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If you want a successful real estate business, you've got to answer the question why should someone choose YOU vs. every agent in your market. On today's episode, Brian Boero of 1000watt (the top marketing and branding agency for the real estate industry) is giving us his strategies for how to real estate agents can differentiate themselves so that your potential clients know why they should choose you.   

Listing presentations--something every agent is told they need to do and something no seller wants to sit through.  Stop doing them and do this three step listing appointment process instead.  And, hooray, say goodbye to listing presentations forever. 

New year, new goals, but how can you be sure you'll achieve them?  Use this 7 step process to make anything you want happen this year.  Get the free workbook to follow along at agentgradschool.com/2021

This time of year, I love a good "Best of The Year List" With that tradition in mind as this year comes to an end, here is my version of the "best of the year list"--a list of the five most downloaded episodes of 2020. These 5 episodes were downloaded more than 4,500 times this year! Have you missed any of these?  Here's your chance to catch up before the new year.   Go to AgentGradSchool.com/bestof2020 to get links to each episode!

In today’s episode, you’ll hear from one of our very successful Agent Grad School students, who is also a mother of three young children, so she knows a thing or two about being short on time! You’ll hear her talk honestly about her success journey, the challenges she faced, and how she found strategies that made her: a top agent in her marketplace; work smarter and more efficiently than ever before like a “nap time” warrior; embrace modern marketing techniques that attracts clients without having to be out of the house doing things like networking, doing pop-bys or having to be on the phone during dinner time calling expired listings; take control of her business to grow it in a way that matched her life with her family and within her community; stop comparing her real estate business to others; and find the perfect niche market for her (hint—other moms!). Whether you have kids or not, today’s episode will help you think about working smarter and more efficiently to not only reach your real estate goals, but make sure those goals include having a great life outside your business too.  Learn more at AgentGradSchool.com

As real estate agents, we are constantly getting sales calls telling us about the newest way to get all the clients you need.  How to know which are worth saying a hard no to and which are worth considering.  Listen in to today's episode and be able to make a quick and confident decision.  To learn more go to AgentGradSchool.com/podcast.

In celebration of my favorite holiday, I'm giving you a special bonus training today--a sneak peek inside a recent training I gave inside Agent Grad School. You'll be a fly on the wall listening into to our most recent bonus lesson of the month, The Thanksgiving Touch Point. And, no, there is no driving around dropping off pies or pies involved at all with this touch point! Hooray! The Thanksgiving Touch point is just one of the quarterly touch points I recommend our students implement in their businesses, but I think it's the most important one.   It's the opportunity to thank our clients for supporting us and our business, which is so crucial to do all year, but especially now.   I've been doing the Thanksgiving Touch point for over a decade now and I'm doing it again this year. I hope you'll join me. Learn more at https://agentgradschool.com/the-thanksgiving-touch-point/

On today's episode I'm debunking the myth real estate agents are told about paying for SEO and what to focus on instead. If you want to stop wasting time and only focus on modern marketing and business strategies that bring you clients, go to www.AgentGradSchool.com.

So many real estate agents only focus on buyers and sellers who want to move now, but there is a goldmine of potential clients who need your help to get ready.  This episode is all about how to keep in touch with leads and potential clients who aren't ready to move forward with buying or selling right now, but may in the future.  You've got to have a way to keep in touch with them that adds true value to their lives in between meeting you and them being ready.  We are not talking about market stats or decorating tips, but content that is much deeper and really helps educate and inspire them.  Learn how to do this in today's episode.  Learn more at AgentGradSchool.com/podcasts

Most people who end up on your website fall into one of two categories: 1. They are thinking about buying or selling but aren’t ready yet; OR 1. They have an immediate need to solve a problem you can help solve. You want to speak to both types of people on your website and offer each something they want, something of value to them in exchange for getting something of value for you–their name and email. Learn how on today’s episode of The Agent Grad School podcast.

Your website is the most powerful way to get leads and clients for your real estate business, but most real estate agents don't know how to use their website to generate leads.  There are 5 main reasons why most real estate agent website don't work to get clients.  Learn what those are and how to fix them on today's episode of the Agent Grad School podcast!   https://agentgradschool.com/getleadsfromyourownwebsite/

Your website holds the power to be the most important and most effective marketing tool you have available to you as a real estate agent. But, sadly, most real estate agents don’t know how to use their website to get leads and turn those leads into clients. Instead, they spend thousands of dollars a month on online leads, which is a slippery slope. If you stop paying for leads, the flow of leads stops. Instead, why not use your own website to bring you all the clients you want and need? Most real estate agents don’t think that’s possible, but it absolutely is. My website was the number one tool I used to create a $1M+ per year real estate business. Once I figured out how to use my website as my lead generation machine, I never needed to ask for clients or chase leads, and, frankly, why I never needed to use any sales-y lead generation tactics at all. But, here’s the thing… My website didn’t just sit there hoping and waiting for people to come to it, it was the workhorse of my business, so I didn’t have to be. It wasn’t just that I had a website, it was how I used my website to attract my ideal clients right to me and then I used my website to convert those leads into actual clients who wanted to work with me. But, how do you know whether your website is set up correctly to do its job for you–bring you leads and clients? Today’s episode is about the THREE jobs your website MUST be doing for you as a real estate agent and how to asses your website so you know whether it’s doing what it’s supposed to be doing for you. I also discuss why having complete website control is super important as a real estate agent and what that even means. Listen in and start using your website as the lead generation tool it was always meant to be.  Learn more at AgentGradSchool.com.  

Success in real estate is 80% controlling your emotions and the games your mind will play on you. With that in mind, here are six guiding principles to help keep you going when the going gets tough.  Go to AgentGradSchool.com for more!  

Back in June, we did an episode called Addressing Racism in Real Estate and we also added three books to the Agent Grad School Summer Book Club list--Race for Profit, the Color of Law and The South Side.   On today's episode of Confessions of a Top Producing Real Estate Agent, not only are we having the book club discussion for these three books, but equally as important as the history, we also talk about how racism is still very much alive in the real estate industry today and what we as real estate agents can do about it with my special guest, Harrison Beacher of Coalition Properties. 

My guest today grew his business from $12k to $180k in just nine months.   Less than a year later, he made it to $800k and he's been growing ever since. Along the way, he realized there was a specific formula for this level of business growth and he's sharing it with us on today's episode of Confessions of A Top Producing Real Estate Agent.  

This one is for all you brand new or soon-to-be agents out there. Remember that game Two Truths and A Lie you might have played as a kid or maybe as an icebreaker in the corporate world where someone makes three statements and you have to pick which ones are the truth and which one is the lie? Today's episode is a bit like that, but this time they are all TRUTHS about what it's like to be a real estate agent with one of them being a lie that people believe before they become an agent. Learn more truths about what it's like to be a real estate agent at AgentGradSchool.com.

Welcome to the third of four book club discussions during the Agent Grad School Summer Book Club 2020 edition: Turning Pro By Steven Pressfield. This book caused quite a controversy when we discussed it in our office. Some agents loved what the author said about what it took to “Turn Pro,” others said it went too far and created an unrealistic picture of what it takes. Turning Pro is not only the tale of this best-selling author’s journey from truck driver to best selling author to award-winning Hollywood screenwriter, but it also tells the tale of what the author says we all need to do to pass through the “messy and scary membrane” from living an amateur life to having a professional practice.

Whether you are a brand new agent, top agent or anywhere in between choosing the right brokerage is one of the most important decisions you can make and continue to make as your business grows. Find out how to make the best decision depending on where you are in your career on today's episode! Get all the show notes at www.agentgradschool.com/pickabroker/

One thing I’m hearing a lot from our students right now is: “The market is HOT. I’ve got buyers who want to buy now, but there are no houses to sell them. Everything is selling so quickly. Clients are getting outbid. I just need some inventory.” This is a GREAT problem to have. An even easier problem to solve. In today’s free training episode of Confessions of A Top Producing Real Estate Agent, The Agent Grad School Podcast, I outline the simple three-step process to get your clients the exact home they want, even when there is no inventory, no houses on the market, and even when they keep getting outbid.

We all deal with difficult clients sometimes.  It can be frustrating and make you want to quit or fire your client.  But, sometimes, difficult clients can be our biggest growth opportunities, allowing us to find new ways to help our clients reach their goals.  How do know the difference?  Listen in to today's episode and learn: --How to identify whether you have a difficult client who needs to be let go or just needs some creative problem solving --How to gracefully let them go and maybe even get a referral fee --How to help clients who are just stuck --Examples of what to say and when to say it --And much more! Go to the podcast page on Agent Grad School dot com for the full episode notes, free download and links to several resources we mentioned in this episode.