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Copper State of Mind
30 minutes | Jun 8, 2021
Why Executives Should Give Their Communications Team a Seat at the Table
When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that? In this episode, Abbie Fink and Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table. Additional Resources "PR Problem or Operational Issue?" by Abbie Fink "What is PR?" by Andrea Meyer "Should We Be Educating Our Clients About Public Relations?" by Abbie Fink Common Myths in Public Relations" by Marissa Baker Related Episode: "Community Relations: Giving Back is Good Business" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.
24 minutes | May 25, 2021
Social Media: Blessing or Curse for Corporate Communications?
In this episode, Abbie Fink and Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021. Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it? There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience. Additional Resources "Should your CEO be on Social Media?" by Abbie Fink "How to Talk to Your Audience on Social Media" by Autumn Jarrett "Social Media Campaigns Showing Authentic Humor" by Marissa Baker "How to Build a Crisis Management Strategy for Social Media" by Justin Liggin "Social Media Posts Matter" by Scott Hanson More articles on social media by the HMA Public Relations team Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.
31 minutes | May 11, 2021
How to Build Relationships with Journalists and Media Outlets in Arizona
We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you. In this episode, Abbie Fink and Adrian McIntyre talk about why it's important to build relationships with the media and how to do it. If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don’t waste their time with ideas that aren’t a good fit. Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio. Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate. Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them. Additional Resources #MediaMonday - searchable profiles of Arizona journalists published weekly by HMA Public Relations (2010-present) "Will Old Fashioned Media Relations Ever Return?" by Scott Hanson "Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.
31 minutes | Apr 27, 2021
Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?
Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions Abbie Fink and Adrian McIntyre discuss in today's episode. Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer. But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience. Additional Resources "Is Influencer Marketing Just the New Celebrity Endorsement?" by Marissa Baker "Reaching Gen Z in 2021" by Justin Liggin "Mega-Influencers vs. Micro-Influencers" by Autumn Jarrett "Insights from Influencer Report" by Alison Bailin "Influencer Marketing 101 – Making Powerful Connections" by Rachel Brockway Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.
31 minutes | Apr 13, 2021
Community Relations: Giving Back is Good Business
Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits. Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community. Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid? Additional Resources Community Relations at HMA Public Relations "What is Community?" by Abbie Fink "How to Step Up a Community Relations Effort," by Scott Hanson "What Does Your Community Really Think of Your Business?" by Marissa Baker Copper State of Mind is a project of HMA Public Relations, the oldest continuously operating PR agency in Arizona. The show is recorded and produced in the studio of PHX.fm.
22 minutes | Mar 30, 2021
What can CEOs learn from Biden's first press conference?
Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your investors, or communicating internally with your employees. In this episode, Abbie Fink and Adrian McIntyre share media training strategies and examples to help you prepare to meet the press. Additional Resources "Win the Press Conference," by Scott Hanson "What is Media Training?" by Abbie Fink "What are Key Messages?" by Alison Bailin Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. Need some assistance with your interviews or presentations? HMA offers customized media training sessions designed to provide you with the expertise and know-how to share your organization’s key messages across a variety of media platforms. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix.
38 minutes | Mar 16, 2021
From Media to PR: The Personal Journeys of Scott Hanson & Abbie Fink with HMA Public Relations (2019)
HMA Public Relations is a full-service marketing communications and public relations agency. Founded in 1980, they are the oldest continuously operating PR firm in Arizona and celebrated their 40th year in 2020. HMA Public Relations’ capabilities are not limited to any industry, nor bound by geographic boundaries. In addition to their headquarters office in Phoenix, they are a founding member of the Public Relations Global Network, a comprehensive network of independent public relations firms around the globe. They are active members in the Public Relations Society of America’s Counselors Academy, furthering a network of professionals across the country. Visit them online at https://hmapr.com Scott Hanson, APR, Fellow PRSA, is president of HMA Public Relations. He has been with the firm since 1986. Recognized as an industry leader, he is among only 550 PR practitioners to be admitted to the Public Relations Society of America’s distinguished College of Fellows and among only 20 percent of PR practitioners nationwide to have earned his Accredited in Public Relations certificate from the PRSA. He is also the author of “Who Is Gym?” an Arizona history book that captures the fascinating stories about the names behind high schools and their sports venues, and “What’s Your Number?” a book about the stories behind the retired numbers at Arizona’s high schools. Connect with Scott Hanson on LinkedIn and Twitter. Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Fink is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management. Connect with Abbie Fink on LinkedIn, Twitter, and Instagram.
6 minutes | Mar 2, 2021
Trailer: Copper State of Mind
COMING SOON: Copper State of Mind is a new podcast for Arizona executives and directors of marketing and communications who want to increase the effectiveness of their public relations and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ.
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