357: Brand Visibility, with Chris Dickey
Whether you are a new start-up or an established business, brand visibility is always key. If people don’t know about the new things you are doing, how can you make a sale?
We have Chris Dickey, CEO and Founder of Visably AND Owner and Founder of Purple Orange, on the podcast this week. Chris shares that 89 percent of B2B marketers labeled brand visibility and awareness as the most important goal over sales and lead generation. In this day and age, with so many communication platforms, advanced technologies, and modern ways of thinking, what are the most effective methods of getting your brand out there? In this episode, Chris unwraps the ROI for PR, the important pieces to measure brand success, and relates it all to the customer journey.
Chris Dickey has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder of Purple Orange Brand Communications, a PR agency specializing in outdoor and active lifestyle brands. Chris started exploring the intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics.
In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions and provides an analysis of a website’s “channel” for further segmentation and list building (so PR practitioners can extract clean media-only lists out of the keyword data).