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CoupleCo: Working With Your Spouse For Fun & Profit
22 minutes | 6 days ago
CoupleCo Uncorked X: Word Of Mouth Gone Wrong
In a time when so-called word-of-mouth advertising is more powerful than ever, one must consider always entertaining the enthusiastic fan. Dismissing the fan can be dismissing a vast number of sales. And when you’re a CoupleCo working together, you have the opportunity to help steer the other who might be behaving badly. But you also have to be careful that you don’t go down a rabbit hole together…
16 minutes | 13 days ago
CoupleCo Uncorked IX: The Working Vacation
Get out! Get immersed! Get into green! This is the working-vacation edition of CoupleCo Uncorked in which we discuss semi-wild places, birdlife galore, and why it’s important to change your mind by changing your place—even if right near home and only for a little while. And as a bonus: the crazy wild birdsong that is part of the daily routine here along the Mississippi Gulf Coast…
25 minutes | 20 days ago
CoupleCo Uncorked IIX: The One With Beer And Lawnmowers
So, so many questions that defy sensible answers. Like, what can a CoupleCo learn from a) New Orleans, b) one of the legends of Madison Avenue, and c) working your hobbies instead of your business? That doesn’t actually sound like a recipe for success, does it? Well, it might surprise you. And frankly, this is an episode full of surprises and very little keen insight. Or so it seems. You’ll probably hate it. Or will you? Well, here’s something you can do: sit back, crack a beer, and revel in the first ever CoupleCo Uncorked Saturday Afternoon Beercast…
11 minutes | a month ago
CoupleCo Uncorked XVII: Post-Tequila-Fueled Bitch Fest
What have we learned after last week’s stress-fest? It pays to be in business with someone to whom you can vent and then strategize. Also, Honey invents a category of noises, we talk about hand puppets, and the added CoupleCo bonus of having your own food taster. In other words, about 10 minutes of insight and nonsense.
14 minutes | a month ago
CoupleCo Uncorked XVI: Tequila-Fueled Bitch Fest
This is just one of those things. You do everything in a business deal in good faith, and someone tries to work an angle when they don’t have to. And it’s going to cost money. But isn’t handling all this together just part of being a coupleco? In fact, being a coupleco is about being gung ho. We have a story about couple so gung ho, not even an emergency C-section would stand in the way of their interview. (Of course, we decided another time would be better.) But in the end, it’s all about one important question…
33 minutes | a month ago
A Bigger, Better Fish Story: Sena & Rich Wheeler of Sena Seafood, Part 2
We’re back with Sena and Rich Wheeler, the couple who’s crushing it in the seafood business by not only catching the famed Copper River Salmon, but by selling it direct to consumers like you and me. In this episode, they talk about the demands of this job they choose to do, there’s the challenges of being apart during COVID, and the story about giving an iPad the old heave ho and splash! And by the way, all their young kids are in the business and workin’ it…
34 minutes | 2 months ago
A Bigger, Better Fish Story: Sena & Rich Wheeler of Sena Seafood
Here’s a couple who turned the business model of their profession upside down to have more leverage, a better life, and bigger money. Sena and Rich Wheeler were just a run-of-the-mill professional fishing family until Sena had a brainstorm. They came up with a business model on a car ride, a smart lawyer said she should be the CEO, and the rest is history. Sena Sea Seafood sells fish direct to consumer—and the prize in their lineup is the famed Copper River Salmon that Rich fishes in Alaska. (We had some. It was incredible.) These two are crushing it despite COVID, which presented some serious challenges. And oh, by the way, they have some challenges in this relationship that are a little unusual…
36 minutes | 2 months ago
CoupleCo Uncorked XV: Fed Up, Down & Sideways
Insanity abounds: customers losing their minds; how handling that is the measure of your business; how garnishing a martini with a cherry pepper becomes a cherry bomb; the hazards of hiring a coder in Romania; a surprise drop-in guest; and the interiors of recreational vehicles if you want to live the the life in Nomadland. These are the uncharted waters of this edition of Uncorked, which all begins with being fed up. And not necessarily for fun and profit. But hey, it’s all what you make it…
27 minutes | 2 months ago
CoupleCo Uncorked XIV: Beware Fear Of Failure
This starts with sourdough and a casual fuming about fatigue, and unravels into a surprising debate about why fear begets failure. And it all happens because of one simple sentence about one of the easiest things on the planet: making a sourdough starter. Someone says, “Scared, but inspired.” We talk about being creative, being afraid of not measuring up, winning huge awards, struggling through the night with billboard ideas, and how a great idea is often the result of pushing the execution the extra 10%. And surprise: no alcohol!
21 minutes | 2 months ago
CoupleCo Uncorked XIII: Ignorance, Meet Arrogance!
Simple fact: Most businesses fail. And if you pursue your startup the way we pursued our first business, it’s no surprise. So today’s message or mirth is minimalist and pithy: Don’t suffer the blind ignorance of uninformed arrogance. Learn what you think you know. Do the due diligence. And understand what the market expects. Are you suffering from the blindness of “How hard could it be?” Are you mistaking your friends for a focus group? Do you believe the research predicts success? You need this. Bonuses include drinking a 21-year old beer and (yes) arguing!
24 minutes | 3 months ago
CoupleCo Uncorked XII: Overwhelmed? Try The F-Word!
We are overwhelmed. How about you? In this episode, we share three practical tips for overcoming overwhelm. They all involve varying degrees of The F-Word: Focus! Yes, that might sound simple. And it is—if you understand what it really means and how to do it. We also talk about working as screenwriters, creative visualization in both Olympic sports and office tasks, and the boneheadedly simple solution to accomplishing one big-ass task. And we barely fight!
20 minutes | 3 months ago
CoupleCo Uncorked XI: Do The Work Or Die
Is there a silver bullet for your business and/or your relationship? As Valentine’s Day passes by yet again, we face the challenges of how to make it all work. Here’s a hint: there’s no such thing as a tool that does the work for you. But people keep seeking them out. But, whether we’re talking about couples or commerce, the only way to make it work is to do the work. Buying tools is great, but tools don’t do the work for you. So, where do pizza and extramarital affairs fit in all this?
23 minutes | 3 months ago
CoupleCo Uncorked X: Stressed? Anxious? Reset!
You have a reset button on your relationship, and you may not even know it. This is the episode where we bare all in sharing three simple tips to making bad times better. In an effort to avoid the impression that this show should be called the Argument Hour, we get down to the easy-out of interpersonal weirdness with regrouping, relating and resetting. In the process, we tell stories about mayhem with furniture assembly and not dying while at sea on small boats. Come for the tips, stay for the fun!
30 minutes | 3 months ago
CoupleCo Uncorked IX: Advertising Lies Your Mother Told You
It all begins a grand advertising lie that “Nobody reads long copy,” and snowballs into getting all geeky on legendary marketing, and approaching copywriting and Tootsie Pops with a Zen koan. (Really? How did this happen? Insanity!) Bonus material includes: Volkswagen “Lemon,” a Rolls Royce at 80 miles an hour, and the “No blather!” directive. Come for the answer to the question: “How long should my ad copy be,” and stay for the ridiculousness. Alcohol was involved.
24 minutes | 3 months ago
CoupleCo Uncorked VIII: Do Not Shave The Cat
Do not shave the cat. It is a metaphor. No, it’s not dirty. It’s a mistake we’ve made ourselves, and it costs a lot of money. We’ve wasted the money, and it’s possible you have as well. It’s a metaphor about hiring someone who’s a specialist to do the specialized tasks you’re not good at. But…what does this have to do with shaving a cat? Honey and Blaine have a story that involves shaving a cat. There was no blood as far as you know. Join us for another tale from living the dream, and stick around for some valuable free stuff…
26 minutes | 4 months ago
Coupleco Uncorked VII: How To Undo Your Passion Marketing Mistake
Yes, we are going to be insulting your marketing. Sorry in advance. This is an episode based on one of the worst marketing copy transgressions of our time: “Passion.” It’s a word that doesn’t belong anywhere near your copy. And this is something about which we are impassioned. (See what we did there?) We talk about how the word passion is used, and what is much, much stronger than that. Yes, it takes a little original thinking. But in the end, it’s totally worth it. Plus, MORE VALUABLE FREE STUFF!
31 minutes | 4 months ago
CoupleCo Uncorked 6: Insurrection Survival Edition
Is insurrection making it hard to accomplish anything in your business? We get it. It’s difficult to run a business and make things happen when it seems like the capitol is burning. But times of high weirdness and constitutional crisis are understandably distracting. In this episode of CoupleCo Uncorked, we pretend to drink a fine wine from Napa while we offer Three Big Tips For Mentally Surviving The Latest Crisis—and two bonus tips we never considered. Oh, and we laugh.
23 minutes | 4 months ago
CoupleCo Uncorked V: Being Us Is A Huge Mistake
Is it the skiing or the day drinking? People say they want to be us—which is a really bad idea. They see outward manifestations of some ideal, and want to jump right on our bandwagon. We’ve also heard other couplepreneurs say the same thing: people want to be them. Whether it’s having a business with a spouse, living in an RV, doing a podcast, living at a ski resort, day drinking, doing creative work together, no matter what it is: it’s not just about the fun stuff. See a photo of us skiing at 10am? You don’t see us working at 10pm. Instead of aspiring to someone else’s apparent lifestyle, aspire to your own. And here are Three Simple Things that go into being able to do what we do, which is this: living it on our own terms and the money be damned.
38 minutes | 4 months ago
CoupleCo Uncorked IV: Tips For A Profitable Year
Yet again, we have been fighting with each other, so we’re uncorking a bottle of wine, and giving stuff away. This Uncorked edition offers valuable tips based on real-life examples. And there’s a FREE gift to kick up your marketing (and it’s worth 200 bucks--FREE). Yes, we’ve just been giving away the farm and it seems to keep happening. We discuss a common mistake small businesses make with their brand, what to do about it, and how to think about it in 2021. We talk about successful small brands you’ve never heard of, why their brands help them crush it, and the one simple ingredient that you can use, too.
25 minutes | 5 months ago
CoupleCo Uncorked III: Don't Get Mad, Get Wine & Gifts!
This Christmas, CoupleCo has two gifts for you—one is an insanely simple piece of advice, and the other is worth 200 bucks. And yes, it’s a gift. Free. No strings, just a bow. This is CoupleCo Uncorked #3, the Christmas Eve Edition. We uncork a bottle of modest Italian wine, talk about the overcommitment problem some entrepreneurs face, use examples from clients of our own, and offer up what has been a very popular DIY course amongst our entrepreneur friends and clients. (Hint: it’s exactly what we do for our big-money clients in an easy-to-digest do-it-yourself package. And did we mention it’s free?) And yes, a few laughs and a ridiculous new business model.
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