342: A Buyers Journey, with Jeff Koser
For marketing agencies and salespeople alike, we must put the local business first. We have to be able to present a buyers journey to a client because whether we try to empower them or not, they are always in charge.
We have Jeff Koser, the spirited founder and CEO of Zebrafi, who is at the helm of the podcast this week. Jeff and George dig deep and analyze how the customer journey is shifting into a buyers journey. Jeff is the award-winning co-author of Selling to Zebras - How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably.
Jeff has more than 25 years’ experience in leadership roles in operations, sales, and marketing. In 2010, he was recognized as one of the best sales authors of all time in the book, The Sales Gurus. Zebrafi is the Guided Selling Cloud for the Enterprise, where sellers are guided to great fit prospects, armed with presentations that are automated and collaborative on a live platform that guides both the buyer and the seller, leading to value-based and business-issue focused discussions.