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Confessions of a Marketer
22 minutes | 7 days ago
On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a painkiller or a vitamin, and how his firm and clients have fared during COVID-19. Enjoy!
31 minutes | 14 days ago
Agility in the Marketing Jet Stream
On this episode, we welcome a fellow podcaster Stephanie Cox to chat about agility in marketing. Stephanie is the host of the REAL MARKETERS podcast, where she’s interviewed marketing leaders with brands such as MGM Resorts, Crayola, GE, Campbell Soup Company and others. She is also VP of sales and marketing at Lumavate. We learn why agility in marketing is so important, how to manage marketing efforts that are so fast moving, and what hinders marketers from moving as fast as possible. Stephanie also makes some recommendations for marketing leaders on how to move fast if their organization or senior leaders don’t share that same desire. We dig into a lot more and also gaze into the future. A very agile discussion about marketing. It’s a good one.
39 minutes | 18 days ago
Doing Business During COVID
This time, we have food entrepreneur and pierogi queen Vanessa White back for a discussion about life during COVID-19, running a small business and what the post COVID world might look like. Vanessa is co-owner of Jaju Pierogi—now sold in stores all over New England. I think there’s no better way to view the business world than through the eyes of a small business or startup owner. We learn what life has been like the past six months. And we get a glimpse into the effort it takes for a small business to get shelf space. The life of a small business person is full of stress, so Vanessa shares some of the stresses she sees every day and how she deals with them. The post-COVID world will be here soon and Vanessa has some thoughts on that as well. Vanessa used to work for me, and it has been great seeing her build her business from scratch. Overall, a very appetizing discussion about food and more.
34 minutes | 20 days ago
Video in Marketing
On this episode, Oren Greenberg, founder of Kurve, which is a modular growth marketing consultancy. Oren has been instrumental in the growth of a number of client brands and has been featured in The Telegraph, Social Media Examiner, and the HubSpot blog. We get the details on Oren’s background and learn all about Kurve. We also find out how he’s using video with his clients and how they’re affecting conversions. In addition, we discuss the role personalization plays, how to align your values with your clients. Plus, we find out how to get people to engage with a video--and what happens when a person engages. Of course, we also touch on the future. A podcast about video is so 2020.Have fun!
26 minutes | a month ago
Social Marketing Content
On this episode, we’re talking with Kevin Urrutia, cofounder and Facebook expert at Voy Media. Kevin has quite an entrepreneurial story to tell. We hear about his agency, the best kind of content to offer, how a company can ensure it diversifies its traffic, and selling globally. Plus, we learn how COVID affected VoyMedia, get a pulse on the state of mind of his clients, and peer into the future for agencies in the post-COVID world. Thumbs up on this chat!
26 minutes | a month ago
Building a Content Platform
On this episode, we’re joined by Joe Sullivan for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency Gorilla 76. In our chat, we learn his background and all about building a content platform: how to start it out, what the steps are, the social platforms to concentrate on, frequency, and so much more. We also learn about how COVID-19 has affected his business. A real gem of an interview.
22 minutes | 2 months ago
Prepping for the COVID Holiday Shopping Season
Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We discuss--of course--data, supply chain efficiencies, personalization, and digital marketing efforts. Plus, we look into the kinds of messaging strategies that might work this year and how customer service departments are getting ready.
14 minutes | 3 months ago
From the Archives: Why CMOs Should Listen to Creatives
As we kick back in our beach chair, we're taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He's now Chief Operating Officer at marGo LLC, which provides CRM and marketing tools for the direct sales industry. In this chat, Alex shares his belief that creatives have a lot to offer CMOs. It was an inspirational discussion. And the first of a couple times we've had Alex on. Hoping to get him on again in season 4.
30 minutes | 3 months ago
On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to bring awareness to and shift perceptions of racial bias and injustice. Links of InterestKeith Cartwright on LinkedInKeith Cartwright on Twitter The agency: CartwrightKeith Cartwright opens new WPP-backed agency bearing his name (Ad Age, subscription)Saturday Morning
25 minutes | 4 months ago
Light a Fire Under Your SaaS
On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything around B2B marketing--whether people want hyper-specialization or all-in-one, meeting the needs of customers, making revenue teams more productive, and lots more.Links of InterestNicolas Vandenberghe on LinkedInChiliPiperKosmoTime
26 minutes | 4 months ago
Progressive Web Apps
On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create connections, build relationships and drive transactions with their customers through the mobile web. Think real estate agents and the like. David has an interesting background. He worked in renewable energy in the wind sector, trying to make it as an actor in Los Angeles, and working as a game developer. A couple decades ago he got bitten by the entrepreneurial bug. Now he’s running SavvyCard--I’ll let him tell that story. Links of InterestDavid Etheredge on LinkedInSavvyCard
92 minutes | 4 months ago
Special: Allies in Action--Racial and Economic Equity as Corporate Competitive Advantage
Allies in Action™, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and media/publishing industries. Read the full press release here.July 8 ForumIn the wake of the death of George Floyd, advocates for racial and economic equity have called for companies to take leadership. This means going beyond supportive press releases and new CSR programs, to the commitment for strong diversity, equity, and inclusion (DEI) policies, measurable DEI personnel growth, supportive public policy advocacy, and strategic investment in new innovation models for the emerging “Multicultural Mainstream.” SpeakersSteve Rochlin, CEO, IMPACT ROIBryan Greene, Director of Fair Housing Policy at National Association of REALTORS®Jacqueline Bouvier Copeland, CEO, The WISE FundRitse Erumi, Technology Fellow, Future of Work(ers), The Ford FoundationMelissa Potter, Head of Social Impact and Communications, Odyssey ImpactWilliam Crowder, Founder, Aperture Venture Capital
25 minutes | 4 months ago
Demystifying Digital Marketing
On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his point of view on marketing in the COVID-19 era. Links of InterestMarty McDonald on LinkedInBad Rhino
32 minutes | 4 months ago
The Age of Quantitative Creative
On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of InterestTravis Chambers on LinkedInChamber.MediaMade to Stick on AmazonPurple Cow on Wikipedia
29 minutes | 5 months ago
Telling a Great Story
On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from Naira. We discuss how companies can use them to their advantage to get engagement, how she has used them with her clients, and other platforms that are getting her attention. Plus, we learn how she ended up in Portland, Oregon.Links of InterestNaira Perez on LinkedInSpringHill Digital
24 minutes | 5 months ago
On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work and was sending out resumes everywhere--and got little response. He realized that it was because ad agencies are obsessed with youth. So, after some thought, he created FEARLESS--a network of freelance ad talent dedicated to helping ambitious clients achieve outrageous goals. On his website for FEARLESS, he says “Ad agencies are obsessed with youth. We’re obsessed with talent.” We have a chat about his background, the underpinnings of FEARLESS and ageless creativity, how he’s organizing FEARLESS, what success looks like, and also how he sees the need for big thinking increasing as we (hopefully) emerge from the COVID lockdown sometime soon. If you’re of a certain age--really, if you’re of any age--this is an important discussion.Links of InterestIan David on LinkedInAbout Ian DavidFEARLESSHow Agencies Are Addressing Ageism (AdWeek)
28 minutes | 5 months ago
On Episode 158, Naomi Liu is in to discuss marketing operations. It’s hard for me to sum up our discussion. It’s really about so much more than marketing operations. We talk about her background, how she views marketing operations, how marketing operations interacts with the rest of marketing, the key skill sets for marketing ops, and balancing the right-brain and left-brain. In addition, and here’s where we really go beyond the subject, we learn about her journey as a woman in tech--and how she has battled imposter syndrome. Plus, we explore the idea of being a “boundary spanner”--and I think it’s clear Naomi is one. This was a wonderful discussion--and it was so great to catch up with a colleague from a decade ago.Links of InterestNaomi Liu on LinkedInEFIImposter Syndrome (Psychology Today)Why Every Sales and Marketing Team Needs a “Boundary Spanner” (HBR)
36 minutes | 5 months ago
Ensuring Client Success
On Episode 157, Iain Preston, chief client success officer for EMEA at Wunderman Thompson joins us. We talked as COVID was making headlines and had client success and modern marketing as the focus of the discussion. But we started off talking about the dot-com boom and bust of 20 years ago, how empathy is so important in this global health crisis. And we also talked about how your life outside of work is so important and we’re all human. Plus, we cover the needs of the modern marketer, how to consider the customer experience, collaboration inside of WPP--and of course his role in ensuring customer success. We close with a discussion about how Wunderman Thompson has been working with brands during the COVID-19 crisis. Links of InterestIain Preston on LinkedInWunderman Thompson Appoints Iain Preston as Chief Client Success Officer, EMEA (Little Black Book)Say hello to Iain Preston
16 minutes | 5 months ago
On Episode 156, Larry Ludwig is to chat about affiliate marketing, plus the early days of the web and web development. Larry has had a long career at the forefront of technology, digital marketing, and online business. It all started when he went to work for an ad agency in 1994. He helped create some of the first websites for the likes of JPMorgan Chase, LensCrafters, Minolta, T. Rowe Price, IBM, and ING Bank. We have a brief chat about the early days of the web. In December 2009, Larry created the website Investor Junkie to help satisfy his own needs and the needs of others to find unbiased investment content. From scratch, he created the leading investing review and comparison site, generating revenue only from affiliate marketing. And that is the subject we dig into, along with a bit about SEO, building an audience, and conversions. Links of InterestLarry Ludwig on LinkedInLudwig Media
18 minutes | 6 months ago
Traffic Secrets for Marketers
On Episode 155, Dave Woodward of ClickFunnels is in to talk about Traffic Secrets and the book of the same name. Dave is chief revenue officer and a partner at ClickFunnels, a company that promises that you are “just a few simple clicks away from a beautifully-designed website marketing funnel.” I wanted to get to the bottom of that--and get a view into the book the head of ClickFunnels, Russell Brunson, wrote recently--Traffic Secrets. So Dave and I chatted a while back. You’ll get a view into Dave’s background, how ClickFunnels grew to $100 million in less than five years, a little about direct response advertising, and what is happening with ClickFunnels. This was recorded before COVID-19 had started to take over the world, but it’s still brimming with great thinking.Links of InterestDave Woodward on LinkedInClickFunnelsThe Book: Traffic Secrets
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