406: Lead Generation Guide, with Brock Andony
Lead Generation to generating business leads the inbound way. Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company.We welcome the Conquer Local Podcast's first Producer, Brock Andony. Brock started as an intern and now is a Content Marketing Strategist at Vendasta. He brings to life what it means to write a "Big Rock" content piece and the power it holds to continue to bring value and leads for your organization. Brock brings some shocking stats with him - 61% of Marketers say lead generation is their top challenge and 55% spend half their marketing budget on obtaining leads. He shares why organizations need to develop Big Rock pieces of content, create a release strategy, continue to gain leads of a large piece of content, and share what's next for lead generation.Get the guide here.Brock is basically a digital marketing Swiss Army knife. What started as a childhood passion for fine arts has blossomed into an affinity for the more imaginative parts of demand generation. His expertise spans email marketing, performance content marketing, content syndication, paid ad strategy, SEO, web design, and everything else you need to generate leads in today's business landscape. From co-founding early-stage startups, to winning the largest cash case competition in Canada, to pioneering new content strategies at large enterprises, he is always looking for the next immovable obstacle to overcome. Oh, and he also answers to Archie—for obvious reasons.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.