Episode 6: Should Businesses React to Controversial Topics on Social Media?
Is anyone else exhausted from 2017? I mean I feel like I’ve run a marathon, while working three jobs, cleaning every house in America and tending to four hundred puppies. I’m tired! There has been so much drama between January 1st and now, I just don’t know how much more I can take. And it’s only September. In addition to all the drama, today marks the 17th anniversary of 9/11, which is always a sobering day for me. I’m sure you all feel the heaviness of the times as well. But what happens when something big and controversial occurs that either directly affects or relates to your and, or your business? Do you say nothing and keep it professional? Should you make a public statement on behalf of your company? Yourself? How do you handle controversial topics on social media, as a business owner? Let’s talk about it.
Buzz Word of the Week
As you know, I begin each podcast with a buzz word of the week. This week’s buzz word is business intelligence or BI. Business intelligence is the output from processes and systems that analyze sets of data. Business intelligence is what comes from all your metrics, data points, and key performance indicators. The gurus will have you thinking business intelligence is for large companies and their huge data sets, but that’s not true. Business intelligence can be used by companies of all sizes to improve every aspect of a business.
The intelligence you receive from customer surveys, website analytics, social media analytics and everything else that you’re measuring, can be used to adjust and enhance marketing tactics, products, services, sales funnels, customer engagement and support, employee retention and everything else under the sun. Stay tuned to this podcast. I’m going to release an entire episode on business intelligence and how to use data to make actionable business decisions.
Cool Tool of the Week
Next up, the cool tool of the week. This week’s cool tool is Sniply. Sniply is a great add-on to your social media strategy. The gurus will tell you, it is imperative that you share other people’s content. Sharing other people’s content is a great way to engage with influencers and provide valuable content to your followers. The only problem with this is that by sending people to other websites, you are losing their attention. Once they arrive at the link you’ve sent them to, they are no longer on you