Juice in 2023 and How To Get Involved!   RESOURCES: Learn Top Music Marketing Strategies with Training and Monthly Workshops Inside IndiePRO EP181: The Shifting Role of Artists in Society and Culture RJ Thompson DIY Musician Podcast: Releasing Music in 2023 Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Scrolling Instagram for more than a few moments will undoubtedly land you in a deluge of posts, Stories, and Reels of artists promoting their music. How do you stand out and actually grow?   In this episode of Creative Juice, Jack and Ed are joined once more by IndieFounder Coach Jesse Gillenwalters to discuss the melting pot of social media and its relationship to streaming growth. Learn the cultural impact of great content on social media and why the right kind of engagement opens the floodgates for artists to grow on multiple platforms, from Instagram, YouTube, Spotify, and beyond.   If you've ever found yourself wondering why your social content or ads miss the mark in actually getting fans that listen to your music, this episode was born to help you break that barrier and start growing your listeners and fans!   DISCOVER: Why Great Content Acts As Cultural Moments For Fans What 4 Steps Will Help You Create Amazing Videos Why Your Clicks Don't Equal Streams What Social Signals Actually Drive Fan Action Why Your Music Videos Need A Hook, Just Like Your Songs   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Looking to grow your Spotify listeners, streams, and followers? Paid advertising can get you on your way to success...but with so much information about social media advertising, finding the best starting point can be a challenge...   In this episode of Creative Juice, Jack and Ed are joined by IndieX Account Strategist and IndieFounder Coach Jesse Gillenwalters to about growing on Spotify and Instagram using paid traffic! Hear from Jesse about the successes we're seeing with IndieFounder students' streaming growth, learn   If you want to cut through the noise around growing on Spotify and hear from someone who is actually doing it with artists every single day, this episode will get you marketing your streaming catalog to the right fans, right away!   DISCOVER: What Artists Need To Know About Spotify Growth How To Avoid Chasing The Wrong Metrics and Goals What Makes A Winning Campaign in Instagram Reels Ads How To Grow Your Audience In A Holistic Way Why Your Best Organic Content Will Be Your Best Leverage   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

A common bond that many artists share is the struggle to get fans to engage with them beyond listenership. Many musicians build audiences but many more fail at creating experiences to retain those fans...   In this episode of Creative Juice, Jack and Ed unbox a few simple, but effective tricks to encourage your fans to engage, support, and fall in love with you and your music. Learn how to take your fans, subscribers, and customers from disengaged listeners to active advocates and surprise them with calls to action that they'll love and search for more!   If you've ever struggled to get your fans to take the elusive "next step" with you, this episode will give you a few simple strategies that you can use today to make those fans stick!   DISCOVER: Where Our Favorite Artists Miss The Mark In Their Stores Why You Need To Focus On More Than Just Sales How To Maximize Touchpoints and Interactions With Your Fans Why EVERY Action You Take Matters For Your Growth How To Build The Perfect Super Signature   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP191: How To Be A Musician and a Human on Social Media EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Shared stories are what drive real connection between people. Behind every business with a great brand is great storytelling and for artists that are on the fence about sharing their stories, it's time to face the facts: You can't build a brand for your music without storytelling!   In this episode of Creative Juice, Jack and Ed discuss the art of storytelling and how successful artists leverage storytelling beyond their songs to make an impact on their fans. Learn what big and small businesses outside of music can teach you about branding, the two objections artists have when it comes to sharing on social media, and how to stand out from the noisy online world.   If you want to build a memorable brand around your music, this episode will help you leverage the power of storytelling with simple steps and actions you can take today!   DISCOVER: What Elements Go Into A Strong Brand How To Understand The Story You Want To Tell Online What You Can Learn From Star Wars, Disney, ILM, and Other Famous Brands How To Share Without Oversharing (Every Artist's Worst Nightmare) Why You Need To Set The Branding Table For Your Fans   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP191: How To Be A Musician and a Human on Social Media EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

As 2022 comes to an epic close, it's time to start looking ahead to what the new year will bring to music marketing and the music industry as a whole!   In this episode of Creative Juice, join Jack as he runs down his predictions for 2023 on the future of independent music, AI, marketing tools, and more!   If you want to make 2023 the best year for your music career, this episode will get you fired up and inspired to set your goals and charge ahead into the new year!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! ChatAI Jasper.ai Midjourney Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

What's to come in 2023 in the music industry is anybody's guess, but we've got a few ideas and predictions...   In this episode of Creative Juice, Ed unpacks his thoughts and predictions for the new year around social media, content, creativity, and where to build your audience!   If you want to get a head start on planning out your goals for 2023, Ed's predictions will give you quite a few areas to think about!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO! Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

A lot of questions pop up in creative circles about how to launch digital products and how artists can build a revenue stream by leveraging their content. In a world with endless free content, there are no easy answers but there are strategies to follow...   In this episode of Creative Juice, Jack and Ed sit down with our special guest Damien Ritter to discuss the successful launch of filmmaker and comedian, Bigg Jah's web series "The Lesbian Homie Season 2" as a digital event and offer! Learn from Dame as he shares how we were able to effectively tap into Jah's online audience to drive loads of sales and engagement for the premiere of the series!   If you want to succeed at putting content-driven offers behind a paywall, whether for your music, podcast, videos, or other creative endeavors, this episode will help you plan and execute a successful digital launch!   DISCOVER: What Factors Go Into Successful Digital Launches How To Create YouTube Calls To Action That Drive Traffic Why "Imperfect" Tech Shouldn't Stop Your Momentum How To Educate Fans About Your Growth and Pricing Why The Team Chose Moment Over Patreon or Other Membership Options How To Build A Membership Platform That Works   RESOURCES: Learn The Buddy System Music Marketing Framework Inside IndiePRO Subscribe to Bigg Jah on YouTube Follow Dame on Instagram Keep Up With The Music Entrepreneur Club Check out Moment.co Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!  

Artists with sizeable audiences online have a few important levers that they can pull to unlock record-breaking growth in their business. Oftentimes, they just need to focus on the right things...   In this episode of Creative Juice, Jack and Ed share the processes and strategies that we utilized to help a new artist client ramp up their e-commerce growth at our agency, IndieX! Learn how we tap into a large audience for fast email list growth, create sales offers for rapid revenue generation, and how you can repeat these processes for your own music career.   If you have a large audience online and have yet to crack active monetization through e-commerce, this case study story episode from IndieX demonstrates just the tip of the iceberg of what's possible through smart digital music marketing!   DISCOVER: How To Grow An Email List for Free Why Artists Need Data Consolidation To Maximize Their Impact What Strategies We Use To Grow and Monetize An Audience Quickly How To Test Your Audience's Sales Tolerance Even If You Don't Have New Merch When To Stack Your Promotions So That You Don't Feel "Sales-y"   RESOURCES: Learn The Buddy System Music Marketing Framework Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

The music industry might "shut down" during the holidays, but you don't have to! The reality is that the holiday season is a perfect time to engage your fans in creative ways...   In this episode of Creative Juice, Jack and Ed chat about the trope that the music industry goes dark in December and why artists shouldn't follow suit! Learn about the strategies that our artists at the IndieX agency are using to engage their fans throughout the holidays from offers, and sales to giveaways and contests, so that you can do the same even if you're not releasing holiday-themed music!   Want to make the most of the holiday season and make your fans feel more connected than ever? This episode covers how you can get creative with examples that you can make your own!   DISCOVER: Why The Music Industry Shouldn't Shut Down In December   How To Structure A Giveaway for Nurturing Your Fans   What To Do If You Don't Have Holiday Music or Merch How to Rearrange Your Upsell Stack During The Holidays What Holiday Angles To Use In Your Copy   How The 502s Ran Their Holiday Livestreams   RESOURCES: Learn The Buddy System Music Marketing Framework Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Despite current music industry chatter, artists DON'T need to chase virality with each and every social media post they create. In fact, you might find your next best social media move by looking at what you've already done... In this episode of Creative Juice, Jack and Ed discuss tactics for making the most out of your videos on TikTok and Instagram and how to avoid spinning your wheels seeking your next viral moment! Learn how to repurpose your content tastefully and effectively for maximum impact and ad strategies to maximize your reach. If chasing social media clout has you feeling like you're on a content creation hamster wheel, the tactics and strategies in this episode will be the sharpest arrows in your arsenal! DISCOVER: What Artists Can Do To Stop Chasing Virality Online Why Reposting Your Content on TikTok Works How To Avoid Being "Cringey" When Sharing on Social Media Why You Should Run Ads To Extend Your Viral Posts How To Freshen Up Your Videos With A Few Simple Edits RESOURCES: Learn How To Get Fans Daily Inside IndiePRO Join Us In The Indepreneur Discord Server! Noah Kahan on TikTok The 2-Step Process To Build A Fan Base Consistently SnapTik Anees Looking to expand your team or need marketing help? Apply to work with IndieX!

Did you know that 30% of all retail sales occur between Black Friday and Christmas? This upcoming sales period is a massive opportunity for artists...don't miss it! In this episode of Creative Juice, Jack and Ed run down a list of tips and best practices for musicians that need a last minute jumpstart for a Black Friday 2022 strategy! Learn the 4 pillars of a successful Black Friday sales promotion and how to craft an offer for your fans even if you're just getting started. Scrambling to get your Black Friday strategy built out for this year? We've got you covered in this episode! DISCOVER: What 4 Pillars Make Up A Successful Sales Promotion How To Brainstorm Last Minute Merch and Offers What To Focus On If You Have Limited Products Available Why You Need To Publish Your Ads A Week In Advance What Your Rollout Timeline Should Include When To Pivot and How To Pull Off Last Minute Changes Plus: An Invite To Our Black Friday Activation Workshop RESOURCES: Catch Our Black Friday Activation Workshop And Build Your Promo ONLY In IndiePRO Join Us In The Indepreneur Discord Server! How To Build An Irresistible Offer For Your Fans In 10 Minutes Looking to expand your team or need marketing help? Apply to work with IndieX!

A major difference between most successful e-commerce companies and artists is that artists get stuck trying to find a reason to sell to their audience! You need a reason but you don't need permission... In this episode of Creative Juice, Jack and Ed discuss e-commerce strategies and how with a little bit of creativity, you'll never need to hunt for a reason to sell to your fans again! Learn how one artist built a promotion around the birthday of a car and how you can create milestones for your sales calendar and leverage bonuses in your online store! Want to make the most of your merch online? This episode will give you the confidence to build epic sales promotions all year round! DISCOVER: How John Schneider Ran a Sale Around A Famous Car Why The 502s Created Their Own Holiday (and Why Fans Love It) How To Use Your Interests To Create Sales Promos Out Of Thin Air Why You Don't Need New Merch For Every Offer What Pivots To Make When Your Ideas Don't Stick When To Effectively Bundle Products In Your Promotions RESOURCES: Learn To Make Sales All Year Round Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Despite wanting to grow their businesses, artists often face misconceptions and obstacles that build up around the process of selling to their fans. These myths can massively limit your growth... In this episode of Creative Juice, Jack and Ed play the role of mythbusters to break down the sales misconceptions and unconscious fears that musicians hold! Discover how new narratives can supercharge your merch drops, learn about creative social selling, and how to plan an intentional and organized rollout plan. Feeling uneasy about making sales offers to your fans? See what blindspots you might be missing in this episode and launch your merch with confidence! DISCOVER: Who Your Real Competition Is When Marketing To Your Fans Why Are Artists Really Afraid To Sell? How Artists Miss Out On Sales By Omission of Frequency or Channel Why You Should Send A "Last Chance" Email with Every Promotion What To Watch For From Other Brands Around The Holidays RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!