Listen Now

The first 7 days you get a new client is absolutely key to making them love their experience with you. Plus it greatly impacts the chances they refer you and stick around long term. In this episode, I share an experience I recently had with my chamber of commerce and how they missed a huge opportunity to make my new member experience great.

Join us as we dive into the topic of Artificial Intelligence and its impact on the world of marketing. With advancements in technology, there is a growing concern that AI generated content may soon overtake traditional marketing methods. But what does this mean for brands, marketers and consumers? In this episode of Will AI Content Take Over The World, we will discuss the pros and cons of AI in marketing, explore the current state of AI content creation, and examine the future of this rapidly developing field. Tune in for an informative and thought-provoking conversation on the potential of AI to revolutionize the marketing world. JASPER - https://www.bluecowmarketing.ca/recommends/jasper/

Consumers are very savvy these days when it comes to seeing through marketing BS. It's becoming harder and harder to get them to feel like you are being authentic. In this episode, I talk about the importance of reviews and how to approach your outreach in a way that doesn't feel like a sleezy used car salesman (sorry to all the sleezy used car salespeople...) Link to E-Webinar: https://www.ewebinar.com?via=shaunwhynacht Link to NiceJob: https://nicejob.grsm.io/ShaunWhynacht Link to Keap Demo: https://www.bluecowmarketing.ca/keapdemo

When asked what should you focus on for 2023, my guest Dmitrii Kustov quickly said, "understanding your data". His Houston based marketing firm only works with clients who is willing to put data before feelings. We discussed that you should do in 2023, what to avoid and how this data can really make a big difference in your marketing this year. Check out his company at: https://www.regexseo.com/ Resources Mentioned In The Show: https://www.bluecowmarketing.ca/ewebinar https://www.bluecowmarketing.ca/keapdemo

I found an amazing tool called Motion that has blown my mind this week in how it keeps me on task and I don't lose track of items I need to complete.

Wow, it's been almost a month since I had an episode to publish. Why? because I have been sick from Covid to the Flu and was really feeling down and out. Both physically and also with motivation. Then this week something happened within one of my client's Keap accounts that sparked some excitement back in me and turned my outlook around.

In this episode, I had an in-depth interview to learn how Amy Murphy from www.everythingamy.ca was able to grow her business over the years. From network marketing, publishing a book, audiobook, and course, to acting and even paranormal investigating. During this episode, you'll be inspired and understand that life is a journey and there are many ups and downs. To learn more go to https://www.everythingamy.ca

You may be wondering how you pitch your free webinar. If that's the case, then this episode is for you. I will break down a concept called content staircasing that will help you understand where you might be going wrong in your podcast promotions.

An experience with my son this morning got me thinking about beliefs and what they mean in your content and your business. Do you truly believe that what you are putting out into the world is or can make a difference? Do you believe that when you wake up and put your feet on the floor each and every day that you are positively impacting the lives of others? In this episode we dive into your beliefs as well as how you should view the content that you are creating. Resources mentioned: https://youtube.com/bluecowmarketing https://www.bluecowmarketing.ca/tools https://www.blackstarwealth.com https://www.totalwealthaccelerator.com THIS EPISODE IS SPONSORED BY eWebinar: https://www.bluecowmarketing.ca/ewebinar

The biggest breakdown that happens in the growing of an email list is....THE EMAILS. Yeah I know right! you have all the intentions of building your list and you then have an auto reply thanking them for subscribing but then what...nothing. You draw a blank, you don't know what to say and it leaves you standing around like "Steve Urkel" from the 90's sitcom Family Matters saying "Did I Do That?" Well in fact you didn't do that...you did nothing. Let's change that right now and spend the next 23 minutes listening to what the "Fresh Princess of Email" can teach you about creating emails that convert to sales. Get her offer here: https://lizwilcox.samcart.com/products/20-min-newsletters-homepage/

The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you? Great question. Today's guest is Jason Berkowitz from breaktheweb.agency and we dive into some very valuable SEO topics in the show. Resources mentioned in the show. Our sponsor: EWebinar - https://www.ewebinar.com Our Tools https://www.bluecowmarketing.ca/tools

This unfortunately is a common thing when it comes to growing a business. You start out with a ton of time, energy, and drive. You provide amazing work and you get more clients. Then you max out your time. So you bring on someone else (most times quickly) and they don't provide the same level of service. So you start to get unhappy clients. You are too busy to fix the issue so you continue on and it gets worse and worse. What went wrong? Well the problem, in this case, is you didn't set yourself up for scaling and growth and document the proper things to allow for bringing on someone else. In this episode, I share with you a real-life example I just experienced in my personal life today about this. Resources mentioned in this show: https://www.youtube.com/bluecowmarketing https://www.motionarray.com https://www.bluecowmarketing.ca/ewebinar

In this episode, I'm going to share my process for selecting guests for my podcast. Also give you tips on what you can do to ensure a smooth transition from interest to booking. We also talk about a cool tool called "Rabbit Loader" Find more tools at https://www.bluecowmarketing.ca/tools

If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist. This is a huge movement and a few Canadian brands have jumped on board for support. I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.

In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business. Also the importance of doing something you're still passionate about. This episode is sponsored by: EWebinar - Learn more at https://www.bluecowmarketing.ca/ewebinar Want to see the tools we use in our own business? Go to https://www.bluecowmarketing.ca/tools

For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited. You're only scratching the surface of what this can do for you. The key is how you plan and set it up. Chris Mercer from Measurement Marketing is here to share his process on what you should be doing to improve the power of your data. Free Toolkit: https://MeasurementMarketing.io/amplify Our Tools: https://www.bluecowmarketing.ca/tools E-Webinar https://www.bluecowmarketing.ca/ewebinar

I find that many business owners who are beginning advertising online focus on building the ad for the platform and then think about what they can promote vs what they need to promote and how will that fit on the platform. Links Mentioned In The Show https://www.bluecowmarketing.ca/tools/ https://www.bluecowmarketing.ca/ewebinar

Today's guest is Tyler Hayden, he is a professional speaker, coach, and trainer who has self-published 26 books in 26 years. He is here to share his experience and tips on how you can leverage the power of self-publishing to grow your business and brand. Learn more from him at https://www.tylerhayden.com Learn more about eWebinar at https://www.bluecowmarketing.ca/ewebinar

The overwhelm small business owners face when it comes to creating content for their business on social media is a real struggle. We are going to explain in the next 33 minutes that it doesn't have to be that way. Hannah Acosta from Ugly Mug Marketing is here to break down what you really need to focus on to show up consistently without being a prisoner to the platform. Learn More At: https://www.uglymugmarketing.com/ Watch Hannah's Webinar Replay - https://www.facebook.com/watch/live/?ref=watch_permalink&v=761957034834075 This podcast is sponsored by: https://ewebinar.com/bluecowmarketing?via=shaunwhynacht

Trust plays a major role in how your prospects see your brand and business. It's very easy to lose trust in your market by doing little things you probably aren't aware are hurting you. In this episode, we dive into what you can do to build trust and a stronger relationship with your audience. This podcast is sponsored by: eWebinar https://www.ewebinar.com/?via=shaunwhynacht