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ITS BEEN a year since we published our homage to the addictively sweet and garishly bright Easter Peeps . Some might the episode the grocery world's answer to David Sedaris' Santaland Dairies. We just call it GROCERY HELL. The Easter with no Peeps.  Twenty-five years ago phones were connected to the wall, gasoline cost an average of a $1.23 a gallon and in San Francisco a small grocery chain had no peeps at Easter because its distributor was no good. Matt Levine recalls his time working as a sales representative for this incompetent distributor in this funny tale of grocery hell, featuring George the nasty manager and lots of candy too. The names have been changed. The candies have not. --- Support this podcast: https://anchor.fm/matt-levine0/support

Twenty-five years ago phones were connected to the wall, gasoline cost an average of a $1.23 a gallon and in San Francisco a small grocery chain had no peeps at Easter because its distributor was no good. Matt Levine recalls his time working as a sales representative for this incompetent distributor in this funny tale of grocery hell, featuring George the nasty manager and lots of candy too. The names have been changed. The candies have not. --- Support this podcast: https://anchor.fm/matt-levine0/support

Bottled water sold today is a new phenomena, not much older than quarter Tom Brady. Back in the 19th century there were lots and lots of bottled water companies in America. But the advent of municipal waters system in the early 20th century meant nearly of all these early brands disappeared. When Evian arrived in America back in 1978 experts wondered if people would buy bottled water in a country with clean tap water Evian huge success proved that they would. And after that it was off to the races as more and more and more companies started selling bottled water, which was mostly tap water to go.  That is until 2000 when Vitamin Water hit the market and despite being loaded with sugar and no real vitamin nutrition was a huge success and unleashed a never ending stream of so-called enhanced or functional waters. Despite the high price and the fact that common sense suggest these products don't make much sense America has embraced  as much as Beyonce or Taylor Swift.   And more bottled water meant and means more and more plastic bottles too. Only 12% ever get recycled.  Listen up and while we won't quench your thirst buds we're certain to make you think about good old H20 in a brand new way.  --- Support this podcast: https://anchor.fm/matt-levine0/support

In this episode we'll talk about John Harvey Kellogg and bacon, oat bran and coconut water as well as ask whether the Paleo diet makes sense. Spoiler alert- logic never matters when it comes to diet and food trends.   We'll examine a variety of food trends, how the grow and how they die, as well as the people pulling the levers behind the curtain manufacturing our desires and conventional wisdom too.  This episode is funny, informative and hopefully practical. Our hope is that when you're done listening you'll be far less flummoxed navigating  fast and furious food trends while shopping for groceries and deciding what to eat. --- Support this podcast: https://anchor.fm/matt-levine0/support

In case you wonder why some people think eating spaghetti and garlic bread is as bad for you as pouring whiskey on your wheaties don't miss this episode. Actually, even if you pour whiskey on your wheaties or use it as pasta sauce, you should listen too.  As the title implies were going to take a look at keto and other high protein  diets, But not to praise or debunk them. But as a starting point to look at something nearly everybody seems to forget. That food trends come and food trends go. In this episode - Part 1, we’ll take at look how two cardiologists named Atkins and Ornish that illuminate why there isnt only ONE right way to eat, discuss why eliminating foods from your diet can can be profound and talk about the pleasure penalty. No the pleasure penalty has nothing to do with your ex or even your current lover. We'll get into it. And also dive into the dark and murky psychological muck to look at why people choose certain ways of eating. In Part 2, Episode 29 coming mid-week, we'll turn back the clock and look at oat brand and pomegranate juice, John Harvey Kellogg and bacon, the sugar industry and coconut too, as we explore the ways conventional wisdom isn't always what it seems. Yeah, trendy diets and foods sometimes are good for you but that people behind the curtain are never stop  looking to create the latest nutritional star as they manufacture new and usually more expensive desires.    --- Support this podcast: https://anchor.fm/matt-levine0/support

This is the first episode in our new series,  Cornucopia Express: Ten Items or Less (aka: A Podcast in a Hurry). In these four minute-ish episodes we will expand your understanding of the grocery and consumer packaged goods business as well leave you lots of time to beg your spouse for a foot rub, tell your teenager to turn down the  Ariana Grande, call your parents (and yeah we know you're hoping to get voicemail) and even scream into a pillow when nobody's looking.  In this episode we'll explain why the heck there are stickers on your bananas, granny smiths and other fruits. And a few other interesting tidbits too that will make you smile like eating chilled grapes on a hot summer day without a pandemic. Thanks for listening! And please let us know if like these express episodes or not. We'd love to hear from you.  --- Support this podcast: https://anchor.fm/matt-levine0/support

After listening to episode 26 The Easter with No Peeps here's a short and sweet bonus episode to help you get the taste of jelly beans out of your mouth.  Matt Levine talks to his ex-boyfriend David Adams too see what he remembers about Matt's grocery hell getting yelled at five days a week. They discover memories are deceiving, discuss pickles (no pun intended), a missing record album and some musical divas too. This episode is short and sweet like their relationship.  --- Support this podcast: https://anchor.fm/matt-levine0/support

Twenty-five years ago phones were connected to the wall, gasoline cost an average of a $1.23 a gallon and in San Francisco a small grocery chain had no peeps at Easter because its distributor was no good. Matt Levine recalls his time working as a sales representative for this incompetent distributor in this funny tale of grocery hell, featuring George the nasty manager and lots of candy too. The names have been changed. The candies have not.  --- Support this podcast: https://anchor.fm/matt-levine0/support

Originally this was going to be a bonus episode to Episode 23 Poor Jack Dorsey & The Search for Meaning Through Food. But once we bushwhacked through the billionaire weed patch it became clear that this required way more time. Because our local bamboozling billionaires were symbols, as well as the causes of a wide range of problems facing America today.  Massive inequality. Stagnant and unlivable wages. A declining middle class and increased poverty too. We start out with an illuminating discussion about what having a billion dollar means. Then take a look at the relative generosity of billionaire philanthropy (actually its not generous). Next we turn to Anand Giradharadas, author of Winners Take All: The Elite Charade of Changing The World to help understand unprecedented inequality in America, and how elite philanthropy actually maintains the status quo. In other words think  of it as a 21st century opiate for the masses.  We then look at the way corporate social responsibility is a part of this charade, talk about local bamboozlers such as Uber, Apple, Elon Musk, Larry Ellison and once again poor Jack Dorsey.  While we won't be joined by any guests  we'll listen to clips from Giridhardas' interviews with Amy Goodman and Trevor Noah.  Catch a bit of fireworks between Bernie Sanders and Michael Bloomberg in the Nevada Democratic Presidential Primary debate back February 2020 as well as some words from George Carlin, Dr. Martin Luther King and Franklin D. Roosevelt too.   Be sure to check out the Show Notes on our Blog on our websites for a comprehensive list of links and references.  And if you enjoyed this episode be sure to check out Episode 20. Amazon's Greed, Whole Foods, Costco and The Myth of the Good Wage.   Thanks for listening! --- Support this podcast: https://anchor.fm/matt-levine0/support

If you've listened to episode 23, Poor Jack Dorsey and the Search for Meaning Through Food you heard our admonition that if you think we're being unfair to that lanky  fellow worth 15 billion don't troll us on Twitter until you listen to the Bonus Episode Bamboozling Bay Area Billionaires. Well it's not ready yet because there was so much juice in the bonus episode of a berry, that we are making this into a regular episode.Please know that we editing our fingernails off trying to hurry the hell up and get it posted.  By the way Square took a nose dive this week, so who knows how many billions he has by the time you read this, but if you see him waiting in line at St. Anthony's for a meal, you really have got to stop drinking so much.  --- Support this podcast: https://anchor.fm/matt-levine0/support

In this episode we take a look at the anti-Elon Musk, Jack Dorsey and his unconventional approach to living.  His  lifestyle offers something to marvel at -- okay, laugh at too -- but  also provides an opportunity for self-reflection. In other words he's not the only buying stupid things. Though his are way, way, way more expensive than the things most of us buy to “improve" our lives. One other thing. When we first wrote this episode we weren't going to dive into tech's impact on the city or Dorsey's vocal opposition to a small tax to aid programs for the homeless. But after several drafts we decided leaving it out was a bit like going to the oncologist's office just to read the magazines. In other words, some things are so important they can't ignored.  --- Support this podcast: https://anchor.fm/matt-levine0/support

As food shopping and grocery stores have become the center of so much of our pandemic life we thought it would be great to replay our pilot episode. In this episode we’ll look at the history of food retailing in America, how self-service replaced counter service, the way a couple of notable innovators changed how we shop and discuss how today’s retail landscape resembles a florescent-lit Hunger Games minus the bloody sword wounds and gratuitous sex. Plus what we discovered in our researching and writing is that the issues people are talking about today in regards to Amazon's ever growing power were on the minds of Americans dating back to the 19th century. In other words while the scope and pace of change is new the basis for change remains eerily familiar. Of course today we can buy groceries everywhere, even while wearing nothing but dirty underwear sitting at home. But not that long ago buying food at gas stations or drug stores was something new. Add in mass merchants, bodegas and corner stores and of course  blessed supermarkets too and in case you didn't figure it out before you'll now know why we call our show Cornucopia. --- Support this podcast: https://anchor.fm/matt-levine0/support

In our new series  we'll look at how San Francisco and the Bay area both influence and reflect our national obsession with food. In this episode we'll set the scene. Since the gold rush we've been boom and bust, sometimes crazy rich and stupid too. An anecdote from just before Covid-19 changed where and how we eat sums this up quite well. A young guy wearing a PayPal t-shirt was  talking loudly to his friends, proclaiming how much he loved a new coffee shop, adding with excitement that " a coffee and muffin only cost nine dollars."  And while we won't yet be exploring the dramatic way the coronavirus  is changing things rest assured we'll be diving into that can of pandemic basted worms in episodes this spring.  One last thing. Listen and let us know what you think. Follow us wherever you listen. Hate mail or love letters. Either way we'd love to hear from. Actually, we prefer the fan mail but even if you feel otherwise it would still ne nice (ummm...interesting...deflating...err good anyway)  to know what you think.  --- Support this podcast: https://anchor.fm/matt-levine0/support

In the age of Alexa, Siri and Amazon's never ending reach, it might not be a surprise that a new app can monitor your what you buy and eat and automatically create and send shopping lists to your store for delivery or pickup. What might be surprising is that iGrabit's new app could even the playing field between retail giants and the pipsqueaks, allowing independent stores the ability to offer blink of an eye technology that to date has been the limited to behemoths like Wal-Mart, Amazon, Target and national supermarket chains. Currently available only in South Florida, iGrabit is about to expand to Chicago and New York. While we don't know whether the ability to link shoppers and stores with seamless technology will reduce divorce rates or the need to borrow a cup of sugar from the neighbors, the competitive landscape between brick and mortar and online is changing even quicker than we thought. --- Support this podcast: https://anchor.fm/matt-levine0/support

While Amazon's acquisition of Whole Foods has received a lot of media attention, there has been little discussion of the impact on Whole Foods' employees. And the impact has been huge. But while Amazon's gutting of employee profit sharing is just plain greedy, it's nothing new. Ever since the last quarter of the 20th century corporations have been reducing wages, gutting unions and getting richer in the process. And the conventional wisdom about good places to work, places like Costco, Trader Joe's and others, ignores the fact that in 1980 the average grocery store worker, when wages are adjusted for inflation made nearly twice as much as today. --- Support this podcast: https://anchor.fm/matt-levine0/support

While Coke, McDonald's, Nestle and the rest of America's food giants capture nearly 90 cents out of every dollar spent on food & beverages their consolidation is beginning to erode, at least a little bit. And amid this shifting landscape paying huge prices for little companies continues unabated. In this episode of Cornucopia Point of View we look at Nestle's $425 million dollar purchase of a 68% share of San Francisco based Blue Bottle Coffee and wonder when investors and analysts alike are finally going wake up, smell the espresso to realize that the emperor is both naked and stupid too. --- Support this podcast: https://anchor.fm/matt-levine0/support

In this episode of Cornucopia Point of View we look at whether the chaos surrounding Amazon's integration with Whole Foods is really all that newsworthy as well as how Whole Foods mastery of theatrical grocery, or the retail hand job is likely to change as Amazon takes over the reins.   --- Support this podcast: https://anchor.fm/matt-levine0/support

After we finished our pilot on the history of the supermarket we realized that Clarence Saunders, the man who created Piggly Wiggly, deserved way more attention. Blending PT Barnum's theatrics with Steve Jobs-like innovations so much of the grocery business even today bear his mark.  With an unabashed joie de vivre, Saunders was a self-made man who took on Wall Street and lost, but rose again. Only to lose everything another time  and a third time too. Unstoppable, brash and charismatic, he died in the 1950s while trying to develop a computer automated supermarket he wanted to call FoodElectric. Listen as we talk and laugh with Mike Freeman they guy who wrote the book on Saunders Listen and we think that you too will be wondering why hasn't anyone made a movie about this guy yet. Attention Joel and Ethan Coen. Get in touch!  --- Support this podcast: https://anchor.fm/matt-levine0/support

This bonus track from our Food Scientist on Weed episode features Mary Mulry who discusses the challenges weed food companies face as California shifts to legal cannabis. New rules requiring companies  to standardize the amount of THC in their cookies, gummies and chocolates is a  burden. One that isn't easy, even for food science professionals and especially difficult for those many companies who entered the business without formal food manufacturing skills. You know the type. Like your college roommate that dropped out junior year to sell pot brownies for 11 years  following the Grateful Dead all over the world. So, whether you want to learn more before mortgaging the house to start a cannabis business, or you're just a dedicated stoner who wonders why those strawberry banana gummy bears sometimes hit you nice and sometimes hit you hard, this episode is for you. Actually, even if you're someone who still calls marijuana the devil's lettuce we think you'll enjoy it too! --- Support this podcast: https://anchor.fm/matt-levine0/support

Food scientist Mary Mulry details the shifting landscape for manufacturers of cannabis edibles and how the shift from an underground business to the mainstream requires more science in product development and manufacturing. In addition she discusses how potency on the cannabis labels compares to alcohol, and how the pharmaceutical industry fears that the growing use of weed might be seen as an alternative to prescription drugs, like painkillers and mood medicines.  --- Support this podcast: https://anchor.fm/matt-levine0/support