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Creative Funding Show
32 minutes | Mar 19, 2019
028 Patreon vs Kickstarter (a Crosscast with Funding the Dream)
In this episode, I do a crosscast with Richard Bliss from the Funding the Dream on Kickstarter Podcast. The episode will go out on both feeds and if you haven’t checked out his podcast, you really should. We talk about what it takes to lose your Patreon followers, how to get them back and a whole lot more. The post 028 Patreon vs Kickstarter (a Crosscast with Funding the Dream) appeared first on Creative Funding Show.
47 minutes | Feb 12, 2019
027 Crowdfunding for Creatives with Jamie Jensen
Announcement: The Creative Funding Show will be going on indefinite hiatus soon. If you have a question you want me to address in a wrap up Q&A episode feel free to leave it as a comment below. In this episode, Jamie Jenson from the Creatives Making Money Podcast interviews me about crowdfunding. You can find her version of this episode here. The post 027 Crowdfunding for Creatives with Jamie Jensen appeared first on Creative Funding Show.
19 minutes | Dec 17, 2018
026 How to Get Advanced Patreon Analytics with Graphtreon
Tom Boruta (Baruta) is a Software Engineer who created Graphtreon because he wanted to follow the progress of Patreon creators. Questions: For our listeners who did not listen to episode 4, what is Graphtreon? Why are analytics so important? What is new about the new system? Links: Graphtreon The post 026 How to Get Advanced Patreon Analytics with Graphtreon appeared first on Creative Funding Show.
35 minutes | Nov 15, 2018
025 Finding Your Courage and How to Handle Haters
Michelle Kopper has helped thousands of creatives, small business owners and entrepreneurs embrace self-promotion and selling as serving. Michelle’s combines her journey overcoming crippling stage fright, with her performance background and her ability to intuit aligned marketing language to help clients share their transformational message with full confidence. Questions: Why is fear such a challenge for so many creatives? Has fear kept you back as a creative? How did you overcome it? What advice do you have for creators when it comes to fear of criticism? Let’s talk about haters and trolls. What is a troll and how should creators handle them. Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. About Michelle: Website: www.michellekopper.com The post 025 Finding Your Courage and How to Handle Haters appeared first on Creative Funding Show.
30 minutes | Nov 8, 2018
024 How to Reduce Stress & Increase Creativity with Kim Sutton
Stress and busy work are the biggest enemies of creative people. And today we have someone on the show to help solve that. Kim Sutton is the host of the Positive Productivity podcast, runs a team of 10 people and has 5 kids. So you can say she knows a thing or two about productivity. (Twitter handle, special requirements, etc.): https://twitter.com/thekimsutton?lang=en https://www.instagram.com/thekimsutton/?hl=en https://www.linkedin.com/in/kimberlyannesutton/ https://www.facebook.com/kimberly.anne.buckley Question: Let’s talk about Working with VA’s What is a virtual assistant? What are some tasks that VA’s can take off creator’s hands. Where can creators find good VAs? Upwork Virtual Assistant Jobs on Facebook Tips for working with a VA’s Mistakes creators make when working VA’s. Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. The post 024 How to Reduce Stress & Increase Creativity with Kim Sutton appeared first on Creative Funding Show.
27 minutes | Oct 25, 2018
023 Pricing with Janene Liston
Worrying about what & how to charge customers costs – your time, energy and money. Clients hire Janene to help them build value and know what/how to charge their customers more confidently. She wants people to know that having a profit mindset in their business makes them smart, not greedy. Janene Liston is a Certified Pricing Professional, experienced in value creation and a European Public Speaking Champion. She believes we each possess the wisdom we need to thrive in life. Sometimes, we can use a little help tapping into it. This led her to “pack up” her pricing experience, step out of the corporate and into the entrepreneurial world. Questions Why is pricing products and services so hard? How can you tell if your prices are too low? Let’s talk about anchoring. How do you tell if you prices are too high? Let’s talk about multiple price points. Let’s talk about luxury pricing. Let’s talk about strategies for pricing patreon. ThePricingLady.com Facebook and Twitter accounts are @JaneneList. She is more active on LinkedIn with a larger network (linkedin.com/in/janenelistoncpp) than on Twitter (Twitter is used more for news here in Switzerland, less so for business, but I’m happy to use it as well if that suits you). Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. The post 023 Pricing with Janene Liston appeared first on Creative Funding Show.
25 minutes | Oct 11, 2018
022 Crowdfunding Psychology
In this episode we are going to talk about the psychology of both crowdfunding pages like Kickstarter and Indiegogo, and how you can apply them to your Patreon page. It is all about Social Triggers, What is a social trigger? What happens when all three work together? Black Friday. We have a word for people on whom social triggers don’t work. We call them sociopaths. Dance with people the way they are. Today we are going to talk about three social triggers: Urgency, Scarcity & Popularity Urgency Why is urgency important? The modern education system trains us to wait till the last minute to act. And don’t think you are any different. Most people won’t act without a deadline. For the majority of people, there has to be “blood in the water.” An exception to this rule? Apple. But even Apple uses urgency. And urgency doesn’t have to mean a lower price. How to create urgency: Reverse Coupon: Have a limited time low price that rises at a certain point in the future. Have some bonus they only get if the buy within a window. Michael Hyatt Have limited quantities available. Free for a certain amount of time. Courtship in Crisis/Rooms Ye Ol’ Invisible Sniper trick Scarcity Scarcity is what creates value. Demand drives value as well. Example: Brandon Sanderson’s special edition. Only 500 – 1,000 made. How to create scarcity Have limited quantities available Have a limited edition of some sort in even smaller quantities Offer signed copies First 100 people to email me their receipts get x. There are only 100 tickets to the launch party. This reward level can only have 100 backers. If everyone buys in the first week we can hit the bestseller list. Bonus Content only for the first x buyers Limited Edition book cover. Webinars that you have to attend live Amazon selling out Popularity Social Trigger: Social Proof. When you are at the amusement park, do you want to go on the ride with no line or the one packed with people? Do you want to vote for the third party candidate who lines up with your values, or the candidate who has the best chance to win? Restaurants and reservations. Amazon selling out You’ve seen this before: sticker that says “New York Times Bestselling Author” But you don’t need to be a NYT Bestseller to use this. Here are some other ideas. Show off any best seller statuses you’ve earned Feature endorsements Mention other books you’ve sold Show social proof on social media. Mention the number of books in print Mention the number of languages/countries where the book has been sold Talk about the awards your books have won. Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. The post 022 Crowdfunding Psychology appeared first on Creative Funding Show.
20 minutes | Oct 3, 2018
021 The Anatomy of a Successful Crowdfunding Page (Deep Dive)
Creating a solid sales page is the key to success. In this episode, you will discover the necessary secrets for: storytelling and the value of vulnerability and for crafting a sales page that sells. Introduction This is the meat and potatoes of your Kickstarter campaign. If you do your promotion right, people will spend hundreds of hours looking at this page. A good page not only convinces them to back the project, but also to invite their friends to back the project. Storytelling and the Value of Vulnerability You’re not crowdfunding a product, but a story. Frame the value of your potential product by telling a compelling story about WHY you are creating what you are creating and WHY it will make the world better. Make you laugh Educate you Entertain you… whatever. Be willing to be honest and vulnerable. You want your audience to RELATE to you. It’s ultimately NOT your story; it’s their story. Bring them into the story. Crafting a Crowdfunding Sales Page that $ells This is the heart of your campaign. The quality of your kickstarter page will be an amplifier on all your other efforts. Elements of a sales page: Project Image The first thing people will see on Pinterest, Facebook & Google Plus Consider paying for a logo/cover before starting your Kickstarter campaign. 99 Designs or Fiverr is cash is tight. This will pay for itself. Project Title This is the only thing people will see in a Tweet. Think about SEO Provide a Clear Benefit Category Only get to pick one so pick a child category. This should be pretty straight forward. If you are an author pick either fiction or nonfiction on Kickstarter Pick Writing on IndieGoGo Short Blurb This is the larger font text right under the video shown within Kickstarter. 135 Characters on Kickstarter 160 Characters on Indiegogo Funding Duration The benefit of short campaigns: Intensity, Faster money Less of the sagging middle. The benefit of long campaigns: More time to raise money. Time to make adjustments and make up for mistakes. Project Location Kickstarter will show people projects near them. If you don’t live in a big city select the nearest big city. Give the answer you would if you are in a conference in another state and someone asks where you are from. Page Copy Headings Headings Headings Zoomable Tell your story in images. You can change (improve) this as you go. FAQ Testimonials from others (Video). Your credibility. (Mary showed her books.) Other places on the web where you’ve discussed your topic. (Trust symbols) A gracious, thankful tone. Risks and Challenges: Spend some time thinking about this. Failing to plan is planning to fail. Common Risks & Challenges: Launching on time Going over budget Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. The post 021 The Anatomy of a Successful Crowdfunding Page (Deep Dive) appeared first on Creative Funding Show.
19 minutes | Sep 6, 2018
020 What Creators Need to Know About Email Marketing (Deep Dive)
Today we are going to talk about email. But first, I would like to say we are not going to have an episode next week. I will be at the New Media Summit all week and won’t have a chance to record an episode. Why Email is So Important for Creators Platform Independent, if YouTube or Facebook keeps you from contacting your subscribers you need a way to tell them you’ve moved to a new platform. While your fans may not see every Facebook post or YouTube notification they will get every email if you follow the advice I will give you in this episode. Email is often the primary driver of new Patrons and Backers. For my Kickstarter campaigns, it is not uncommon for 60-80% of the backers to come from email Before we talk about email, let’s talk about how to have an excellent email newsletter, but first let’s talk a bit about respect. Respect: Spam is in the eye of the beholder. Creepy / Charming (thin line in between) Permission Tip 1 Give People A Good Reason to Subscribe The initial incentive you give someone to subscriber to your email list is called a “lead magnet.” If you are a band, give a free mp3 of one of your songs. If you are an artist, give a free wallpaper. If you are an author, give a free short story. If you are a guru, give a tip sheet or a resource guide. How to Create a Lead Magnet Tip 2 Create an Onboarding Campaign The emails that automatically drip out to your subscribers is sometimes called a drip campaign. These emails are great for introducing new subscribers to you and your work. It allows you to focus on true fans in your periodic emails. We having an example of this for authors at the Novel Marketing podcast. Tip 3 Provide Consistent Value. Only send out emails that your fans want to read. New Book Announcements Concert in Your Area (MailChimp makes this easy) Fan Art for Your Book New Video on Youtube (if you don’t post often) Tip 4 Use MailChimp at First It’s Free Everyone uses it so tutorials are easy to find Integrates with everything Has decent onboarding features I am an affiliate and have used MailChimp for over five years. If you want to support this show, use my affiliate link. Once you have over 10,000 subscribers, there may be reasons to move to something more powerful like Drip or Convert Kit. Tip 5 Be Consistent Don’t Boost Your Frequency Without a Good Reason Don’t go dark for too long or you will hit spam traps. Tip 6 Experiment Split Test Your Subjects Emotional Headline Analyzer Tip 7 Measure Your Results Read your email campaign reports Poll Your Readers. Ask them what they want. www.SurveyMonkey.com. Tip 8 Keep it Short and Simple. Beautiful emails are more likely to go to gmails “Promotions” tab Beautiful emails get fewer clicks Beautiful emails sell fewer products. Beautiful emails are more work to make. Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. The post 020 What Creators Need to Know About Email Marketing (Deep Dive) appeared first on Creative Funding Show.
21 minutes | Aug 31, 2018
019 How to Break Past the Patreon Patron Plateau
Do you ever feel like you Patreon has hit a plateau in terms of backing? Patreon CEO Jack Conte shared some research Patreon had conducted in a recent Hang Time. I was there and I have some highlights for you. At the end of the episode, I have some exciting news, so stick around. About The Research They did data analysis on a bunch of Patreon campaigns that were at a plateau and then saw a big jump to see what they did. How to Break Past the Patreon Patron Plateau #1 Revamped tiers and benefits. They changed the benefits and tiers associated with their Patreon page. The system you have is perfectly designed to give you the results you are getting right now. Get rid benefits that don’t work. Add new benefits that do work. #2 A large increase in the number of locked posts. Locked posts are highly motivating to potential patrons or patrons at lower tier levels. Take advantage of the teaser text that everyone can see. Let people know what they are missing out on. #3 Limited Time Offer This creates a sense of urgency. Very powerful. Examples of what this could look like. Get featured in my next album/video/book whatever if you become a Patron by the end of the month. Limited Time Deal: Book Launch Blueprint Patrons Only Discount #4 Patron Recognition Jack said, “If you use a person’s first name in a message to them, those patrons retain better.” One of the causes of a plateau is current patrons leaving at the same rate new patrons come on board. How do you retain your patrons longer? Say “thank you.” I think it is a great policy to message everyone a personal “thank you” after they become a patron. This can also trigger very fun and helpful conversations. People want to feel seen, noticed. A simple “I see you, I notice you” can make someone’s day. This stays with them and keeps them from wanting to drop out. #5 Look at what fast-growing creators do and then copy them. In other words, stay subscribed to this show. Let me know if there is a Patreon page you want me to do a deep dive on. #6 Poll Your Fans. Get to know them and what they want. Don’t assume you know what your patrons want. When we polled our Novel Marketing listeners, we found out nearly all of them were planning to independently publish. Poll them about what annoys them. In the Novel Marketing drip sequence, one email is all about pet peeves. As people answer that email with their pet peeves, we get a better idea of what is bothering them. This helps us craft solutions for those very pain points. #7 What they didn’t see. Do to the fact that the research looked only at the patreon pages themselves, there is one thing they didn’t see I want to add to the list. Big promotions! Changes to the rewards, limited time offers, and large increases in limited posts all correlate with a big promotion. If you haven’t had a “pledge drive” in a while consider doing one to break the plateau. News Contact forms on CreativeFunding.show were not notifying me of new messages! We have a YouTube Channel! Thanks to repurpose.io (affiliate link) for helping make the videos. If you want me to review your Patreon or Kickstarter live on the show, drop me a line. Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers. The post 019 How to Break Past the Patreon Patron Plateau appeared first on Creative Funding Show.
29 minutes | Aug 23, 2018
018 How to Host Your Own Membership Site on WordPress with Ravi Jayagopal
In this episode, Ravi Jayagopal makes the case for why you should build your own membership site, rather than relying on a third-party service like Patreon. The post 018 How to Host Your Own Membership Site on WordPress with Ravi Jayagopal appeared first on Creative Funding Show.
37 minutes | Aug 17, 2018
017 Creative Funding With Info Products (Deep Dive)
In this episode, we talk about how to make money by creating informational products. I also share an example of how to do it from Novel Marketing. The post 017 Creative Funding With Info Products (Deep Dive) appeared first on Creative Funding Show.
22 minutes | Aug 11, 2018
016 How Mary DeMuth Doubled Her Patreon Backing in 4 months
Mary DeMuth shares what she did since our last Creative Funding Show interview to double her Patreon backing. The post 016 How Mary DeMuth Doubled Her Patreon Backing in 4 months appeared first on Creative Funding Show.
36 minutes | Aug 2, 2018
015 Profiting from Podcasting With Steve Olsher
Steve Olsher is famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients and presentation attendees towards achieving massive profitability while cultivating lives of purpose, conviction, and contribution. He also […] The post 015 Profiting from Podcasting With Steve Olsher appeared first on Creative Funding Show.
15 minutes | Jul 26, 2018
014 How to Email Patrons a Thank You Automatically
In this episode, we talk about how to use Zapier to send out welcome emails to Paatreon Patrons automatically. The post 014 How to Email Patrons a Thank You Automatically appeared first on Creative Funding Show.
24 minutes | Jul 19, 2018
013 How Bryan Cohen Built a Business Around His Podcast
In this episode, we talk with Bryan Cohen about how he built a successful business around his podcast and with his podcast audience. The post 013 How Bryan Cohen Built a Business Around His Podcast appeared first on Creative Funding Show.
19 minutes | Jul 12, 2018
012 How to Boost Book Revenue With Audiobooks
Audiobook sales are the fastest growing segment of publishing. If you have ever thought about writing a book, you should think about recording an audiobook. The post 012 How to Boost Book Revenue With Audiobooks appeared first on Creative Funding Show.
41 minutes | Jun 28, 2018
011 How to Avoid Newbie Patreon Mistakes with Bremner Morris
Links: Creative Funding Show’s Patreon Affiliate Link Patreon Community Forum About Bremner Bremner Morris is the Head of Patreon’s Creator Partnerships and Creator Success teams focused on helping creators develop their membership strategies. Bremner spends his days consulting with creators on their membership businesses as well as providing key insights from creators to Patreon’s leadership […] The post 011 How to Avoid Newbie Patreon Mistakes with Bremner Morris appeared first on Creative Funding Show.
37 minutes | Jun 21, 2018
010 Introduction to Patreon With Bremner Morris
Links: Creative Funding Show’s Patreon Affiliate Link About Bremner Bremner Morris is the Head of Patreon’s Creator Partnerships and Creator Success teams focused on helping creators develop their membership strategies. Bremner spends his days consulting with creators on their membership businesses as well as providing key insights from creators to Patreon’s leadership team. Before joining […] The post 010 Introduction to Patreon With Bremner Morris appeared first on Creative Funding Show.
29 minutes | Jun 14, 2018
009 Launching a Controversial Book on Indiegogo with Jacqueline Isaacs
In this episode, Jacqueline Isaacs shares her experience launching a controversial book on Indiegogo. She also talks about what it was like writing a book along with multiple co-authors. The post 009 Launching a Controversial Book on Indiegogo with Jacqueline Isaacs appeared first on Creative Funding Show.
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