How to Apologize (and Why It's So Hard to Do Well)
Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, Abbie Fink and Adrian McIntyre talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well. Additional Resources "What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink "Crisis communication in the time of YouTube" by Annelise Krafft "United Airlines Dog Disaster" by Breanne Krager "H&M Under Fire" by Breanne Krager "A Tip for Tuesday – Talk Ain’t Cheap!" by Alison Bailin Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.