361: The Macro Conversion Funnel, with Frank Cowell
A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed.
The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowell, CEO at Digitopia Agency and author of Building Your Digital Utopia. He found his passion for technology in the 90s, creating a webspace on AOL and built an information superhighway. His passion is sales and marketing, so he knows when to get technical in a conversation with a potential customer. Frank takes us through what a macro conversion funnel should look like, obsessing over the bottleneck in your conversion funnel, and how to get the testimonial from your customer.
With 20 years of digital marketing experience, Frank regularly works with executive teams who are looking to create amazing brand experiences while accelerating growth. Frank is the author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. Frank regularly presents an energetic and entertaining speaker to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing. When Frank founded his first agency in early 2004, his primary focus was website development and Internet marketing. He started by developing a successful website content management system (CMS) from the ground up. Over the past 15 years, he has helped his agency morph into a digital marketing agency that works in the areas of digital strategy and execution.