360: MSP Marketing Troubles, with Ayan Adam
MSP Marketing troubles start with not knowing how to spend their allocated marketing dollars to make the real magic happen.
Ayan Adam, Founder of CX Atelier, joins us this week to discuss MSP Marketing troubles. Marketing for MSPs requires a different approach and a deep understanding of the industry and technology trends. Ayan offers her insights on technology-focused marketing support to answer the MSP capabilities' prevalent gap to execute marketing activities in-house. Ayan's specialty focuses on the customer experience and cultivating relationships with the MSP and the world of marketing. In this episode, you'll learn why the IT reselling service layer is important and how they become the most trusted asset you can add to the products and solutions you offer.
For the longest time, channel marketing was the "poor relative" of all marketing branches, cookie-cutter campaigns and activities, and very little focus on the end customer experience. Meanwhile, the B2B landscape is shifting dramatically, and buyers now expect high-quality digital services when making a B2B purchase.
Ayan Adam is an experienced leader in the B2B IT Technology industry. She designed industry-recognized brands and delivered high impact marketing and branding campaigns for IT industry leaders. She has a deep understanding of the B2B technology space both from the OEM’s standpoint and at the VAR and MSP level. She is passionate about fulfilling the promise of digital marketing for B2B technology companies and meeting the next wave of digital transformation with customer-centric and experience-focused marketing.