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Courageous Content with Janet Murray
13 minutes | Jun 17, 2021
Stop being boring on LinkedIn!
Are you struggling to get engagement on your LinkedIn content? Would you like to learn ONE simple change you can make today to increase engagement - and generate leads and sales from your LinkedIn content? That’s exactly what you’ll find out in this solo podcast with me, Janet Murray.Key moments[2:11] The reason you’re not getting engagement on your LinkedIn content[2:54] ONE simple change you can make today to increase engagement on LinkedIn[7:13] Why you need to stop sharing external links on LinkedIn[7:29] How the algorithm works on LinkedIn (and what that means for your content) [8:04] What happened when presenter coach Kate Cocker implemented this change on LinkedInKey linksKate Cocker’s LinkedIn Janet Murray’s website.Janet Murray on InstagramJanet Murray on FacebookJanet Murray on TikTokJanet Murray on TwitterJanet Murray on LinkedInJanet Murray’s Audience Growth Quiz
32 minutes | Jun 14, 2021
How TikTok blew up my business (and helped me find my niche)
When the UK went into Lockdown, wedding pianist Nicole Reynolds had to look for alternative ways to generate income for her business.So she turned to TikTok - a social media app she’d previously dismissed as being for teenagers dancing and lip syncing.In this interview, you’ll find out how Nicole grew her TikTok following to more than 70k in just six months. And how it’s helped her find new sources of income - along with a new (and unexpected) niche. Key moments[2:38] How the TikTok algorithm works [3:34] Why wedding pianist Nicole started using TikTok [4:10] How Nicole found content ideas for TikTok in the early days[7:54] Nicole’s ‘breakthrough’ TikTok video that’s had 240k views [12:04] Where many businesses go wrong with niche [15:35] How Nicole generates income from TikTok[17:50] Nicole’s advice for business owners getting started on TikTok[21:00] How long it takes Nicole to plan and create a TikTok video[22:16] Hashtag strategy for TIkTok [23:00] How to tackle TIkTok tech overwhelm [24:06] Nicole’s experience of haters/trolls - and how she deals with it [29.27] Some tough love from me about this podcast episode Useful linksNicole on TikTokNicole on InstagramNicole on Facebook Janet Murray’s websiteJanet Murray on Instagram Janet Murray on Facebook Janet Murray on TikTok Janet Murray on TwitterJanet Murray on LinkedInJanet Murray’s Audience Growth Quiz
8 minutes | Jun 10, 2021
4 content excuses that could be hurting your business
We need to talk about excuses. Namely the excuses you might be making not to create content in your business.Or the excuses you might be making about why the content you ARE creating isn’t generating leads and sales for your business. What I say in this solo podcast episode might sting a bit. But I promise it’s shared with the very best intentions. Key moments[1:20] Surprising reasons you might be struggling to create content [2:00] Why you can’t blame being ‘bad at tech’ for your content problems[3:38] A common reasons mums struggle to find time for content[5:20] Debunking the ‘algorithm’ myth Useful linksHow to find time for social media with Frances Barrett (podcast) Janet Murray’s website.Janet Murray on InstagramJanet Murray on FacebookJanet Murray on TikTokJanet Murray on TwitterJanet Murray on LinkedInJanet Murray’s Audience Growth Quiz
29 minutes | Jun 7, 2021
Help! I'm struggling to find time for social media for my business
When you run your own business, finding time for social media can be tough.But what if you sell social media management as a service? You can’t really say you’re ‘too busy’ creating content for other people to post on your own accounts. Because surely that’s like trying to sell personal training when you don’t even work out. So how DO you find the time to create your own social media content?In this live coaching interview I help social media manager Frances Barrett uncover the surprising reason she’s struggling to find time for her own content.She also shares her feelings about being paid to do something for other people she’s finding it hard to do herself. Key moments[2:05] How Frances ‘sells’ social media management to her clients [2:55] What Frances says to people who say they can’t afford social media management[4:05] Why Frances believes she’s struggling to publish her own social media content[5:39] Why it’s important for content specialists to find time to create their own content [7:19] Why I don’t think Frances has a problem with time management (and what’s really going on) [10:08] What small business owners are looking for when they hire a social media manager (and what they don’t really care about) [11:34] Why great testimonials can free up time in your business (and help you make more sales)[16:26] Why pricing can be the key to freeing up time in your business [21:44] How undervaluing the audience you’ve built can leave you feeling ‘time poor’[24:38] Why knowing your hourly rate is crucial to freeing up time for content [25:36] Why you should focus on your own marketing - before you do any client work [26:05] Janet summarises what she feels Frances needs to do to find time to create her own contentUseful linksFrances Barrett website (Jelly Bean Social)Frances Barrett’s socials: Instagram, Facebook & LinkedIn Janet Murray’s websiteJanet Murray’s Audience Growth QuizJanet Murray on Instagram Janet Murray on Facebook Janet Murray on TikTok Janet Murray on TwitterJanet Murray on LinkedIn
31 minutes | May 31, 2021
Could deleting followers help you grow on Instagram?
Imagine spending years building your following on Instagram.You get to 8k and then realise the audience you’ve built is completely wrong for your business.What do you do? If you remove the followers that aren’t a good fit, your engagement will improve.But if you don’t have many social media followers, people may take you less seriously. That’s exactly what happened to live video coach Janine Cummings. In this interview, you’ll find out what Janine decided to do - and the impact it’s had on her business.Key moments[3:38] Why follower numbers aren’t as important as you think (and what IS important)[6:06] Janine’s fears about removing her Instagram followers[8:09] What made Janine suspect she’d build the ‘wrong’ audience on Instagram[9:46] How social media algorithms work (a quick explainer from me)[14:32] Why viral content can be ‘bad’ for your business[16:12] Does having fewer followers mean people take you less seriously? [20:10] How to remove ‘dead’ followers from your Instagram account (and how long it takes)[23:14] The maximum numbers of followers you can remove from Instagram each day[24:13] Can removing followers improve engagement on small accounts?[26:33] How the people you follow and interact with can influence your social media engagement [31:16] A friendly warning from me about the content of this podcast episode Useful linksJanine Cummings websiteJanine on Instagram Janet Murray’s website.Janet Murray on Instagram Janet Murray on Facebook Janet Murray on TikTok Janet Murray on TwitterJanet Murray on LinkedInJanet Murray’s Audience Growth Quiz
9 minutes | May 31, 2021
What's the right time to post on social media?
Can posting at the ‘right’ time help you grow on social media? If so, how do you find the best time(s) for you? And what are the best apps/tools to help you find the right posting times? That’s exactly what you’ll find out in this solo podcast episode with me, Janet Murray. [1:00] What social media influencer Jera Bean says about posting times[2:30] The trouble with Googling for advice on posting times[3:10] What social media is really about (and what this means for posting times)[3:51] The surprisingly easy strategy to find the best posting times for your business[4:00] My best social media posting times (and how I found out what they were)[5:34] A hack you can use to find the best Instagram posting times[6:10 ] What your Facebook analytics can tell you about best posting times [6:51] A common mistake business owners make with LinkedIn posting times[8:00] Three key things that will help increase your social media engagement Useful linksJera Bean on Tiktok and Instagram Janet Murray’s website.Janet Murray on Instagram Janet Murray on Facebook Janet Murray on TikTok Janet Murray on TwitterJanet Murray on LinkedIn
44 minutes | May 31, 2021
How do I get to 10k followers on Instagram?
Anna Parker-Naples helps business owners launch podcasts and get booked as a guest on other peoples’ shows. She is also the host of her own podcast Entrepreneurs Get Visible.But despite having built a large and engaged audience on a number of content platforms, she is struggling to grow her audience on Instagram.In this live coaching interview, I help Anna identify why her Instagram account isn’t growing and what she needs to do to achieve her target of 10k Instagram followers. We also dig into Anna’s feelings about not being able to grow her following as quickly as she’d like to on the platform.Key moments [4:00] How Anna feels about her struggle with Instagram - given the fact she’s built a large audience on other content platforms[7:45] How the social media algorithm works - and what kind of content you need to post to attract your ideal customers/clients (a quick explainer from me)[15:03] Why the ‘Top 9’ posts on your Instagram grid (i.e. the ones that appear on the top) are super important when it comes to attracting new followers[15:35] Anna answers a tough question: ‘would your ideal clients follow you based on your ‘Top 9’ posts?[23:19] Janet explains how having content pillars can help you grow your audience on Instagram (and what they are) [24:00] Anna and Janet discuss how Instagram Reels could help Anna grow her following - fast [30:00] Dilemma: Anna wonders how she can balance the kind of content she wants to publish with what her audience wants/needs[32:00] Janet explains that Instagram growth only happen when you meet your ideal followers’ needs (both practical and emotional)[36:53] Anna asks whether adding ‘covers’ to her Instagram Reels is helping or hindering her growth[40:00] Janet talks about importance of testing content to see what ‘lands’ with your audience [42:00] Janet summarises what she feels Anna needs to do to grow her account to 10kUseful linksAnna Parker - Naples website Anna Parker -Naples socials: Facebook Instagram Anna’s podcastAnna’s book Get Visible`Janet Murray’s websiteJanet Murray’s Audience Growth QuizJanet Murray on Instagram Janet Murray on Facebook Janet Murray on TikTok Janet Murray on TwitterJanet Murray on LinkedIn
14 minutes | May 31, 2021
Do free Facebook groups still work for small businesses in 2021?
Is it still possible to generate leads and sales for your business from a Facebook group in 2021? How do you wake up the members of a ‘dying’ Facebook group (and is it even worth it?). That’s exactly what you’ll find out in this solo podcast episode with me, Janet Murray. [1:59] Why you need to understand the problem your group solves for its members [2:50] Four examples of successful free Facebook groups [6:17] Why keeping your Facebook group small can be better for sales [7:50] Common reasons people struggle to sell in their free Facebook groups [9:15] How to create a content strategy for your free group (and why you need one)[11:34] Why you need to sell early and often in your Facebook group[13:10] How to decide whether to close a free Facebook group that isn’t working Useful linksADHD for Smart Ass Women (Facebook group)The Social Media Geek Out (Facebook group)Lonely Goat Running Group (Facebook group)Erin Condren Fans (Facebook group)Janet Murray’s website.Janet Murray on Instagram Janet Murray on Facebook Janet Murray on TikTok Janet Murray on TwitterJanet Murray on LinkedInJanet Murray’s Audience Growth Quiz
3 minutes | May 28, 2021
What's the Courageous Content podcast about? (2 minute trailer)
Find out what to expect from the Courageous Content Podcast in this two minute trailer. HINT: if you want to reduce content overwhelm and worry less about what other people think about what you're up to on social media...you need to listen.
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