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If you can improve your pricing page, you can make more sales. It’s that simple. In other places, I’ve explained some powerful tips that will make your pricing page absolutely irresistible. Here, I want to compile some of the industry’s best tips for optimizing your pricing page. Most of my experience with pricing pages is in the SaaS industry. Although most of the tips below deal with SaaS products, you can apply the information to other ecommerce sites as well. Full story

Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care). Full Story Get your Free Trial of Crazy Egg Heat Mapping Software by going to http://podcast.crazyegg.com

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Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not all headlines are the same. The type of headline you use on a landing page isn’t the same as you would use for a blog article. The type of headline that will create engagement with your content is not the same that will close a sale. There are a wide variety of headline “rules” out there, but which ones apply to landing page headlines vs. headlines seeking social shares? Do you know the difference? Can you think of a good rule for blog headlines that would be TERRIBLE on a landing page? If not, you’ll want to listen to this.

The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings.   Full story 30 Day Free Trial

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So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and your sales funnel will be live — effortlessly reeling in new customers, lowering your bounce rates and sending sales through the roof. Right? Full Story

When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject. But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary. If you’re looking to wring every drop of conversion goodness from your campaigns, take a look at these five little-known, but highly effective tools to help you get the job done right! Full Story

Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user, you may be waiting with bated breath to for the release of Windows 10 on July 29   Full Story Get your 30 FREE Trial of Crazy Egg Heat Mapping Software

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz. Despite being hideous to any designer, there are some incredibly popular and/or high-converting ugly websites out there. So before you go spend 50% of your budget on a new updated website design, let me show you why ugly designs are often best from a user’s perspective.   FULL STORY

There’s an old adage that a woman decides whether or not she’s interested in a man 30 seconds after meeting him. A study in 2010 actually suggests that this figure is closer to 3 minutes. Full story

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way we behave in society, and we can use them to identify and predict human behavior. Today we are going to talk specifically about how these 6 principles of persuasion can be applied for the purpose of increasing your business’ online conversions.

1. How To [Accomplish Something] In [Short Amount of Time] 2.  How To [Receive Benefit] Without [Undesired Expenditure] 3. Combine #1 & #2: How To [Accomplish/Benefit] In [Short Time Period] Without [Expenditure] 4. The Unbelievably Easy Way To [Accomplish Something] 5. The Guaranteed Method For Avoiding [Common Mistake] 6. 10 Things [Something Interesting] Says About You 7. 10 Little-Known Ways To [Accomplish Something] 8.  How To [Accomplish Something] Like [Famous Example] 9. The Scientifically Proven Formula For [Accomplishing Something] 10. Is [Something Most People Do] Causing [Something Bad]?

Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions. The “winner” that you pick might end up being the long-term loser if you’re not careful. Equally as bad, if the lessons you take from that test are incorrect, you will multiply your losses as you implement tactics based on those bad conclusions elsewhere in your business. If you’ve never taken an introductory statistics course, don’t worry — I have you covered. We’ll also go over the ways statistics in your split tests can be deceiving. FULL STORY FREE TRIAL

E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend further threatens the very existence of online businesses. But here’s the good news: Shopping cart abandonment can still be viewed as an opportunity to be harnessed. And with behavioral targeting and dynamic pricing, you can recover many of those lost sales.

Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the business, rather than the customer. When choosing between which word to use, we pick the one we think will sell more, rather than the one that sounds more natural to the customer.