51 minutes | Apr 24, 2020

How Liz wrote a blog in under 24 hours

Normally, we dedicate episodes of Content Lab to a broad topic or lesson about how the content sausage gets made in the digital sales and marketing world.  This week, however, we're doing something a little bit different. We're going to take a fully dissect "how a bill became a law" (so to speak) with a specific piece of content, so we can share with you our favorite tips, tricks, and personal processes and philosophies of content creation.  🔎 Related: The best planning worksheet for your next piece of content And in this episode, I'm in the hot seat with a blog article I wrote and published for IMPACT on Tuesday about Google's new SERP feature... and I completed it in under 24 hours.  (Whew.) While I was excited to share my experience with John of how I pulled this piece together, it wasn't until the end of the conversation that I realized how illuminating and educational this kind of deep-dive into a single piece of content can be. In this conversation we addressed the following questions: How did I choose what to write about? How did I develop the strategy for the piece? Do I make any assumptions about my audience, and how did that influence how I wrote the article? What was my drafting process like? How did I handle moments where I didn't have all the answers to the questions the audience might have about the topic I chose? How did I choose the imagery for the article? What are the behind-the-scenes choices I made for the meta description, social posts, and so on? And a lot more!  Enjoy! 
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