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Content Bounce House
39 minutes | Nov 21, 2022
Joel Klettke, Founder of Case Study Buddy
“One of the things we like to do is go beyond the KPIs, the metrics, to talk about the impact of those results. What did it mean that they got 10% more traffic? What was made possible by that? What did it change for them?”
29 minutes | Nov 10, 2022
Sam Butterworth, Copy Team Lead at Aira
“All we really focus on is writing for the user. You know, trying to help the reader, find out whatever they wanna find out or solve, and solve the problem that they have.”
41 minutes | Oct 28, 2022
Chris Hutchins, Director of Content Strategy at 6sense
“I think that, generally speaking, the thing that I'm most heartened by and what I think is most important about this particular content strategy, which is driven by the message proceed with confidence, is that it goes against the grain of the gloom and doom.”
40 minutes | Oct 6, 2022
Melissa Zehner, Director of Content at Foundation Marketing
"The idea is to really determine outcomes first. Do you wanna build your brand? Do you wanna drive website traffic? Are you looking to engage more people on social media? Once you have those outcomes identified, then it's really easy to reverse engineer a strategy and figure out what you need to be doing or what levers you need to pull to make that happen."
37 minutes | Sep 14, 2022
Emily Triplett Lentz, Senior Manager of Brand & Content at Calendly
"Sometimes the creation of a brief can take almost as much time as just writing the dang thing yourself."
44 minutes | Sep 1, 2022
Jimmy Daly, Founder of Superpath
"The sooner that marketers can appreciate that the only reason their job exists is to make sales easier, the better they'll be at their job."
32 minutes | Aug 18, 2022
Caitlin Burns, Head of Content at HealthMatch
"We measure input rather than output. We measure things that are in our control. ...Things like sessions and impressions and clicks, we measure them for sure, but we understand that the input is more important there and that often if we're seeing a drop or an increase, we can trace it back to input."
41 minutes | Aug 12, 2022
Tommy Walker, Founder of The Content Studio
"The metaphor that I like to use is operating less like an assembly line, which is what a lot of companies would kind of think of, and more like a Formula One pit crew."
37 minutes | Aug 5, 2022
Chris Cooper, Content Marketing Director at EverCommerce
"When I was teaching writing, I started every writing lesson with audience and purpose because kids needed that. And that's the first thing that shows up in my briefs as well: Who is it for? And what are we trying to do?"
39 minutes | Aug 3, 2022
Niki Mosier, Director of Digital Marketing & Content at AgentSync
"Things that people can't find elsewhere or things that give people an easier way to find the information that they're looking for seem to be the best content for us."
31 minutes | Jul 22, 2022
Alex Heinz, Director of Content at North Star Inbound
"We want to make sure that we're not just trying to rank for the keyword, but we're bringing something new to the table. We're looking at what's ranking with a critical eye."
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