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EPISODE DESCRIPTION This is a special episode for me. I've been a long-time listener of Tropical MBA. TMBA is a podcast between Dan Andrews and Ian Schoen. It's the first podcast focused on location-independent entrepreneurship. I was first on the show back in 2018 on their first ever "Consulting Corner" episode where they helped me work through some issues I was facing in my business. Fast forward to two weeks ago, I had the pleasure of being a return guest on the Tropical MBA podcast to talk about my journey over the last five years. Episode 32: Dan Andrews / Tropical MBA 427 Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew. In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube. Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left. So in this episode, you’ll learn What’s working on YouTube today Where YouTube is headed How YouTubers can monetize their channel And how to steal ideas for your own channel Full transcript and show notes Follow Jamie on Twitter / Website *** TIMESTAMPS 00:00 - Steal Like a YouTuber 01:46 - How YouTube Has Changed Since 2018 04:11 - Does the Algorithm Hurt Innovation? 07:31 - How to Steal Videos Ethically 09:50 - How to Evaluate Video Performance 11:15 - Don’t Overthink Thumbnails 14:05 - Is YouTube TOO Optimized? 14:56 - Our Lovely Sponsor Uscreen 16:23 - Entertainment YouTube VS Education YouTube 17:43 - The Truth About YouTube Podcasts 19:46 - Monetization and Your Relationship with Your Audience 23:52 - All YouTubers NEED an Email List 27:05 - Dealing With Burnout *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Dan is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward. As part of the research for this book, Dan analyzed 16,000 regrets from more than 100 countries. It’s a great book and I highly recommend it.  His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. Before he was an author, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore. You may also know Dan from of his TED talk, the puzzle of motivation which has received more than 10 million views. In this episode, you’ll learn: Why following your passion can be bad advice When to maximize vs when to satisfice Dan’s rules for writing that allow him to be so prolific as an author And why Dan doesn’t write about the same subject in all of his books Full transcript and show notes Follow Dan on Twitter / LinkedIn / Facebook / Newsletter Dan's Website *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out. Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator. In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly. Full transcript and show notes Learn more about Justin Welsh Get the Content OS Get the LinkedIn OS Follow Justin Welsh on Twitter / LinkedIn *** TIMESTAMPS 00:00 - Opening 00:13 - Catch up 00:48 - Today’s Guest 01:16 - Justin Welsh by the numbers 01:42 - Beginnings of Justin’s writing career 03:50 - Justin experiences burnout  04:10 - What we learn in this episode 05:00 - Intro 05:18 - Early on people didn’t get it 06:04 - Is LinkedIn a practical place to start writing? 07:34 - Justin’s early experience writing 08:45 - Morning routine post blows up 10:08 - Justin’s starting expectations 11:51 - Is business a game? 17:47 - Record your own podcast with Riverside 19:44 - How to make a great LinkedIn Profile 21:55 - Crafting the perfect LinkedIn headline 25:30 - The Creator Funnel 28:14 - Do platforms suppress content with links? 31:30 - How should people emulate Justin today? 34:30 - Start your own community with Circle 35:41 - Justin’s approach to social media 37:33 - Using LinkedIn to grow on Twitter 40:08 - Using awareness channels to grow 41:15 - People get weird about sales funnels 42:35 - Where are creators falling short? 46:52 - What separates the 5% from the 1%? 47:48 - When do you decide to make something a product? 51:32 - Justin’s course structure and production 54:10 - Does Justin have a team behind him? 55:10 - Justin gets very real about burnout 56:55 - Justin’s approach to networking 59:55 - Reflection *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live. And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year. And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth. So in this episode, you’ll learn: How Epic Gardening transitioned from a blog to a media company How Kevin operates more like an entrepreneur than a creator Why there may be opportunity in old industries And how to create things that other people just aren’t willing to Full transcript and show notes Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest Kevin's Website TIMESTAMPS 00:00 - The YouTube Gardening Empire 01:37 - Kevin Quits His Job to Build Epic Gardening 05:31 - Being an Entrepreneur First 10:43 - There is Massive Opportunity in Old Niches 14:14 - Evaluating Trends and Staying Ahead 18:17 - Short Form vs Long Form Content 20:20 - YouTube Shorts Audiences are Different than Longform 22:01 - Investing $30k into 1st Physical Products 25:01 - TikTok and YouTube KPIs to Look at 26:00 - Asking People For Help  26:50 - How Should a New Creator Start? 28:29 - SEO is Important for Creators 29:39 - YouTube SEO 30:51 - How to Make the Best Video in Your Niche 33:05 - Managing Video Production is Hard 35:00 - Hiring and Managing People as a Creator 40:34 - How to Evaluate Ideas and Opportunities 44:49 - Copycats Can Only Grow So Big CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months. In this episode, you’ll learn: The common patterns between these newsletter operators Some of the most effective growth tactics she’s uncovered And what’s working for HER right now Full transcript and show notes Follow Chenell on Twitter / LinkedIn Subscribe to Growth In Reverse *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table. Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1… In this episode, you’ll learn: About Justin's suite of products known as an offer ladder Tiered pricing models The coaching side of his business Full transcript and show notes Follow Justin on Newsletter / YouTube /Twitter / Instagram / Follow Justin on Instagram Justin's Website TIMESTAMPS 00:26 - Justin Moore Has a Problem 05:24 - Designing Your Value Ladder Workshop 19:38 - Designing Your Value Ladder Workshop II 30:07 - Webinars as a Top Funnel Strategy 32:27 - Tips for Scaling Coaching Services CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers. He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator. He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition. In this episode, you’ll learn: How paid acquisition works The costs you can expect How to run a successful campaign And how to calculate ROI Full transcript and show notes Follow Matt on Twitter / LinkedIn Subscribe to The Newsletter Operator *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business. When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari. In this episode, you’ll learn: How to create a perfect event The perfect event format The costs associated with an event How you can earn revenue outside of ticket sales Full transcript and show notes Follow Bari on Instagram / Facebook / YouTube Bari's Website TIMESTAMPS 00:00 - She Generated $500 MILLION in 2 YEARS 01:32 - Live Events are High Stakes 02:33 - “The Big Why” Exercise  06:54 - How Early Should I Plan for an Event? 09:40 - In-Person Event Costs and Cash Flow 14:26 - Location and Time Cost Differences 16:33 - Travel Considerations 19:58 - Budgeting for Events 22:17 - Be the Authority NOT the Expert 24:46 - The Best Event Length 27:22 - The PERFECT Event Format 31:08 - Events Need a Purpose 36:06 - You Don’t Need Guest Speakers 41:19 - Converting Your Audience for an Event 45:41 - How to Make the Perfect VIRTUAL Event 51:47 - Logistics of Virtual Events 55:13 - How to Limit Audience Distractions 57:06 - The Pressure of Working with Tony Robbins 01:01:23 - Next Steps to Take *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history." He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour. All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH. In this episode, you’ll learn: What Guy has learned from these Great Creators The similarities between high-performing artists and high-performing entrepreneurs The role luck plays in success The tradeoffs that come with having high ambition Subscribe to the Great Creators Full transcript and show notes Follow Guy on Instagram / LinkedIn /Twitter Guy's Website TIMESTAMPS 00:00 - Talent Is Wildly Overrated 01:38 - Can you Interview Celebrities as Real People? 05:21 - How Guy Gets His Guests to be Genuine 08:41 - Tom Hanks Gets Imposter Syndrome Just Like You 11:33 - Being a “Lone Genius” Is a Myth 17:54 - Taking Risks and Getting Out of Your Comfort Zone 23:20 - What Separates Successful Creators from Others 27:33 - How to Keep Getting Better at Your Craft 33:35 - Similarities Between Artists and Entrepreneurs 35:45 - Is Success Just Luck? 41:00 - The Heavy Cost of Success 44:23 - Being a Lifelong Learner *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello my friend! I have some BIG news to share with you today. This podcast has a new name! This show is no longer named Creative Elements. Moving forward, this show will be named Creator Science. Don’t worry, there’s nothing YOU need to do – it’s the same RSS feed that you’re already subscribed to. You’ll just see it pop up under the name “Creator Science” instead of Creative Elements and you’ll notice some slight differences in the new artwork. Rebrands are really hard. But I have two mantras for 2023: 1.) Simplification 2.) Ripping off the band-aid I’m on a mission to simplify my business and any time I can do that, even if it’s scary, difficult, or painful, I’m going to rip off the band-aid and make that change. So in this episode, I’m going to talk about why I’m renaming the podcast to Creator Science. Links for more: • My conversation with Arvid Kahl • My essay on rebranding my newsletter Full transcript and show notes *** CONNECT 📬 Subscribe to the newsletter 📹 Subscribe to our YouTube 🤝 Connect on LinkedIn 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries.  Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.  Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter. In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone. Subscribe to Contrarian Thinking Follow Codie Sanchez on Instagram Follow Codie Sanchez on Twitter Follow Codie Sanchez on TikTok Full transcript and show notes *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Sean Cannell is the founder of Think Media and the author of YouTube Secrets. Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times. Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing.  In this episode you’ll learn: What types of videos are doing well on YouTube today What metrics you should be paying attention to Sean’s Perfect Video recipe The video opportunity on social media INCLUDING Twitter Full transcript and show notes Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website Think Media YouTube The Think Media Podcast / YouTube YouTube Secrets Book TIMESTAMPS 00:00 - Is it too Late to Start on YouTube? 01:24 - What Video Length Performs Best? 05:01 - How Growing on YouTube Has Changed Recently 10:10 - The Ground Floor Opportunity for Creators 16:05 - Browse Traffic Vs Search Traffic 19:49 - Researching for Video Ideas 24:22 - How the Suggested Algorithm Works 31:22 - Sean’s Recipe for PERFECT Videos 39:08 - Video Opportunities on Twitter 45:06 - Facebook and Instagram Reels *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years. Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home. Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook! In this episode, you’ll learn: How to be patient with what you’re creating Why Maurizio responds to every email he receives How he makes money from a baking blog And what he’d do differently to better prepare for his website’s sudden traffic Full transcript and show notes Follow Maurizio on Instagram / Youtube / Pinterest The Perfect Loaf Website / Newsletter / Book TIMESTAMPS 00:00 - Overnight Success Doesn’t Happen Overnight 01:56 - Maurizio’s Slow Beginnings 06:14 - Posting to Nobody for 5 Years 12:11 - Branching Out Into Instagram and YouTube 15:12 - People Start Paying Attention to Maurizio 17:37 - How Maurizio Thinks About SEO 18:46 - Going ALL IN on Content 20:29 - Blowing Up During the Pandemic 24:16 - How to Prepare for Growth 27:39 - Maurizio’s Business Model 31:17 - Chat Vs Forum Based Community Tools 34:24 - The Insane Process of Publishing a Book 40:52 - Preparing for a Book Release 43:50 - Does Email or Instagram Sell Better? 45:09 - What’s Next for Maurizio? *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE DESCRIPTION Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer. Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years. We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey. This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him. So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like. We talk about positioning, pricing, marketing, and more. Full transcript and show notes Follow Brennan on Twitter Brennan's Newsletter / RightMessage / Palladio *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom. In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday. Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020. In this episode, you’ll learn: How Chris thinks about the role of HYPE and clickbait Why Chris worries more about being a “vibe architect” than over-preparing for his interviews The highest leverage activity he spends his time on to grow his show How he thinks about the role of video in podcasting Full transcript and show notes Follow Chris on Instagram / Twitter / YouTube Chris's Website / Podcast TIMESTAMPS 00:00 - How Did Chris Williamson Blow Up? 01:33 - Modern Wisdom Podcast Beginnings 04:52 - How Chris Avoids Burnout 08:16 - How Club Promoting Helps Creators 10:18 - Role of Hype and Clickbait in Content 16:16 - Logistics of In Person Episodes 18:10 - In Person VS Remote Interviews 21:46 - Logistics of Posting 3 Episodes Per Week 23:19 - What Does Good Preparation Look Like? 27:24 - How to Build Rapport With Someone Intimidating 31:17 - Chris’s Joe Rogan Experience 35:35 - Working Solo VS With a Partner 38:22 - Why 3 Episodes Per Week? 41:07 - How To Drive New Audio Listeners 42:56 - Where Podcasters Should Focus Their Efforts 47:58 - 6 Tips For Remote Interview Podcasts 52:06 - Clips VS Shorts *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I have a really actionable, audio-only episode of the podcast for you. For the past several months I've been experimenting with my own growth strategy on LinkedIn and have been paying attention to the current research. As a result, I've doubled my following over the last several months! In this episode, I share how I'm incorporating that research (combined with my own observations) into my current LinkedIn approach. So, in this episode you'll learn: • Current LinkedIn algorithm research • Best time of the day to publish • Current LinkedIn best practices • What to AVOID doing (that decreases engagement) • How I turn tweets or threads into content on LinkedIn Links mentioned: • Full Algorithm Research Study by Richard van der Blom • Follow Richard van der Blom on LinkedIn • Building LinkedIn newsletter by Tomer Cohen • Follow Cayman Rojas on LinkedIn • Connect with me on LinkedIn Tools mentioned: • Tweetpik • Taplio (free alternative) • png2pdf.com Full transcript and show notes *** CONNECT 📬 Subscribe to the newsletter 📹 Subscribe to our YouTube 🤝 Connect on LinkedIn 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions. Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn. In this episode, you’ll learn: How Kevin approaches different social media platforms How he works with brands as a one-man studio How he developed an on-camera presence Why CONTEXT determines whether or not your content may go viral Full transcript and show notes Follow Kevin on Instagram / Twitter / Facebook / TikTok / YouTube Kevin's Website TIMESTAMPS 00:00 - Going Viral Isn’t Luck 01:43 - Importance of Patience 06:31 - Stop Motion Films Take A LONG Time 08:57 - Transitioning To Social Media Full Time 11:15 - LinkedIn Is Underrated For Creators 13:16 - How Kevin’s Strategy Evolved Over The Years 17:17 - How Kevin Works With Brands 19:06 - Being A One Man Studio By Design 22:56 - Managing Capacity As A Creator 26:00 - Balancing Commercial Vs Personal Work 28:51 - How To Approach Different Social Media Platforms 30:15 - You Can’t Do The Same Content Forever 32:56 - Developing On Camera Presence 34:31 - Lessons From Working On Feature Films 36:30 - You Don’t Have To Build A Community To Be Successful 37:58 - Kevin’s Stop Motion Course 39:42 - Masterclass On Shareable Content 45:26 - What Is Kevin Struggling With? *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this video on YouTube *** EPISODE DESCRIPTION I’m excited to share with you an episode of a new podcast that I’m really excited about – it’s called Creator Debates with Justin Moore. You may or may not know that Justin and I are pretty good friends – his business is called Creator Wizard and he helps creators find & negotiate your dream sponsorships so that you stop leaving $ on the table. And he’s really, really good at that. Justin was my guest on Episode #112 of this podcast which was our first-ever VIDEO episode of this show on YouTube. He was gracious enough to be my guinea pig and I returned the favor with his new video show, Creator Debates. Creator Debates features stupid arguments to help creators make smart decisions. In this episode you’re about to hear, I debate with Joe Casabona on whether podcasters should be focused on leveraging video or not. And as someone who recently made the switch from audio only to video, I’m arguing FOR video. These guys are good friends, both members of The Lab, and this episode is a lot of fun. So, I’m sharing this episode in full with you today here on the feed. If you enjoy it, subscribe to Creator Debates in your podcast player OR, if you’d rather watch in video, the link is in the show notes. Subscribe to Creator Debates in audio / video Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH ▶️ Watch this video on YouTube *** EPISODE DESCRIPTION We released our first-ever solo video on the channel yesterday. And, so far, it's the most successful video on the channel yet. The video is called, “How I Made $300K in 2022 Without A Big Audience” and I break down the seven major revenue streams in my business. You can watch here it right now. This is a big moment for the channel not just because it's the FIRST solo video on the channel, but because we actually plan to do a lot of solo videos on the channel this year. YouTube is a big area of focus for me this year, despite currently being my smallest channel. So in this episode, I want to talk a little bit about our YouTube strategy and why I’m putting so much emphasis on it this year. Not only that, but I’ll share a little behind-the-scenes of making THIS video, what we learned, and how we’re approaching future videos as well. Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices