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Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

111 Episodes

36 minutes | Jun 8, 2022
7 Paid Ads Blunders You MUST Avoid In 2022 ...You've Been Warned, Ep #111
If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it. We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=TbvzE5DLhag Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
43 minutes | Apr 2, 2022
The Good, Bad and Ugly of $100k to $1 Million in 12 months, Ep #110
Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video.  Listen, learn and implement. In this episode, I’m excited to have my friend and former client Ameka Coleman.  Ameka is the Founder of Strands of Faith and she’s had an incredible journey. She shares it all in this episode. We're taking applications right now for 1 remaining spot in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=5kgM2XTNip0 Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
38 minutes | Mar 24, 2022
What Can You Learn From A $6 Million Per Year Entrepreneur?, Episode #109
What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)?  In this episode, I’m excited to have my friend Cole Humphus as a guest. Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquired by ShootProof in 2019.  Now Cole is focused on helping other online businesses consistently grow with sustainable & predictable profits so they can have great businesses without sacrificing a great lifestyle.  Note: Towards the end of the podcast, we dive into tactical tips you can apply today to increase revenue, profit and customer lifetime value. Take notes. Learn more about working with Cole to grow your business at www.rapidscalegroup.com Link to the video version of this episode: https://www.youtube.com/watch?v=W3yBxix5h8w Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  
25 minutes | Feb 25, 2022
The Secret To Making BIG Money In eCommerce, Ep #108
Tired of the hype and want to know what it actually takes to grow a multiple 7 figure eCommerce brand? Here's the no BS answer. We're taking applications right now for 2 remaining spots in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=upg3tedGV4U Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
21 minutes | Feb 19, 2022
Will Ads Even Work For Your Brand? Find out now., Ep #107
Do you know the most important question to answer before running Facebook Ads, or any ads for that matter? Here’s a hint: Will Ads Even Work For Your Brand? In this episode, I break down the math behind this question and show you how to definitively answer this question.  This is probably the most important episode I’ve done about ads. Enjoy. Link to the video version of this episode: https://www.youtube.com/watch?v=mRjDTGdfkbI Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
37 minutes | Feb 9, 2022
Secrets From A 7 Figure Per Month Shopify Brand, Ep #106
What Does It Really Take To Build A 7 Figure Per Month Shopify Brand? Listen to this podcast to find out… In this episode, I’m speaking with a dear friend and client, Kati Evans. Kati and her husband have built an incredibly successful brand on Shopify selling candles. In this extremely candid conversation, Kati shares the highs, the lows, the things you must do and the mistakes you must avoid on your journey towards 7 figures and beyond. This is one of my favorite episodes to date so don’t miss this one. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
19 minutes | Jan 31, 2022
Don’t Run Another Facebook Ad Until You Hear This!, Ep #105
Do you know the most important number in your Facebook Marketing? Listen to this podcast to find out… If you’re struggling to scale your revenue and Facebook Ads then this episode is for you. Discover what this number is and most important of all, learn what to do about this number once you’ve calculated it. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram
24 minutes | Aug 13, 2021
Can You Still Win With Facebook Ads After iOS 14?, Ep #104
Can you still win with Facebook Ads after the iOS 14 updates? Frankly, the answer is… it depends. It depends on whether you’re applying the 7 rules I share in this episode. Apply the rules and win. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
20 minutes | Jun 25, 2021
Frameworks To Help You Scale Your Brand, Ep #103
What should you focus on TODAY for maximum growth in your business? If you don’t know then you definitely want to tune into this episode! I share the exact framework we use to evaluate and scale our brands, our client brands and even brands we’re looking to acquire. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
17 minutes | Jun 15, 2021
Getting The Most From Your Email Marketing, Ep #102
What percent of your total monthly sales are coming from email? If you don’t know then you definitely want to tune into this episode! Discover how email helps you get people to spend, spend more and spend more often. Plus, I’ll share the best email platform for eCommerce sellers and talk about the biggest mistakes we see and what you can do to avoid them today. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
17 minutes | Apr 16, 2021
The Power Of Virtuous And Vicious Cycles, Ep #101
How do you recharge and rebalance to maximize your potential? In this episode, we’re gonna talk about something we all need to be talking about way more as entrepreneurs… Self care and managing the flip side of our drive and ambition. Burnout happens when we don’t create routines that balance the 5 core areas of our physical and emotional health: Air, Water, Sleep, Movement, and Food. Let’s dive in and talk about how you can build and optimize your own self care routines to make sure you show up as the absolute best version of yourself every day. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
13 minutes | Feb 19, 2021
Making Money From Getting The Most Out Of What You’ve Got, Ep #100
How much more does it cost to acquire a customer than to keep one? If you said 5-7 times you’d be right… Which begs the question… Why aren’t you doing more to maximize the value and bond with those customers. In my experience, the easiest win in your business is getting the most out of what you’ve already got. Namely, your existing customers. That’s what we’re talking about today. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
16 minutes | Jan 29, 2021
A Simple, Yet Powerful Framework For Maximizing Your Potential, Ep #99
What if you could only pass on 1 piece of advice, what would it be? This episode is a bit different… I won’t be sharing a specific eCommerce strategy or tactic, however, what I share will profoundly impact your business and so much more. If I were asked to pass on 1 piece of advice that would help all of us maximize our potential… this is it. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
13 minutes | Jan 22, 2021
The SCALE Framework For Building Your Brand, Ep #98
How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn’t the same thing that’s going to help you scale in eCommerce. So the question is: how do you go fast and scale your brand in 2021? In this episode, I’ll explain a simple framework I created called SCALE that’ll help you determine what exactly is going to help you grow and what you’ll focus on this year. Whether you’re just getting started or you’ve already been selling, this will help you. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
19 minutes | Jan 15, 2021
The Most Important Shopify Apps In 2021 Part 2, Ep #97
What Shopify apps are the MOST important apps you need to have in your store? In part 2 of this 2 part episode, I keep sharing the most important apps you’ll need in your store in 2021. Like I mentioned last time, we didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. In this episode, we’ll dial in the 3rd and 4th Power Levers of your eCommerce business and I’ll share the essential apps you’ll need. Resources mentioned in the episode: Klaviyo - Start your account here* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
21 minutes | Jan 12, 2021
The Most Important Shopify Apps In 2021, Ep #96
What Shopify apps are the MOST important apps you need to have in your store? In part 1 of this 2 part episode, I breakdown the most important apps you’ll need in your store in 2021. We didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. I’ll explain exactly why you need them and how they fit into your store’s conversion and retention system. You do not want to miss this 2 part episode. Resources mentioned in the episode: Klaviyo - Start your account here* Optimonk* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram
13 minutes | Jan 8, 2021
How To Focus For Growth In 2021
Focus, focus, focus... It seems the advice you get when asking the question "How do I grow my business?" And for good reason... it's good advice. But exactly how do you focus in an eCommerce business and decide what is the most important thing you should be doing now to grow your brand? That's what I'll cover in this episode. I share the framework we use internally and with our students to identify the "one domino" you need to focus on knocking down. You'll walk away for this episode with massive clarity on what exactly you need to do next in your business. Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
14 minutes | Jun 12, 2020
If You Want To Succeed, Stop Focusing On Results, Ep #94
It’s natural to think a focus on getting great results will naturally lead to the ultimate success we’re striving towards.   It turns out, that can actually hold us back and sometimes even be detrimental to our success.   In this episode, I discuss a simple lesson I learned that has had a dramatic impact on how I progress towards the big targets I set in my life.   Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
15 minutes | Jun 5, 2020
How To Make More $$ With Less Using Quizzes, Ep #93
This might seem backwards, yet, many times making more in your business actually comes down to doing less.   In this episode, I’ll talk about how we use quizzes to make more while actually giving our customers less choices! What?!    Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
10 minutes | May 29, 2020
The Most Important Factor When Building A Community, Ep #92
Considering building a community like a Facebook Group for your brand?   There are a handful of important decisions to make when building a new community…   However, none are more important than this:   Initial Conditions.   Nothing will influence how effective your group is and will be more than Initial Conditions.   In this episode I explain what Initial Conditions are and how to make sure you get them right.  Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook
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