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Welcome to the Contractor Growth Network Podcast, where we empower contractors to transform their business and achieve long-term success. This week, we're diving deep into a critical topic: conducting market research to identify your target audience. In the construction industry, you've mastered delivering excellent service and quality work. But have you ever wondered who exactly your business should be targeting to get a continuous stream of clients? This episode will introduce you to the basics of market research, how it can uncover your ideal client base, and ways to keep them coming back for more. Throughout this episode, we'll unravel the mystery of market research, helping you understand its role in deciphering customer habits, buying patterns, industry trends, and the key factors impacting buying decisions. We'll also cover different market research techniques, like surveys and social media analytics, to guide you on the journey to grow your business. We then delve into the concept of a 'Target Audience.' Who are they? What's their importance? We'll help you understand how to segment and identify your target audience based on demographics, geography, behavior, and psychographics. Visit our website! www.contractorgrowthnetwork.com

Welcome to another insightful episode of the Contractor Growth Network podcast, your go-to resource for practical strategies and invaluable insights into growing your contracting business. In the driver's seat as always, we have Sean David and Mike Kyle, ready to lead you on the path to business success. In today's episode, we focus on a key concept that holds the power to transform your business strategies - The Buyer's Journey. Understanding your customers and their decision-making process is pivotal in creating effective content marketing strategies, and we're here to unravel just how you can do that. Based on our comprehensive blog post, "The Role of Content Marketing in the Buyer's Journey," we'll take you through the three stages every potential client goes through - Awareness, Consideration, and Decision. We'll explain how you can create engaging, relevant content for each stage, guiding your potential client from having a problem to choosing your contracting services as the solution. We delve into the intricacies of buyer psychology, showcasing how your content can resonate with your audience at the right place and the right time. You'll also gain insights into how storytelling can make your content more relatable and compelling, and why consistently addressing your audience's concerns can build trust and lead to conversions. This episode is perfect for both seasoned contractors looking to optimize their content strategies and newcomers eager to understand how content marketing can guide potential clients towards their services. So join Sean and Mike for this deep-dive into understanding the buyer's journey, and equip your contracting business with the tools needed to attract, engage, and convert with effective content. Tune in now, and elevate your content marketing strategy to new heights!   www.contractorgrowthnetwork.com

Welcome to another transformative episode of the Contractor Growth Network podcast, your indispensable source of insights and strategies for growing your contracting business. Hosted by industry gurus, Sean David and Mike Kyle, we're here to drive your business forward. In this episode, we delve into the nitty-gritty of content creation. It's no secret that in today's digital age, high-quality content can make or break your business. But how do you start? How can you ensure your content stands out from the crowd? With our hands-on experience and industry insights, we're here to guide you every step of the way. Drawing from our expert blog post, "Guide to Video Promotion and Distribution," we'll cover all the bases - from why creating content is vital for your contracting business, to the type of content you should create, and how you can effectively promote and distribute it to reach a broader audience. We'll explore the importance of creating compelling video content and how it can increase your online visibility and attract more clients. Whether you're a contracting business newbie or a seasoned professional seeking to take your content game to the next level, this episode is packed with valuable tips and practical advice to help you make a significant impact in the digital space. Join Sean and Mike for this enlightening episode and transform the way you see and use content in your contracting business. Make sure to tune in!   www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we have a special guest, Randy Stanbury, the owner of 4 Level Coach. Join us as we dive into the world of scaling your business and explore the four phases of growth that every contractor should strive for. In phase one, we discuss the challenges of being stuck working in your business instead of on it. Randy shares his insights on how to transition from being the primary operator to becoming a strategic leader who can focus on growing the business. Moving on to phase two, we explore the crucial step of outsourcing and hiring additional help. Randy provides valuable tips and strategies for finding the right talent, delegating tasks effectively, and building a strong team that can support your business's growth. Phase three is all about reaching a point where your business can thrive without your constant involvement. Randy reveals key principles and systems that enable contractors to scale their operations while freeing up their time to focus on higher-level tasks and opportunities. Lastly, in phase four, we delve into the exciting prospect of franchising your business. Randy shares his experiences and expertise on how contractors can expand their reach and multiply their success through franchising, offering valuable insights for those considering this avenue of growth. Whether you're a contractor looking to take your business to the next level or an aspiring entrepreneur seeking practical advice on scaling, this episode is packed with actionable strategies and expert guidance. Tune in to the Contractor Growth Network Podcast with Logan Shinholser and special guest Randy Stanbury, and unlock the secrets to growing your contracting business strategically and sustainably.   www.contractorgrowthnetwork.com   Check out 4 Level Coach! www.4levelcoach.com

In this episode of the Contractor Growth Network podcast, host Sean David and CGN Content Manager Mike Kyle discuss the different types of content marketing that contractors can use to grow their businesses. The conversation covers a range of topics, including the benefits of using videos, blogs, social media, case studies, guides, and user-generated content as part of your content marketing strategy. Sean and Mike share their insights and expertise on how to create effective content for each of these platforms, and how to measure the success of your efforts. The episode also delves into the importance of understanding your target audience when creating content, and how to tailor your content to meet their needs and interests. If you're a contractor looking to get more out of your content marketing efforts, this episode is a must-listen. Join Sean and Mike as they share practical tips and strategies for creating and sharing effective content that will help you grow your business and connect with your target audience.   www.contractorgrowthnetwork.com  

On this episode of the Contractor Growth Network podcast, host Sean David welcomes CGN Content Manager Mike Kyle to discuss the differences between content marketing and traditional marketing. The conversation covers a range of topics, including how content marketing differs from traditional marketing in terms of appeal and financial investment. Sean and Mike also explore the benefits of targeting a specific audience with your marketing efforts, rather than trying to appeal to everyone. The episode also delves into the financial differences between content marketing and traditional marketing, and why investing in content marketing can be a more cost-effective strategy in the long run. Finally, Sean and Mike discuss the importance of balancing short-term sales goals with long-term brand building. While traditional marketing can be effective at driving immediate sales, content marketing is a valuable tool for building a strong, recognizable brand that will pay dividends over time. If you're a contractor looking to better understand the differences between content marketing and traditional marketing, this episode is for you. Join Sean and Mike as they share their insights and expertise on how to build a successful marketing strategy for your contracting business.   www.contractorgrowthnetwork.com  

Welcome to the Contractor Growth Network hosted by Logan Shinholser, where we bring on successful contractors to share their stories and strategies for growing a profitable business. In this episode, we are joined by Jef Forward, owner of Forward Design Build & Remodel, who has been in the business for 26 years. Jef shares his journey of starting in 1997 and taking 4 years to work his way out of a financial hole. He also talks about joining Remodelers Advantage to understand the numbers behind his business. Jef's company specializes in construction and design, and he shares his "moment of becoming a businessperson" as well as a 6-month swing of serious doubt. Jef's story is one of perseverance and growth. His wife survived cancer while he was growing his business. Jef's business philosophy is "Happy team, happy clients." This episode is full of valuable insights and strategies for any contractor looking to grow their business. Tune in to the Contractor Growth Network with Logan Shinholser to hear Jef Forward's inspiring story.   www.contractorgrowthnetwork.com

In this episode of the Contractor Growth Network podcast, host Sean David is joined by CGN Content Manager Mike Kyle to discuss content marketing for contractors. The episode covers the basics of content marketing, including what it is and why it's important for contractors looking to grow their business. Sean and Mike dive into the many benefits of content marketing, including building trust with potential clients, establishing expertise in your field, and generating leads for your business. The conversation also covers practical tips for getting started with content marketing. If you're a contractor looking to take your business to the next level, this episode is a must-listen. Join Sean and Mike as they share their insights and expertise on how content marketing can help you grow your business and achieve your goals. www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser! In this episode, we have a special guest, Paul McManus, the owner of McManus Kitchen & Bath. Paul started his journey in the contracting world by working for a painting company while in college. However, he eventually evolved his skills and passion towards kitchen and bath remodeling. Today, he owns his own showroom and runs a design-build firm that provides an "all in one" experience for his clients. Throughout the episode, Paul shares his insights and experiences on how he successfully transitioned from painting to kitchen and bath remodeling, the challenges he faced when starting his own business, and how he provides a unique and exceptional experience for his clients. If you're looking to grow your contracting business or want to learn from an industry expert, you won't want to miss this episode of the Contractor Growth Network podcast with Paul McManus. Tune in now!   Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, hosted by Logan Shinholser, where we provide insights and strategies for contractors to grow their businesses. In this episode, we have a special guest, Dave Stephens, owner of LIDA Homes, who shares his journey in the construction industry and how he scaled his business to a staggering $17 million a year. Dave and Logan discuss the challenges and opportunities of getting started in construction, including the importance of finding a niche and building a reputation for quality work. They also dive into the strategies that Dave used to grow his business, including building a strong leadership team and implementing systems and operations to streamline the business. Throughout the episode, Dave provides valuable insights into the key factors that have contributed to his success, including the importance of creating a culture of accountability, setting clear goals, and investing in professional development for his team. Whether you're a contractor just starting out or looking to take your business to the next level, this episode is packed with actionable advice and inspiration from one of the industry's most successful leaders. Tune in to the Contractor Growth Network podcast to learn more! Visit LIDA Homes! https://lidahomes.ca/ Visit our website! www.contractorgrowthnetwork.com 

The Contractor Growth Network Podcast hosted by Logan Shinholser brings you expert insights and actionable strategies for growing your contracting business. In this episode, Logan shares the top 6 videos that every contracting business needs to have in their marketing arsenal. First, he discusses the importance of sharing your unique story with an "about us" video. This video can help differentiate your business from competitors and connect with potential clients on a personal level. Next, Logan talks about creating a video that showcases your process and what it looks like to work with you. This type of video can help build trust with potential clients by showing them exactly what they can expect when working with your business. Then, he discusses the value of creating a video that answers frequently asked questions. By addressing common concerns upfront, you can help potential clients feel more confident in choosing your business. Logan also talks about the importance of showcasing your work through project profiles, which can be thought of as your own HGTV show. This type of video can help potential clients visualize the type of work you do and the quality of your craftsmanship. Another critical video that Logan recommends is collecting customer testimonials. These videos can help build social proof and credibility for your business, and they can be a powerful tool in convincing potential clients to choose your business. Finally, Logan recommends creating a "meet the team" video that spotlights your employees. This type of video can help potential clients connect with the people who will be working on their projects, and it can help build a sense of trust and familiarity with your business. Overall, if you're a contractor looking to grow your business, this episode of the Contractor Growth Network Podcast is a must-listen. Tune in to learn how to create these essential videos for your business and take your marketing to the next level.   Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser, where we discuss strategies and tips to help contractors grow their businesses. In this episode, we'll be diving into the topic of using content to make selling easier. Today we wwill be sharing insights on how to use assignment selling and content to nurture prospects, follow up, and be more transparent about what it's like to work with you. By using assignment selling, you can position yourself as an expert in your field and build trust with potential customers. Sending relevant and informative content can also help you to stay top of mind with prospects and move them further down the sales funnel. Whether you're just starting out or looking to improve your existing sales process, this episode is packed with actionable insights to help you close more deals. Tune in to the Contractor Growth Network Podcast to learn more about using content to make selling easier.   Visit our website! www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we provide insights and strategies to help contractors grow their businesses. In this episode, we're going to dive into the topic of building your brand for your contracting business. We'll start by discussing what a brand is and why it's important for your business. Then we'll move on to the various ways you can build your brand, such as through social media, door hangers, yard signs, direct mail, and truck wraps. We'll talk about the importance of social media for contractors and how you can use it to showcase your work, connect with potential clients, and build your brand online. We'll also touch on the benefits of using more traditional marketing methods, such as door hangers and yard signs, to reach potential clients in your local community. Next, we'll discuss the power of direct mail and how you can use it to target specific neighborhoods and demographics. Finally, we'll talk about truck wraps and how they can turn your company vehicle into a mobile billboard, promoting your brand wherever you go. Tune in to this episode to learn valuable insights and strategies for building your brand as a contractor. Whether you're just starting out or looking to take your business to the next level, this episode is packed with actionable tips that you can implement right away.   Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors and home service businesses grow their companies and achieve their goals. In this episode, we'll be discussing the importance of setting up your Google Business Profile. Your Google Business Profile is a critical component of your online presence, as it helps potential customers find and learn about your business. By setting up your profile, you can increase your visibility in Google search results, improve your online reputation, and ultimately attract more customers. During this episode, we'll walk you through the process of setting up your Google Business Profile, from choosing the right categories to optimizing your profile with photos and reviews. We'll also share tips for managing your profile and responding to customer feedback. Whether you're a new business just getting started or an established contractor looking to improve your online presence, this episode is a must-listen. So, grab a notebook and pen, and let's dive into the world of Google Business Profiles!   Visit our website: www.contractorgrowthnetwork.com

On today's podcast Logan Shinholser walks through three things that your website needs to do It needs to get prospects emotionally bought into your services It needs to get your prospects bought into working with your company It needs to prequalify those prospects to make sure they're a good fit Visit our website for more information! www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses through expert insights and practical strategies. In this episode, our host Logan Shinholser will discuss the critical role your website plays in the foundation of your marketing efforts. Your website is the gateway to your business and often the first point of contact for potential customers. It's where you bring them into your world and convince them to buy into your services and your company. Logan will explore the key elements of an effective website, including how to create compelling content, optimize for search engines, and showcase your expertise. Whether you're just starting out or looking to improve your existing website, this episode will provide valuable insights and actionable tips to help you stand out in a crowded marketplace and drive growth for your business. So join us as we dive into the importance of understanding the role of your website in contractor marketing.   Visit our website! www.contractorgrowthnetwork.com    

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the three types of contractors and how they can impact your contracting business. We discuss the first type of contractor, who offers low prices but also provides a low customer experience. We explore the potential pitfalls of this approach, including attracting price-sensitive customers who may not value the quality of your work. Next, we delve into the second type of contractor, who offers average prices and an average experience. We discuss the challenges of standing out in a crowded marketplace and the importance of differentiating yourself from the competition. Finally, we explore the third type of contractor, who offers high-end prices and a high-end experience. We discuss the benefits of positioning yourself as a premium service provider and the potential advantages of focusing on quality over quantity. Whether you're a new contractor or a seasoned professional, understanding the different types of contractors and how they impact your business can be a valuable tool for success. Tune in to the Contractor Growth Network Podcast to learn more.   Visit our website: www.contractorgrowthnetwork.com 

SALES EQUATION: (levels of pain) x (trust you can solve problem) -------------------------------------------- (discomfort) x (time it will take to solve problem) x (price) = Likelihood they'll buy    Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business. The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, which include the level of pain your potential client is experiencing, their trust in your ability to solve their problem, the discomfort they'll face, the time it will take to solve their problem, and the price of your services. Logan shares insights and experience on how to effectively use the sales equation in your contracting business. We discuss strategies for building trust with potential clients, understanding their pain points, and effectively communicating the value of your services. Whether you're a seasoned contractor or just starting out, the sales equation can be a powerful tool to help you increase your sales and grow your business. Tune in to the Contractor Growth Network Podcast to learn how to use the sales equation to your advantage.   Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore how to take your contracting business to the next level by focusing on three critical areas: being the part, looking the part, and attracting the part. First, we discuss how important it is to be able to do the work your clients want. We explore what it means to truly understand your clients' needs and how you can position yourself as the go-to contractor for the services they require. Next, we delve into the importance of looking the part. We discuss how crucial it is to showcase your work and make sure it appears high-end and professional. We explore the benefits of investing in high-quality photography, marketing materials, and branding. Finally, we explore how to attract the part. We discuss the power of leveraging your brand to get in front of your ideal clients. We explore strategies for building a strong online presence, developing targeted marketing campaigns, and establishing relationships with referral partners. Whether you're just starting out or looking to take your contracting business to the next level, this episode is packed with practical tips and insights to help you succeed. Tune in to the Contractor Growth Network Podcast to learn more.   Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses and achieve their goals. In this episode, we're excited to bring you a behind-the-scenes look at Ranney Blair, a $4M remodeling company with our special guests, Peter Ranney and Scott Blair. Peter and Scott will take us through their journey in the construction industry, sharing insights on how they got started and the challenges they faced along the way. We'll discuss the strategies they used to grow their business, including what worked and what didn't, and the lessons they learned from those experiences. Throughout the conversation, we'll explore the various challenges that contractors face when growing their businesses, such as managing cash flow, hiring and training employees, and scaling operations. Peter and Scott will share their perspective on how to overcome these obstacles and offer valuable advice for businesses looking to take their operations to the next level. Finally, we'll wrap up the episode by asking our guests to share their biggest piece of advice for businesses that are smaller than Ranney Blair. Whether you're just starting out or looking to scale your existing business, you won't want to miss this valuable conversation. So sit back, relax, and join us for this insightful episode of the Contractor Growth Network podcast, as we go behind the scenes of Ranney Blair, a $4M remodeling company.   If you want to learn more, check out our website: www.contractorgrowthnetwork.com