31 minutes | Oct 14th 2020

356: Emotional Intelligence in Sales, with Jason Forrest

Episode 356 brings you the importance of emotional intelligence in sales. Low emotional intelligence prevents salespeople from achieving their success potential, impacting many areas of their sales performance.

We bring back an alumni to the Conquer Local Podcast, Mr. Jason Forrest. Jason, CEO of the Forrest Performance Group, is back to talk about his new book: How to Sell Through the Coronavirus, and emotional intelligence in sales. Jason walks through the four attributes of a great salesperson, the GUMP methodology: Goal-oriented, unleashed, motivated, and procedural based.  Having a high level of emotional intelligence in sales allows a salesperson to sense, understand, and effectively apply the power of their own emotions during interactions with buyers to improve sales rather than derail them.

Jason Forrest lives on the leading edge of the sales industry. As a behavioral change expert and maverick entrepreneur. Jason believes the only way to break your sales plateau is to change the way you look at sales completely, that means an extreme focus on pulling the future of sales into the present. His mission is to give every sales professional, manager, and executive the tactical, real-world knowledge so they can remove any limiting beliefs keeping them from breaking their plateaus. In the course of that decades-long mission, Jason's trained billion-dollar companies and everyone from high-powered CEOs to frontline salespeople to increase their effectiveness by driving more profit. Jason established his speaking and training career as a top 1% sales professional. Still, as he is trained others, he realized something the rest of the training industry had yes to understand: the sales techniques widely taught at conferences and seminars were installing mental limitations in others.

Listen to Jason's previous episode on the podcast.

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