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36 minutes | Jun 10, 2021
Preparing Your Business to Be Sustainable
What You Will Learn: How to prepare for the coming sustainability movement How does sustainability affect business owners How to get ahead of sustainability Who should be on your energy team In the latest episode of GWP’s Constructing Brands podcast, Jim Mumm, CEO of Sunlight Energy Group, discusses how to stay ahead of the energy movement and prepare your business to be sustainable. About Jim Mumm Jim, a Certified Energy Procurement Professional and a Certified Energy Manager, has spent his 37-year career either leading companies or helping senior executives improve their bottom line results. He started in business by working his way up through a variety of positions with a large grocery chain over a 12-year period, where he served as store director of 3 incrementally larger stores before becoming an executive at the chains headquarters. He went on to lead the national and private brand sales efforts for a major division of Sara Lee with key account responsibilities for Wal-mart, Food Lion, and Stop & Shop, he served as Director of Sales for electronic solutions at News American Marketing specializing in loyalty marketing and stored value systems. Jim then became Director of Sales for a technology firm, Vice President of Sales for a firm providing electronic marketing solutions, and SVP of Sales and Marketing for the leading provider of e-Marketing and e-Commerce solutions to the grocery industry. In 2006, he created 1st Wave Sales & Marketing, an IT sales and marketing firm. Jim holds a BBA in Marketing, an MBA in Management, and a Masters of Science in Business Computer Information Systems. He is also a CEP (Certified Energy Procurement Professional) and a CEM (Certified Energy Manager), two of the highest designations in the energy industry. Jim loves mentoring and teaching people to reach their full potential, and is a devout Christian. Resources: Website: https://www.sunlightenergygroup.com Youtube: https://www.youtube.com/channel/UC_zrgOtjrwC7O99rleYKJoQ/featured Linkedin: https://www.linkedin.com/in/jim-mumm-a9a181/
57 minutes | May 27, 2021
Going Green For Building Manufacturing Products
What You Will Learn: The progression of environmental protection advancements in building materials What is LEEDS The 3 nodes U.S. Green Building Council looks for in an environmentally sound building product How LEEDS can help your building product The U.S. Green Building Council Better Materials program and how it benefits you In the latest episode of GWP’s Constructing Brands podcast, we speak with Wes Sullens, LEED Fellow at the US Green Building Council, discussing green initiatives in the building materials industry. About Wes Sullens Wes Sullens, LEED Fellow, leads Materials & Resources activities at the U.S. Green Building Council. Wes is responsible for the materials credits in the LEED Rating System and guides leadership criteria related to construction waste, product manufacturing, material transparency, circular economy, and embodied carbon. He has worked in the public, private and nonprofit sectors for 20 years on broad topics including energy efficiency, building codes, supply chain sustainability, and chemicals transparency. Resources Website: www.usgbc.org Youtube: www.youtube.com Linkedin: linkedin.com/in/wessullens Facebook: facebook.com/USGBC
40 minutes | May 13, 2021
Tips for Manufacturers Marketing to Interior Designers
What You Will Learn: How important your website is What information should be on your website Packaging pitfalls How to present yourself at tradeshows About Tracey Stephens As the daughter of a Foreign Service Officer and an artist, Tracey grew up mostly in Europe where her parents assembled a museum quality art and antiques collection. She developed a strong appreciation for world cultures, art, design and travel early in life. After early careers in social work (honing listening skills and couples negotiating) and public relations, she found her true passion in interior design and started her interior design business in 1991 while still a student at Parsons School of Design. For the last decade she’s focused primarily on kitchen and bath design. When not working, I enjoy kayaking, live music, walking in Brookdale Park and yoga. One of her favorite bands is Pinegrove and not only because it is her son’s band (Evan Stephens Hall)! For her list of awards and certifications, please visit her website www.traceystephens.com. Resources Website: www.traceystephens.com Facebook: www.facebook.com/TraceyStephensInteriorDesignInc Houzz: www.houzz.com/professionals/kitchen-and-bath-designers/tracey-stephens-interior-design-inc-pfvwus-pf~92347229 Pinterest: www.pinterest.com/traceyrstephens
57 minutes | Apr 29, 2021
The Money-Saving Benefits of Energy Management for Manufacturers
What You Will Learn: Affordable ways to bring energy solutions to your business Looking at your energy solutions strategically How an energy broker gets paid How to vet an energy specialist In the latest episode of GWP’s Constructing Brands podcast, Jim Mumm, CEO of Sunlight Energy Group, discusses the money-saving benefits and process of bringing big company energy solutions to small to midsize companies. About Jim Mumm Jim, a Certified Energy Procurement Professional and a Certified Energy Manager, has spent his 37-year career either leading companies or helping senior executives improve their bottom line results. He started in business by working his way up through a variety of positions with a large grocery chain over a 12-year period, where he served as store director of 3 incrementally larger stores before becoming an executive at the chain’s headquarters. He went on to lead the national and private brand sales efforts for a major division of Sara Lee with key account responsibilities for Walmart, Food Lion, and Stop & Shop, he served as Director of Sales for electronic solutions at News American Marketing specializing in loyalty marketing and stored value systems. Jim then became Director of Sales for a technology firm, Vice President of Sales for a firm providing electronic marketing solutions, and SVP of Sales and Marketing for the leading provider of e-Marketing and e-Commerce solutions to the grocery industry. In 2006, he created 1st Wave Sales & Marketing, an IT sales and marketing firm. Jim holds a BBA in Marketing, an MBA in Management, and a Masters of Science in Business Computer Information Systems. He is also a CEP (Certified Energy Procurement Professional) and a CEM (Certified Energy Manager), two of the highest designations in the energy industry. Jim loves mentoring and teaching people to reach their full potential, and is a devout Christian.
42 minutes | Apr 8, 2021
3 Ways To Turn Your Construction Clients Into Customers For Life
What You Will Learn: 3 ways to create a customer for life Avoid looking at results and look at the systems Right to left thinking instead of left to right thinking Avoiding chaos in the construction business In the latest episode of the Constructing Brands podcast, we speak with Todd Dawalt, host of The Construction Leading Edge. Todd’s years of experience consulting for construction companies has awarded him vital insights and knowledge on how the most successful businesses should operate, what to focus on, and what mistakes to avoid. This information combined with strategic customer service can help you develop customers for life.
11 minutes | Sep 3, 2020
27 minutes | Aug 20, 2020
3 Effective Tips to get your product in front of resellers – Manufacturer Marketing
What You Will Learn: What makes a decision maker consider your product. In the latest episode of Constructing Brands podcast, Eric Lanel speaks with Kyle Bushoven, Marketing Manager of Wayne Tile, New Jersey’s premier tile supplier and retailer. Kyle began his career in sales at Wayne Tile and currently heads up the marketing department. As marketing manager, he is involved with product selection and understands what manufacturers are doing right to get the attention their product needs. Tune in to learn the most effective tips for your product. About Kyle Bushoven Kyle Bushoven began his career at Wayne Tile Company, in 2006, while studying for his MBA at William Paterson University. Today, he is the Marketing Manager and one of the product decision makers for Wayne Tile’s 6 locations; Ramsey, Rockaway, Manasquan, Sussex, Wayne, and Wayne Outlet Store. Resources: Website: waynetile.com Linkedin: linkedin.com/in/kyle-bushoven-958ba711/ Facebook: facebook.com/WayneTile Instagram: instagram.com/wayne_tile_company
26 minutes | Aug 7, 2020
Learn the top 3 things a builder looks for when selecting building products.
What You Will Learn: What a seasoned expert looks for in a building product and manufacturer In the latest episode of GWP’s Constructing Brands podcast, we speak with Matt Risinger, host of The Build Show and Founder of Risinger Build. Matt offers us insights in how he’s selected certain building materials and the process by which he tests and vets them for use on his project. Matt’s goal is to elevate the standards of the building industry. Learn what he looks for in his relationship with building manufacturers. About Matt Risinger Matt Risinger received his Bachelor’s of Science in Industrial Management from Grove City College. He worked for one of the National Production Builders (NVR Ryan Homes) after college where he met his Texan wife in Washington, DC. His 7-year experience with National Production Builders was fun, but didn’t satisfy his desire for “Craftsmanship”. In 2002, he and his family moved to Portland, OR in 2002 during the national mold crisis which led him down the path of Building Science. He wanted to understand why these homes were failing. This helped him learn about the science behind the construction and it’s been his passion ever since. After moving to Texas in 2005, he worked exclusively with architects to build the very best in home craftsmanship using products and skills he can stand behind. Resources: Website: buildshownetwork.com Website: risingerbuild.com YouTube: youtube.com/user/MattRisinger Linkedin: linkedin.com/in/matt-risinger-b704b33 Facebook: facebook.com/matt.risinger
13 minutes | Jul 16, 2020
Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.
What You Will Learn: How to connect with the right people to reach your expansion goals faster In the latest episode of GWP’s Constructing Brands podcast, we speak with Jeffrey Greif, Executive Vice President at First American Title Insurance Company. If you are looking for real estate opportunities to expand your business, you don’t have to bear the risk on your own. Jeffrey shares his experience helping leaders in the building industry with networking, and finding partners with like minded interests to reach their expansion goals faster, without enduring the risk on their own. In this podcast we discuss the importance of networking, ways to accelerate expansion, and how we can help you get in front of your target audience. About Jeffrey Greif Jeffrey Greif is the Executive Vice President at First American Title Insurance Company. As a professional salesman in the real estate title insurance industry since 1987, Jeffrey assists his clients and friends in building their businesses, with less liability. First American Title Insurance Company provides full service commercial and residential real estate title services regionally, nationally, internationally. Jeffrey’s specialty is helping his clients network with one another in order to facilitate real estate transactions. Resources: Website: https://www.firstam.com/ LinkedIn: https://www.linkedin.com/in/jeffreygreif/ Facebook: https://www.facebook.com/First.American.Financial
13 minutes | Jul 9, 2020
How important is your end-user in your marketing mix?
What You Will Learn: Key questions to ask yourself for developing your ideal target audience. In the latest episode of GWP’s Constructing Brands podcast, we reflect on conversations with previous guests sharing insights and answering an important question for manufacturers: Who is your real target and what are you doing to get in front of your end-end user? In this episode, we provide tips to help assess your business, identify your real target, and develop a digital strategy to educate, engage, and inform your end-end user. About Eric Lanel Eric Lanel was born on January 26, 1968, in Queens, New York. LANEL an only child and son of Julius a psychotherapist and Barbara a social worker spent many a dinner conversation discussing human behavior. LANEL worked through high school as a mason and started a residential painting company that continued through college. Upon graduating with a degree in marketing from University of Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWP Inc., a strategy agency. Today Eric lives in Livingston, New Jersey with his wife Francine and daughter Zoe. Eric has two adult sons, Adam who works in advertising and Griffin in the building industry. When not working with companies on strategy and developing content he can be found on a golf course or fly fishing in a stream. Resources Website: gwpinc.com LinkedIn: linkedin.com/in/eric-lanel Facebook: facebook.com/GWPinc Instagram: @gwp_inc
27 minutes | Jul 2, 2020
Get in front of architects. Tips for getting architects to try your product.
What You Will Learn: How to pivot your message in changing times to speak directly to the consumer How to position your product in front of an architect The importance of product availability, lead times, and pricing Why it is important to invest in a user-friendly, well-designed website In the latest episode of GWP’s Constructing Brands podcast, we speak with Scott Hoffman, Director of Architecture/Product Development for CSA Group. The world is changing quickly, and in this episode, Scott stresses how important it is for architects to embrace these changes and evolve along with them. COVID-19 has presented the building world with many challenges, and Scott discusses some of the ways both residential and commercial building projects have been impacted, and what changes he has seen. This podcast highlights many of the ways manufacturers can get their product in front of an architect and what aspects of their business they should focus on to become a preferred choice to both architects and consumers. About Scott Hoffman Scott Hoffman is the Director of Architecture/Product Development for CSA Group. Scott organizes and directs a team of architectural designers and engineering professionals. Scott and his team execute projects across many market sectors; from Corporate Interiors, Banking/Investment, Law Firms, Pharmaceutical, Manufacturing, Industrial, Medical and Campus Planning as well as Residential projects. Resources: Website: www.csagroup.com LinkedIn: www.linkedin.com/in/scott-hoffman-aia-leed-ap-237163b
16 minutes | Jun 25, 2020
Go beyond product development. What manufacturers need to know when marketing to their end - end consumer.
What You Will Learn: What challenges manufacturers face when distributing their product How to market to your end consumer The importance of great customer service In the latest episode of GWP’s Constructing Brands podcast, we speak with Craig Friedman, CEO of XO Appliance. In this episode, we discuss some of the distribution challenges manufacturers face, and what to keep in mind when marketing, to your target, and your target’s target. Product development is only the beginning, it is equally important to focus on marketing to your end- end consumer, and provide unmatched customer service. Listen to this episode for marketing touchpoints that go beyond a great product. About Craig Friedman Craig Friedman began his career in sales at Marketing East. Craig remained in this position for 2 years before becoming a District Sales Manager for Bud Barger Associates for 4 years. Craig then found his way to Eastern Marketing Corp. in 1989 where he became the Vice President for 19 years before becoming CEO in 2008. Resources: Website: easternmarketing.com LinkedIn: www.linkedin.com/company/eastern-marketing-corp Facebook: www.facebook.com/easternmarketing Instagram: www.instagram.com/easternmarketingcorp XO Appliance: xoappliance.com
31 minutes | Jun 18, 2020
Questions businesses need to ask NOW to save money on insurance.
What You Will Learn: What programs insurance providers have in place to help businesses What questions to ask your provider In the latest episode of GWP’s Constructing Brands podcast, we speak with Stan Hladik, President, and CEO of The Secret Insurance Agency in Totowa, New Jersey. In the wake of COVID-19, businesses have suffered significantly. In this episode, we discuss these challenges and Stan offers critical information businesses need to know to start saving money immediately. There are tools offered by insurance providers that are built to save businesses money, help with cash flow, and reduce premiums during this difficult time. This podcast will help you understand the opportunities available to you, the right questions to ask, and how you can start saving money and getting your business back on its feet. About Stan Hladik Stan Hladik began his career as a State Farm Insurance agent in 1989. After diving into the insurance world and learning all of the ins and outs of the industry, Stan transitioned to Hanson & Ryan Insurance where he became a partner in 1997 and then Vice President of Operations. In 2015, Stan established The Secret Insurance Agency in Totowa, NJ. For the past five years, Stan and The Secret Agents have been a trusted agency for all of their clients. Resources: Website: thesecretinsuranceagency.com LinkedIn: www.linkedin.com/in/stanley-w-hladik-5635458 Facebook: www.facebook.com/SecretInsuranceAgency Instagram: @secretinsurance
15 minutes | Jun 11, 2020
Do you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level.
What You Will Learn: The difference between a product focus approach to business and a product strategy approach to business The critical role an effective strategy plays in driving a product successfully How to develop a “Product Strategy Template” to get you started In the latest episode of GWP’s Constructing Brands podcast, we take a look back at our conversations with past guests to bring you valuable information gathered from top industry leaders. Do you have an effective product strategy in place? Eric Lanel discusses the difference between a product focus approach to business and a product strategy approach to business. We have spoken with several industry professionals to bring you key insights for better product development and smarter strategic tactics to build a more profitable business.Listen for what you need to know to drive your business to the next level. About Eric Lanel Eric Lanel was born on January 26, 1968, in Queens, New York. LANEL an only child and son of Julius a psychotherapist and Barbara a social worker spent many a dinner conversation discussing human behavior. LANEL worked through high school as a mason and started a residential painting company that continued through college. Upon graduating with a degree in marketing from University of Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWP Inc., a strategy agency. Today Eric lives in Livingston, New Jersey with his wife Francine and daughter Zoe. Eric has two adult sons, Adam who works in advertising and Griffin in the building industry. When not working with companies on strategy and developing content he can be found on a golf course or fly fishing in a stream. Resources Website: gwpinc.com LinkedIn: linkedin.com/in/eric-lanel Facebook: facebook.com/GWPinc Instagram: @gwp_inc
20 minutes | Jun 5, 2020
Stay informed about changes to the PPP loan. Listen for what every business owner needs to know now.
What You Will Learn: Current status of the PPP Loan program Upcoming changes to the loan agreement What businesses filing for the first time need to know What businesses who have already been granted a loan need to know In the latest episode of GWP’s Constructing Brands podcast, we speak with Stephen Katz, a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. Stephen returns to the podcast for the second time to update us on the PPP loan, and keep us informed about changes to the program. Stephen walks us through these changes and what you need to know moving forward. Whether you are a business that already received their loan, or if you are filing for the first time, Stephen has important information for you! About Stephen Katz Stephen Katz graduated from Fordham University School of Law in 1992 and began his career as an Associate with Kramer Levin Naftalis & Frankel. Stephen then transitioned to his current role as Partner and Chair of the Corporate Law practice at Peckar & Abramson. Stephen has over 25 collective years of experience practicing as a corporate transactional attorney with extensive experience in all areas of corporate law, including mergers and acquisitions, securities, corporate formation, and transaction matters. Resources SBA Guide to the CARES Act: www.sbc.senate.gov/public/index.cfm/guide-to-the-cares-act U.S. Department of Treasury: home.treasury.gov/policy-issues/cares LinkedIn: www.linkedin.com/in/stephen-katz-88212013
56 minutes | May 28, 2020
Are you speaking your target’s language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry.
What You Will Learn: How to get inside a contractor’s mind and speak more effectively to your target The importance of an online presence How to build a content strategy and the “Three E’s” that will help you succeed How to get engage your audience In the latest episode of GWP’s Constructing Brands podcast, we speak with Shawn Van Dyke. Shawn has extensive experience in the construction world and is currently a construction business coach, author, and keynote speaker who guides professionals toward a more profitable future. In this episode we discuss how building materials manufacturers market their product, what they are doing wrong, and what they need to do differently to build a better business. Shawn shares his valuable insights to better understand your end user, learn how to communicate more efficiently with contractors, and how to generate meaningful, engaging content for your target audience. All of these pieces come together in a critical way to effectively market your product, engage and enlist the contractor, and ultimately make your business more profitable. About Shawn Van Dyke Shawn Van Dyke is a construction industry business coach, mentor, and speaker. His mission is to change the way the world views the trades. As a keynote speaker, Shawn Van Dyke provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth. Resources: https://www.linkedin.com/in/shawnvandyke https://shawnvandyke.com https://soundcloud.com/shawn-van-dyke-828278909
53 minutes | May 21, 2020
Technology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist’s point of view.
What You Will Learn: How is technology changing the building industry What skills and areas of study should you be focussing on to set yourself apart in the building world? Valuable industry insights from a venture capitalist’s perspective In the latest episode of GWP’s Constructing Brands podcast, we speak with Jesse Devitte. Jesse is the cofounder and general partner at Building Ventures, an investment group that partners with visionary entrepreneurs that are reimagining the world we live in through technology. The world is rapidly changing, with technology at the forefront of these changes. This is true for the building materials industry as well. More than ever before skills in areas such as CAD design, computer software, computer science, and other related fields are being highly valued in the building world, and by investors. Jesse discusses how the building materials world is being shaped by technology, how it is impacting the future of the industry, and what venture capitalists, like himself, are looking for in building companies to invest in, partner with, and create a better-built world. About Jesse Devitte Jesse leverages his hands-on operating experience and industry contacts to source and nurture innovative companies applying technology to design, build, and improve our world. At Building Ventures, Jesse coleads the Investment Committee and currently manages the firm’s involvement at the board level with Hypar and Join.Build while working closely with the teams at Blokable, Built Robotics, Dandelion, enVerid, Join.Digital, Measurabl, 75f and Smartvid.io. Previously, Jesse represented the firm’s investment in Assemble Systems (acquired by Autodesk) and Borealis Ventures’ investments in Honest Buildings (Acquired by Procore), Newforma (acquired by Battery Ventures), Envista Software (acquired by Accela), Handmark (acquired by Sprint), IrisMaps (acquired by OmniEarth), Scribe Software (acquired by The Mustang Group), SketchUp (acquired by Google), SpaceClaim (acquired by ANSYS), TinkerCad (acquired by Autodesk) and VICO Software (acquired by Trimble). Prior to co-founding Borealis Ventures, Jesse served as an executive in two public application software companies. He helped grow Softdesk from a New Hampshire start-up to a successful venture-funded public company as an Executive and Board Director concluding in the sale of the business to Autodesk. While at Autodesk, Jesse led the integration of the two companies and served on the Autodesk executive staff as the Vice President & General Manager of the AEC Market Group. He is a founding member of the Urban Land Institute’s Technology and Real Estate Council and serves on the Freddie Mac Housing Technology Council. Jesse graduated with Distinction from the Indiana University School of Public and Environmental Affairs and completed his military service as a member of the White House Communications Agency. Resources: linkedin.com/in/jesse-devitte-01768b45 buildingventures.com
23 minutes | May 14, 2020
Develop products that create solutions for your target audience
What You Will Learn: The importance of listening to your audience and identifying needs in the industry How to develop and market smart and innovative solutions How success can be found in the needs of your target audience In the latest episode of GWP’s Constructing Brands podcast, we speak with Paul Titcomb, president of Steel Dog. Steel Dog is a small concrete forming company in Massachusetts doing big things! We talk with Paul about the importance of identifying unique opportunities for success. It is critical for leaders in the building materials space to have their eyes and ears open for problems within their market and how they could provide a smart and innovative solution to that problem. Business opportunities are born from a need or struggle in your target market. If your company has a smart solution to offer them, success will follow. Listen to hear Paul Titcomb’s story, how he identified a need in the market, created an innovative solution, and effectively marketed that solution to his target audience.
32 minutes | May 6, 2020
Get your brand noticed by Architects and Developers. Tips from President of commARCH Magazine
In the latest episode of GWP’s Constructing Brands podcast, we speak with Dean Horowitz, President of commARCH Magazine. When marketing your brand, it is important to think about your target. Should you position your product to the architect or the developer? In this episode, Dean explains that both are equally as important when considering who to target. The relationship between architects and developers is critical when it comes to commercial building. Understanding the goals for both parties will help building material companies position their brand perfectly to catch the eye of both architects and developers and ensure their product is seen as a real candidate in the industry. What You Will Learn: The presentation of your product is just as important as the concept of your product The importance of presenting your brand and product to architects and developers The top 3 ways to get in front of your audience About Dean Horowitz Dean has spent his career connecting with audiences through contemporary media/communication practices, research, data, events, audience development, and big, profitable ideas. He is experienced with start-ups and Fortune 100 brands. He has been recognized in FOLIO, Publishing Executive, MeetingNet, and within diverse industries such as building & construction, beauty, agriculture, woodworking, consumer enthusiast brands, and home furnishings. Awards include Lifetime Membership/Recognition from NAHB, FOLIO’s TOP 40, Reed Elsevier’s Innovation Award, Habitat for Humanity and others. He has given talks at events such as International Builders Show, BIMS, Connectiv, CRMA, AM&P, High Point Market, and HFA. Resources: https://www.commarch.com https://www.linkedin.com/in/deanhorowitz
13 minutes | Apr 29, 2020
Innovation and Ingenuity in the Building Materials Industry with the Managing Director at Carbontec
In the latest episode of GWP’s Constructing Brands podcast, we focus on a company that is looking toward the future of the building materials industry by utilizing technology, reducing our carbon footprint, and bringing innovative solutions to the market. In this episode, we speak with Stanley Fleyshman, Managing Director at Carbontec. Carbontec is making its mark in the industry by providing a cleaner heating alternative for residential homes and commercial buildings. We discuss what sparked the need for Carbontec, what was involved in bringing a new product to life, the importance of educating your target, and how this changes the future of heating in the industry. What You Will Learn: How technology and innovative minds are bringing unique solutions to the industry Strategic marketing is critical for new brands and companies How education plays an important role in the success of your brand About Stanley Fleyshman Stanley Fleyshman earned a degree in finance from Baruch College. After graduating, instead of pursuing a lucrative career in banking, he saw a need for greener technology. He serves as the Managing Director at Carbontec, managing day-to-day operations, working with existing clients, and winning new accounts. Stanley is introducing the world to a cleaner electric heating alternative, eliminating the need for natural gas and oil heat and reducing the world’s carbon footprint. Resources: https://carbontec.world
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