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Copy Chief Radio
39 minutes | 6 days ago
CCR217: (Freelancer’s Journey) Sammy Musgrave - Going full time and loving it
Sammy discovered her love for copywriting before she even knew it was a thing - during a sales presentation workshop… Now she’s in Phase 3 of the Freelancer’s Journey… she’s gone full-time, filling her calendar and discovering her favorite ways to use her unique “Copywriting DNA” to specialize.
30 minutes | 20 days ago
CCR216: (New Breed) John Lee Dumas’s Uncommon Path To Success
I speak to John Lee Dumas, founder and host of Entrepreneurs on Fire and now the author of the book The Common Path To Uncommon Success, which captures all he’s learned and knows to be true about succeeding in business.
62 minutes | a month ago
CCR215: (Freelancer’s Journey) Ross O’Lochlainn - The original “entrepreneurial freelancer”
Like so many freelancers, Ross O’Lochlainn was waiting for “just the right time” to quit his job and strike out on his own full time. Then “fate stepped in” and forced his hand….Listen to this in-depth review of how Ross has gone from nervous newbie (Phase 1) freelancer, to a confident marketing consultant and respected leader.
29 minutes | 2 months ago
CCR214: (Wisdom Tree) Frank McKinney - “I trained my brain to toggle between right and left.”
Frank McKinney is one of the most fascinating and inspiring people I’ve ever met. His presence remained with me for days after this interview… He’s done so much, yet he’s incredibly open about his shortcomings and how he overcame them to achieve all he has (so far).
18 minutes | 2 months ago
CCR213: (Coffee with Kev) 3 breakthrough freelancing moments
A raw and rarely shared “in the moment” recording of Kevin with his private coaching group of freelance copywriters. One member asked: “When was the moment that freelancing “clicked” for you?”. I couldn’t resist sharing 3 key moments…
24 minutes | 3 months ago
CCR212: (New Breed) The Copywriter’s Edge for Landing Publicity with Selena Soo
Selena has helped thousands of entrepreneurs, freelancers, and copywriters learn how to get featured in major publications. And as she says in the interview, everything you need to do well to pitch stories is what copywriters are the best at…
25 minutes | 3 months ago
CCR211: (Coffee With Kev) The New Realities of Freelance Copywriting in 2021
Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021.
36 minutes | 3 months ago
CCR210: (Wisdom Tree) Kelly Felix - “I just knew I was going to die”
Kelly Felix is not only one of the best non-copywriter copywriters in the industry, he’s also the ultimate anti-hero character... In this unfiltered Wisdom Tree discussion, Kelly talks openly about his battles with mental health, his business failures (and successes), and how adversity led to him launching his most successful offer of his career.
25 minutes | 4 months ago
CCR209: (New Breed) Peep Laja - Human Copy Testing with a New Tech
Peep Laja has been a leader in conversion optimization for nearly a decade. Now, Peep is solving the “human copy puzzle” by creating a tech tool that makes it easy to get real humans reading and reacting to copy. He reveals all in this fresh New Breed episode.
35 minutes | 4 months ago
CCR208: (Wisdom Tree) Damian Lanfranchi - The guy with no Plan B
This is my second interview with Damian because he’s “one of the best I know” in multiple categories, including; Scaling cold traffic funnels, Personal productivity, Business operations and Team Leadership. In this episode he explains why he just can’t live a life where he doesn’t wake up excited about what he’s doing that day.
11 minutes | 4 months ago
CCR207: (Coffee WIth Kev) A Small Step Towards The Big Leap
Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. In this episode, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable and far less frightening.
37 minutes | 4 months ago
CCR206: (New Breed) Perry Marshall - “There Will Be Dragons”
Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. He’s endlessly intelligent and interesting and surprising in how he redefines himself and his business. Not long ago his business was FAILING - fast. We discuss how he turned it all around, the new chapter in his success and his uniquely presented new book.
46 minutes | 5 months ago
CCR205: (New Breed) The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza
Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. Call it “Copy Chief Impossible”...
35 minutes | 5 months ago
CCR204: A Wisdom Tree conversation with David Deutsch
David is the perfect person to add some branches of knowledge in this wisdom tree episode. He is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather, pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. Many great moments in this one…
29 minutes | 5 months ago
CCR203: (New Breed) Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)
Dominic Hodgson took an unconventional route to building an internet marketing empire - dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market. This one will heat up your entrepreneurial fire in all kinds of cool ways.
50 minutes | 5 months ago
CCR202: (Freelancer's Journey) “Embrace the work” with Chris Orzechowski
In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. He’s gone from teaching high school and coaching wrestling, to now running his own agency. We chatted about how the heck he’s getting all this done.
46 minutes | 6 months ago
CCR201: (Wisdom Tree) The Copy Control Queen with Carline Anglade-Cole
Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S. We talked about how she became an A-List copywriter known as “queen of the control” and raising children, two of whom are also now thriving as copywriters.
24 minutes | 6 months ago
CCR200: CCR Makeover - The Four New Episode Styles!
It’s our 200th episode and we’re celebrating with a total show makeover! New music, New intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio!
39 minutes | 6 months ago
CCR199: If Brands Told Jokes with Adam Hunt
What do you imagine is more difficult, making money while you sleep or making people laugh? Adam Hunt is out to do both - and succeeding. He recently joined Copy Chief and began devouring the training and applying what he learned into his active sales funnels. I spoke with Adam about how he and his team help make brands funny without tarnishing their reputations, and the changes he made to his ads and funnel to start making sales while he “was fast asleep”.
11 minutes | 6 months ago
CCR198: 5 Things I Wish I’d Known As A New Copywriter
Looking back to when I first started out as a copywriter, there are a few things I wish I’d figured out earlier. So, in this episode, I’m sharing five things I wish I’d known as a beginner that would have saved me a lot of needless frustration, boosted my confidence and made the actual work a lot more fun.
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