33 minutes | Sep 14, 2020

Sara Wachter-Boettcher: Design and Content Leadership – Episode 82

Sara Wachter-Boettcher Sara Wachter-Boettcher helps design and content professionals discover and express their leadership ability. Leaders can come from anywhere. You don't have to be in a management role. With some personal work and a little courage, you can lead from wherever you are in the digital design and content world. Sara and I talked about: the difference between leadership and management her definition of leadership the importance of recognizing that you don't have to be in a management role to lead the need for leadership in our current world situation the many internal and external messages that can lead to impostor syndrome the many ways to beging developing the reflection and other inner skills that are the foundation of leadership how work culture and tech culture can suppress our humanness the importance of recognizing what you bring to the leadership game as you observe and model other leaders the very real and justified bases for having some fear around speaking up as a leader the importance of periodically taking a realistic assessment of the amount of risk you can take - identifying the times when it's OK to be bold how to recognize that you have grown and when to make choices that you might not have made a couple of years earlier her personal challenges with balancing her identity as a content strategist with her current focus on coaching (especially in 2020) the importance in challenging times of checking in with yourself and thinking about what you need to do - "Are you willing to pause and listen to your gut?" Sara's Bio Sara Wachter-Boettcher is an author, speaker, coach, and strategist dedicated to changing design and tech for good. She’s the founder of Active Voice, a coaching and training company helping organizations build radical, courageous leadership practices. Her most recent book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, was named one of the best tech books of the year by Wired. She also wrote Design for Real Life (with Eric Meyer) and Content Everywhere, and has been published in The Washington Post, The Guardian, and McSweeney’s. Find her at home in Philly, on Twitter @sara_ann_marie, or at sarawb.com. Resources Mentioned in the Podcast Brené Brown's leadership website Denise Jacob's Banish Your Inner Critic book Video Here’s the video version of our conversation: https://youtu.be/gHa8rAb6lI4 Podcast Intro Transcript There's a clear distinction between management and leadership. The two practices are often conflated, but they're really quite different. Sara Wachter-Boettcher helps design and content professionals understand the differences and become effective leaders. You need to do some serious self assessment, and you'll probably need to take some risks, but the benefits of improving your leadership game can be enormous. At the very least, you'll grow as a person. At best, you can restore some humanity to a sometimes bleak digital work culture. Interview Transcript Larry: Hi, everyone. Welcome to episode number 82 of the Content Strategy Insights Podcast. I'm really happy to be welcoming back Sara Wachter-Boettcher. Sara was on the show, god, more than two years ago, way back in the early days. I'm really happy to have you back. Sara, for the two of you who don't know who she is, I'll just quickly talk about, Sara's a long time or a real content strategy pioneer, a UX practitioner, and she's moved on now, and that's what we're going to talk about today, into more leadership roles around content and design practice. She's really, I think, justifiably well known for the book she's done, Content Everywhere, Design for Real Life, and Technically Wrong. But anyhow, welcome to the show, Sara. Tell the folks a little bit more about what you're up to these days and welcome. Sara: Yeah, sure. Thank you, Larry, it's great to be back. So, yeah,
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