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In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing! This is a topic we’ve touched on at different times over the years, but it’s the first time we’re approaching it like this bringing in 3 people who’ve had money breakthroughs in 3 important ways that relate to how we do our marketing: -> Mindset Breakthrough -> Price Breakthrough -> Investing in Paid Traffic Breakthrough Listen to this episode to hear more about: -> Why the “DIY” approach to your marketing where you “think” you’re SAVING money can actually be COSTING you more! -> The powerful reframe Shandra Moran of the Transit Lounge had that marketing, when done well, is actually an investment and a part of business operations. It's not just a cost or an expense. -> The importance of asking “Where is my money best INVESTED” and how treating your marketing budget like an investment can transform your results. -> How to deal with money blocks around the price you charge. -> Shifting my criteria based on where I spent money and what I spent it on. -> The “internal” work around reframing money stories and beliefs that made a difference for these 3 business owners (and what you can learn from their experience). -> What Fertility Specialist Tasha Jennings, did to get congruent with the value she was providing and charge more for her services! -> The very special list Tasha made that completely transformed her belief in the value she brings to her clients (this one tip can completely change your business!). -> How Fashion Stylist, Fiona Keary made the leap to paid traffic and scaled her business. -> And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Episode 82 - 3 Profitable Pricing Strategies for Small Business Owners -> Content Sells Episode 160 - Why Being Opportunistic is Costing You Opportunities -> Episode 183 - Why You Don’t Need to Change Your Marketing (the Benefits of “Project Broken Record”)  -> Content Sells Episode 184 - How to Raise Your Prices – 5 Strategies For Making More Money (Without Losing Customers) -> Content Sells Episode 204 - The Perils of Overthinking and Underdoing -> Shandra Moran - The Transit Lounge -> Tasha Jennings - TashaJennings.com.au -> Fiona Keary - Style Liberation

AI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance of crafting great prompts to get the best out of AI and share a simple “Prompt Crafting” framework you can follow to optimise the results you’re getting from AI. They also discuss the incredible opportunities available to small business owners through the use of AI for research, brainstorming ideas, creating content, translating, summarizing, editing, proofreading, and giving advice. They also discuss the limitations of AI, such as inaccuracies and biases, and how to verify the results provided by AI. Listen to this episode to hear more about: -> How we used AI to create this episode, including the graphics, show notes, content outline and marketing materials! -> What AI really means and why it’s so important for business owners to understand how it’s been designed to mimic human intelligence and behavior -> What Natural language processing (NLP) is and why it’s a game-changer for making AI more usable, accessible and powerful. -> What tools to use -> Why AI is not to be trusted – do not believe everything it tells you (and here’s why!) -> Examples of how the results can seem “plausible” but not accurate and tips on how to verify what AI is telling you BEFORE you publish! -> Our favourite uses for AI right now (and what we DON’T think it’s any good for… yet) -> How to use AI to create emails, blog posts, headlines, split tests and more. -> Real-life examples from Suzi’s business (and the prompts she’s using!). -> What’s the story with AI and copyright?” -> How to inject more of your tone of voice and style into your AI-generated content. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> EP 199 - Creating a Runway: How to Pave The Way For The Sale & Get More Results For Less Cost -> Samantha Konyeshi from My Uno Home Drafting Design -> FREE Download: AI Tools for Content Marketers  

Today, we’re talking about the elements of a successful sales page. A sales page is a web page where you’re… selling something! And while that might seem obvious, there is definitely a science and an ART to creating a high converting sales page. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, draw on their decades of experience creating sales pages to share their checklist of 16 Essential Elements of a High-Converting Sales Page. Listen to this episode to hear more about: -> How to find the BIG IDEA for your Sales Page (and why you NEED one!) -> How to use your customer’s objections as the inspiration for much of your Sales Page content. -> Will you have a video on your sales page or not? We’ve got opinions! -> How to give people a reason to buy now. -> Social proof tips that will drive up conversions. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> 23 - How to Craft an Offer That Sells -> 27 - Videos that Sell with James Wedmore -> 66 - Turning Content into Sales With “The Problem/Solution Dance” -> 126 - Hooks: Why You Need Them In Your Content and How To Create a GOOD One! -> 134 - How To Use Bonuses To Get More Sales (Even From Your "Fence-Sitters") -> 168 - How to Use Social Proof to Increase Sales -> 179 - Why Your Marketing Needs to be More "BOOFY" -> 202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales!

We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that is this idea of Owning More Space. What we mean by that is expanding into a bigger expression of yourself and your business in all the ways. Whether that’s… Charging more for your products or services Becoming more visible in your marketing Becoming more audacious in your messaging Offering something new that you know your market needs you to bring to the world but maybe feels a bit intimidating Owning more of your personal space and taking more downtime from your business Just to name a few ways you can own more space! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share practical tips for owning more space. Listen to this episode to hear more about: -> The 3 Fundamental Orientations (and how to shift more to the “Expansion Orientation”). -> The unconscious beliefs that can cause us to shrink back from opportunities. -> Do you get the “push/pull” happening that has you take one step forward and one step back when it comes to growing your business? Find out why that might be (and how to get past it). -> The important difference between OWNING more space and TAKING more space. -> The conscious step Suzi took to deliberately own more space. -> The surprising role “practice” plays. -> The revealing questions you can ask yourself to see where you are maintaining the status quo and shrinking back. -> Why you don’t have to own more space in ALL the places! -> How to find your flow when it comes to growth and expansion - shifting from forcing to flowing. -> One of the biggest wasted opportunities on most sales pages (and the simple fix!) -> What makes a great headline for your sales page. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> EP203 - 12 Questions to Ask BEFORE You Rebrand Anything! -> Katy Abbott - The Artist Mentor -> Liz Van Vliet, My EA Career

Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory. For example, if you’ve never done a webinar before, or you’ve never paid for traffic before, or you’re launching a new product or service that’s different to what you’ve done before. And that is to OVER think and UNDER do! This approach comes with plenty of perils… Because new territory, while full of potential and opportunity, can also become a big hole we get stuck in when we OVERTHINK things to the point where we aren’t taking enough ACTION. Feeling like we have to “know more” or “have more planned out” or “get things perfect” before we start, can put us in a loop of procrastination and second guessing that can lead us to doing more work than we need to, delaying getting the results we want and, in many case, even prevent us from getting the results we want. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for getting out of “analysis paralysis” and shifting into a more action oriented approach. Listen to this episode to hear more about: -> Our top 3 tips for escaping the overthinking / undergoing trap and reaching your business goals sooner and with less stress. -> How to balance “being strategic” with “getting stuff done!” -> How to tell when you’re obsessing over details that don’t matter. -> The glorious benefits of taking imperfect action. -> Why thinking you need to “learn more” can sometimes work against you. -> The benefits of knowing “just enough to be dangerous!” -> What a teenage garage band can teach you about escaping overthinking and undergoing! -> When to seek advice (and when not to!). -> How to take bigger action than you might feel comfortable with (and why it’s so crucial!). -> Why you need to take action much EARLIER than you might think and MORE OFTEN than you think. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> James Clear - Atomic Habits -> Shandra Moran - The Transit Lounge

We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen too many people undertake a rebrand when it was NOT needed! BUT… if you DO need a rebrand (and we cover the reasons for a rebrand in today’s show) - you definitely want to get clear on these questions FIRST. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share from their decades of branding experience how to set yourself up for success with your rebrand (and also how you can tell if your rebrand is not needed!). Listen to this episode to hear more about: -> Reasons a rebrand may be needed (plus the number 1 reason NOT to rebrand!) -> The big WHY behind Suzi’s rebrand from ABN to HerBusiness (and how to get super clear on YOUR big why for your rebrand). -> How one business owner used these questions to realise she DID need a rebrand, but not right NOW (and why the TIMING of your rebrand is so important). -> Why you need a branding STORY and how to use that story to enlist the support of your team, your customers and your wider market and key stakeholders. -> How to get clear on what you need to prioritise for the launch of your rebrand (and why you don’t have to do EVERYTHING at launch!). -> And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Podcast Episode 2 - Your Ideal Client -> Content Sells Podcast Episode 23 - How To Craft an Offer That Sells -> Content Sells Podcast Episode 133 – How To Use Photography to Advance Your Personal Brand with Jamie Swanson -> Content Sells Episode 196 - Campaign Thinking Vs Ad Hoc Marketing -> Content Sells Episode 199 – Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost! -> Jo Alilovic, 3D HR Legal

We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product great… but guess what? Your market is not interested in your product or services FEATURES! They want to know about its BENEFITS! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share how you can rewire your marketing brain to be more BENEFIT focused and less stuck in the Features Trap! Listen to This Episode to Hear More About: -> Why it’s so hard to let go of talking about your product’s features and the massive boost in results you can get when you make the leap and focus on benefits instead. -> How to turn a feature into a benefit (this is the way to escape the “Features Trap!” -> What benefits to focus on to overcome and obliterate objections. -> The simple framework for articulating your benefits that is a NO BRAINER and guarantees you focus on benefits vs features. -> Why and how to obsess over the transformation from “Pain Island” to “Pleasure Island” and less about “the boat!” (Hint: your product is the boat!). -> The counterintuitive message you need to share with your audience to get them buying from you more often. -> And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Skye Anderton of Ruby Olive Jewellery -> Content Sells Podcast Episode 2 - Your Ideal Client -> Content Sells Podcast Episode 23 - How To Craft an Offer That Sells

In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our newly updated 2023 Content Sells Reading List which you can get here! Listen to This Episode to Hear More About: -> The book Michelle read early in the year that “just wouldn’t leave her alone.” -> How one author is demystifying “charisma” and why you need to be more charismatic in your marketing. -> The books Suzi loved so much she literally bought HUNDREDS of copies of to share! -> The non-business book that Michelle can’t take off her bedside table and the “rules” it contains (which, unlike most rules, can give you more freedom and expansion in your life!). -> Why asking the simple question “who?” instead of “how?” can be a gamechanger for you and your business (and the book to read to help you build more leverage, growth and support into your business. -> And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> Content Sells NEWLY UPDATED Reading List for 2023 -> Cues: Master the Secret Language of Charismatic Communication – Vanessa Van Edwards -> Chill and Prosper - Denise Duffield-Thomas -> Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas - John Pollack -> The Gap and the Gain - Dan Sullivan, Benjamin Hardy -> Wolf Pack - Abby Wambach -> Who Not How - Dan Sullivan, Benjamin Hardy

It’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and sharing of some of the top strategies we’ve covered here on the show! And that’s exactly what we’re doing! Join your hosts, Suzi Dafnis and Michelle Falzon (and Special Guests) to recap some of the most popular episodes from the Content Sells Library AND get the chance to win a great PRIZE! Mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> Content Sells NEWLY UPDATED Reading List for 2023 -> Belinda Weaver - Copywrite Matters -> Deb Bower - Olive and Ash -> Anna Von Zimmer - Book Me Now -> Kris Urquhart - My Natural Awakenings -> Prue Saxby - Grant Writing Academy -> Sue Bell - Susan Bell Research -> Shandra Moran - The Transit Lounge -> Iman Iskander - Culture of Care -> Tasha Jennings - Conceive Baby -> Jayne Gallagher - Honey & Fox -> Michelle Pascoe - MichellePascoe.com -> Julia Watts - Sample Room -> Kristy-Lee Heighway Billett - People Powered HR -> Episode 15 - How to Create Great Content Without Burning Out -> Episode 23 - How to Craft an Offer That Sells -> Episode 27 - Videos That Sell With James Wedmore -> Episode 46 – Are email newsletters still worth doing? -> Episode 56 - Webinars That Sell -> Episode 163 - New High Converting Alternative to Online Courses With Will Hamilton -> Episode 168: How to Use Social Proof to Increase Sales -> Episode 170 - Repurposing Your Content & Making More With Less - With Ruth Buczynski -> Episode 177 - 7 Most Common Newsletter Mistakes (and How to Fix Them) -> Episode 178 - How to get FREE leads with a self-liquidating offer with Brandi Mowles -> Episode 179 - Why Your Marketing Needs to Be More Boofy -> Episode 188 - How To Brief a Graphic Designer -> Episode 191 - Staying in your Lane - How to Avoid Distractions & Accelerate Your Marketing Results -> Episode 195 - Stacking Momentum With Your Annual Plan    

We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over the last year or so to really double down on this… In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of creating a RUNWAY for your marketing and how that Runway can actually help you pave the way for your offer and dramatically increase the results you get in terms of MORE sales, for LESS cost!   Listen to this episode to hear more about: -> Why you need the “campaign before the campaign.” -> The “blindspot” most people have when it comes to creating their runway (and why that’s costing you sales). -> The tweak Suzi made to her runway that caused sales to take off! -> What you DON’T say in the early part of your Runway. -> Why you need to think of your Runway like a series of chillies, getting hotter and hotter as you lead up to launch. -> 14 ideas for starting off your Runway.\ -> How factoring in your Runway can save you from overcommitment and bad launches! -> And much more!   Also mentioned in this episode: -> FREE Bonus Download - 14 Runway Ideas To Boost Your Results -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Launch! Book by Jeff Walker -> Stu McLaren - The Membership Experience -> Angela Counsel - Embrace Program -> Episode 57 - How to Use "Seeding" to Move People Forward with Your Content -> Episode 170 - Repurposing Your Content: Making More With Less with Ruth Buczynski -> Episode 197 - How Video Storytelling Grew My eCommerce Sales - With Skye Anderton -> Episode 198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories

We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU! -> Suzi’s top tip when creating video interviews with customers. -> The recent tweak Suzi and Michelle made to how they capture video interviews at live events (game-changer!) -> Why we’re lovin’ Reels & Stories and how to NAIL your Customer Case Study for Insta, FB and TikTok. -> 3 surprising ways to repurpose your video case studies. -> The “hybrid” strategy for using photos and screenshots to make compelling case studies. The unlikely places you need to include Case Studies AFTER you’ve made the sale! And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Influence Book by Robert Cialdini -> EP20: How To Get Awesome Client Stories, Case Studies & Testimonials -> Ep53: 5 Ideas For Adding Compelling Social Proof To Your Content (and why you need it!) -> EP170 - Repurposing Your Content: Making More With Less with Ruth Buczynski -> EP197 - How Video Storytelling Grew My eCommerce Sales - With Skye Anderton -> Prerna from Content Bistro Long Form High Quality Case Study Video Examples: -> Fiona Keary - Style Transformation -> Yvonne Shepherd - Women’s Fitness Adventures -> Chantel Gilbert - Bluegum Electrical Short form REELS Case Study Video Examples: -> Sunset Cocktails - REACH Retreat Hawaii -> HerBusiness Mastermind - Noosa

We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she’s masterful at!).   **SPECIAL OFFER FOR CONTENT SELLS LISTENERS! Skye has generously offered 20% discount on full priced Ruby Olive products for Content Sells listeners! To claim your 20% discount, head over to www.rubyolive.com and use the CODE: CONTENTSELLS at the checkout. This is a one time use per person offer.   Listen to this episode to hear more about: -> How Skye got started with her business. -> How Skye and her team create 2 months worth of content in ONE DAY (and all with a sense of play that taps into their creative energy!). -> Why you don’t need expensive photo shoots to stay visually present with your audience! -> The Client Avatar process Skye used so she could SUBCONSCIOUSLY start talking to her audience with EVERY interaction. -> The bundling and upselling strategy Skye uses to massively increase Average Order Value. -> The Video Storytelling strategy that has been central to Ruby Olive’s growth. -> How to create user-generated content (and why this is SO good for your brand!). -> How to get more of YOU into your marketing vs being a faceless brand. -> And much more!   Also Mentioned in This Episode: Ruby Olive HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Michelle Pascoe - OOPS

Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all! In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of “Campaign Thinking” where you focus on a marketing initiative that’s directly related to one of your key strategic objectives, where you’re thinking about the whole process, from beginning to end, vs ad hoc tactics.   Listen to this episode to hear more about: -> Why a “lead magnet” is NOT a campaign! -> How sneaky campaigns can be… they can literally be hiding in plain sight! -> How to get clear on the PURPOSE of your Campaign. -> 9 things every Campaign includes (and why missing any of these could be the reason your marketing isn’t working!). -> How you can actually take stuff OUT of your marketing and get better results. -> How one person increased her small group coaching program by more than 400% simply by embracing Campaign Thinking. -> And much more!   Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Angela Counsel - Embrace Program Chantel Gilbert - Bluegum Electrical Oonagh Duncan

Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to stack momentum in your annual marketing plan so that you are building from marketing promotion to marketing promotion and improving your overall results. Listen to this episode to hear more about: The ideal time to start planning next year (hint: it’s likely way earlier than you might think!). The one thing Suzi and Michelle do to get instant momentum in their year. How thinking about your year as a whole can help you avoid hot leads going cold. The way Suzi and Michelle stack momentum when planning out the marketing for their Mastermind. The high dollar retreat marketing hack that creates NEXT year’s customers before this year’s program is even finished! How to think of your annual marketing as a problem/solution based STORY that is told throughout the year in the right order. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Ep 4 - Finding Your Marketing Mountain Ep 66 - Turning Content Into Sales With the Problem/Solution Dance Ep 11 - The Step 2 Secret

Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk about Competitions and how you can use them effectively in your Content Marketing for: Lead Generation Viral Audience Marketing Customer Progress Incentives Listen to this episode to hear more about: The big thing to watch out for when choosing your competition prize. How to get QUALITY and QUANTITY when it comes to entries in your competition. How simple hashtags can save you a ton of programming and software costs (and keep things simple!) How to get your customers and wider audience sharing your competition with THEIR networks. 3 ways to use competitions inside your PAID products and programs to promote customer success (and why that’s so important). What you need to know about ensuring your competition is compliant. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii UpViral Software Wheel of Names Random Picker Ep 11 - The Step 2 Secret Prue Saxby - Grant Writing Academy

You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you have a successful Facebook Group. Listen to this episode to hear more about: The 4 specific phases of your Facebook Group “Life Cycle” and why you need to consider each phase BEFORE you start! Paid vs Free: The key distinctions between the processes you might want to have in place when your group is a “free” group anyone can join vs when your group is a perk someone gets only once they’ve purchased a specific product or program from you. The checklist of questions to ask yourself to confirm you even need to START a Facebook Group! How to think about your Facebook Group team - roles, access levels and how and what to communicate. The essential system you must have in place that could SAVE your group from being snatched out from under you! The process Suzi has in place to make the most of one of THE most important pieces of real estate in your Group. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii HerBusiness Facebook Group EP 77 - Secrets to Creating Engaged Online Communities - With Susan Garrett EP 152 - How to Get People From Your FREE Facebook Group to your Paid Offer EP 186 - How to Get More Sales From Your Existing Social Media Followers

Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 super simple content strategies you can use to start building your profile and getting yourself more known. Listen to this episode to hear more about: How to inject more of YOU into your content marketing with some simple ideas that you can treat like a checklist (every business owner needs these 5 things happening if they want to start building their profile). The ideal images of yourself to share (and it goes beyond that old headshot you got taken a few years back!). The unexpectedly easy way to get personal branding images that don’t cost anything! Tips on creating a compelling bio. How to put your best foot forward and resist the temptation to “downplay” your achievements. Exactly what kind of content to share to boost your profile. 3 Simple Ways to make yourself more visible on your website (with real life examples). What you need to do to revamp your Social Media profiles. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii HerBusiness Facebook Group Ep 133 - How To Use Photography to Advance Your Personal Brand - With Jamie Swanson Ep 145 - Toot Your Own Horn, Dammit! Belinda Weaver - Copywrite Matters Valerie Khoo - Power Stories Get New Clients Coaching Week

So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field. When really, the KEY is finding what it is YOU have to contribute, what it is YOU want to do and create in your business and then facing forward – looking at that destination and keeping your eyes on the prize. Cause it’s the only way to get there! . In this episode, your hosts, Suzi Dafnis and Michelle Falzon are talking about WHY it’s so important to “stay in your lane” and run your own race, versus constantly looking at what everyone else is doing. It’s about having a really clear plan – what IS my lane? What IS the game I’m playing and then doubling down and doing it. Listen to this episode to hear more about: What to do first if you realise, “oh yeah, I can feel that I’m wandering all over the track.” Why “Less is more” and how to use that as an anthem when criticism and distractions come along that could potentially knock you off course. How to manage your own flood of ideas and stay focused on your priorities.How a menopause expert was able to “curb her opportunism,” stay in her lane and 10X her income and impact as a result. How “picking her lane” in one of her earliest businesses enabled Suzi to breakthrough to a 7-figure success story. What to do when the lane you’re in isn’t working anymore and you need to CHANGE lanes. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Ep 160 - Why Being Opportunistic is Costing You Opportunities Angela Counsel Denise Duffield-Thomas

Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream! But in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Denise Duffield-Thomas, author of the best-selling (and newly re-released) book, Chill & Prosper, about how she’s done EXACTLY that. Growing a multi-million dollar business selling ONE product AND making time for her young family. No, she’s not a unicorn (although she is pretty special). In this episode Denise shares some simple things she’s done that made all the difference… and that YOU can do too! BOOK BONUSES Find out about Denise’s book Chill & Prosper and all the great BONUS Gifts she has when you purchase a copy. Go here for more info. Listen to this episode to hear more about: What does it ACTUALLY mean to ‘Chill & Prosper’? Why here “All roads lead to Bootcamp” mindset has resulted in more than 8000 graduates of her Money Bootcamp program and been the cornerstone of her massively successful business. The 3 word phrase she had made into a lightbox that keeps her team focused on keeping things simple (and hugely profitable!). The structure she uses to create FREEDOM in her business instead of what it can be for many people, a PRISON. Her fantastic distinction between your marketing being “Effort-Less” vs “Effort-None” (she’s a realist but she also bucks the status quo and we LOVE that!). Why she doesn’t let herself record a new Money Bootcamp product every year (this one piece of advice could be a game-changer for you too). How to use “Money Language” in your marketing (and why you WANT to!) The “working hard” mindset and why it’s keeping so many people, well, WORKING HARD! And how you can start to shift that to allow making money in your business to be easier. Boundaries – how to have ‘em and how to keep ‘em! And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii Denise Duffield-Thomas Chill & Prosper Book + Bonuses Money Bootcamp Kylie Maidment from Switched-On Kids Cognition

Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global success story with more than 40,000 students worldwide, all helping people create their own cosmetic and skin care formulations using natural, ecologically friendly methods. Lorraine shares how she grew a multi-million dollar business (with virtually no ad budget) and how her content strategy now sees her with a readership to rival household name, multinational cosmetic brands! FREE COURSE Plus get the FREE Course Lorraine shared with Content Sells listeners. Go here for the special link. Listen to this episode to hear more about: How you can get massive growth without paid marketing (yes, organic growth is still a thing!) How Lorraine was able to get consistent, linear organic growth going from 1000 people to 200,000 people on her site each month. What it takes to go from 3 blog posts (that Lorraine tells us were “rubbish”) to a rich, SEO-packed library of more than 400 blog posts that attract new clients from all over the globe. From “Side-hustle” to “Credible Business” – how Lorraine navigated that journey with two small children and why she decided to throw herself “all in” after just 4 months dabbling in this business. The power of consistency and why “plugging away at Content Marketing” meant Lorraine saw a direct correlation between the number of visitors to her site going up and the revenue going up. The two pieces of content Lorraine ensures gets published every week, without fail. Her “two pronged” approach to content that keeps Google happy and thrills her students. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii Formula Botanica FREE Formula Botanica Foundations Course Formula Botanica Blog Formula Botanica YouTube Channel Connect with Lorraine on LinkedIn Michelle Pascoe