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Content Marketing: Scale Your B2B Firm
23 minutes | Dec 23, 2020
008 – Content Strategy #5: Why Editorial Calendars Exist
An editorial calendar is a powerful way to manage your content marketing efforts. Learn more about it in the latest SYBF podcast episode.
18 minutes | Dec 16, 2020
007 – Are Word Counts Overrated in the Content Industry?
Word counts are often talked about in the content industry so in this episode of the podcast, we're demistifying some myths about them...
27 minutes | Dec 9, 2020
006 – Content Strategy #4: Why User Experience (UX) Matters
User experience (UX) is a broad term but it's becoming more relevant even in the world of content marketing. Here's what you need to know...
18 minutes | Dec 2, 2020
005 – Is Domain Authority (DA) Important in Content Marketing?
Domain Authority (DA) is a well-known SEO metric, but is it all that important in content marketing? The answer in today's podcast episode.
27 minutes | Nov 25, 2020
004 – Content Strategy #3: The Foundations of Keyword Research
The most popular content practice is keyword research. In today's podcast episode, we're talking about the heart of content marketing.
25 minutes | Nov 18, 2020
003 – Content Strategy #2: Messaging & Tone of Voice
In the third episode of our marketing podcast, we talk about the later parts of your content strategy: messaging and tone of voice.
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