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Confessions Of A B2B Marketer with Tom Hunt | B2B Marketing & Demand Generation

38 Episodes

38 minutes | Aug 9, 2022
B2B Content That Sells with Brendan Hufford of Growth Sprints
In this episode of Confessions Of A B2B Marketer, I'm joined by B2B SEO and content wizard Brendan Hufford of Growth Sprints. We get Brendan to share how he uses Zero Click Content to grow, the SEO skills needed in 2022, his own personal content strategy and the biggest opportunities for B2B growth right now.
40 minutes | Jul 28, 2022
The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
In this episode of Confessions Of A B2B Marketer, I'm joined by LinkedIn legend, paid ads machine and agency owner: Justin Rowe of Impactable. We get Justin to break down his LinkedIn paid strategy... but then also learn how that can tie in with cold outreach and organic posting. We then go on th learn about how Justin built and sold Linknlearn (his LinkedIn marketing agency).
29 minutes | Jul 21, 2022
The Demand Gen Movement with Adam Holmgren of GetAccept
In this episode of Confessions Of A B2B Marketer, I'm joined by a demand generation legend and LinkedIn influencer: Adam Holmgren of GetAccept. We get Adam's view on the demand generation movement, how they run demand gen at GetAccept and his thoughts on personal branding.
33 minutes | Jul 11, 2022
Podcast Guesting & LinkedIn Fame with Jakub Zajicek of Speak On Podcasts
In this episode of Confessions Of A B2B Marketer, I'm joined by a podcast ninja and LinkedIn legend: Jakub Zajicek of Speak On Podcasts. We get Jakub's feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future.
37 minutes | Jul 5, 2022
An ABM Masterclass with Andrei Zinkevich of Fullfunnel.io
In this episode of Confessions Of A B2B Marketer, I'm joined by someone that sent me some lovely gifts to my home back in 2020... this guy knows how to build B2B relationships... and grow B2B businesses. His name is Andrei Zinkevich and he a Co-founder @Fullfunnel.io. He shares a LOT of wisdom on Linkedin about ABM and demand gen, so I had to bring him on to break down the difference between these two HOT B2B trends. Andrei walks us through an ABM campaign as he would run it... this is a MUST listen episode if you are into, or want to run ABM for your B2B business.
26 minutes | Jun 27, 2022
Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs
In this episode of Confessions Of A B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that. In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning.
22 minutes | Jun 16, 2022
Content/SEO/Social Flywheel #4: Linkedin Posting
In this episode of The Content/SEO/Social Flywheel Series, I share the exact strategy and process I have been using to hit 15k impressions per day on LinkedIn: up from zero! When I recorded this the daily impression record was 9k impressions in a day but now the record has been moved up to 15k ;) I detail the process I use to post daily on the platform, what to post about, how to boost engagement and how to track if it's working.
16 minutes | May 16, 2022
Content/SEO/Social Flywheel #3: Podcast Guesting
In this episode of The Content/SEO/Social Flywheel Series, I share the exact strategy we are using to book me (Tom!) on other top podcasts in the B2B/SaaS marketing and entrepreneurship niches. I cover whether you should pitch your product, how to find perfect shows for you to appear on and then how you convince even the most protective show host... to bring you on as a guest :)
15 minutes | May 6, 2022
Content/SEO/Social Flywheel #2: The Plan
In this second episode of The Content/SEO/Social Flywheel Series, I share the PLAN. What tools we use, who does what (freelancer or in house?), what metrics we will track and what the individual workflows will be... it's a must listen if you plan to build this out for your own B2B business (or forward this to your marketing manager!)
12 minutes | Apr 27, 2022
Content/SEO/Social Flywheel #1: A Journey
Join myself and the Fame team as we embark on a journey to master the Content/SEO/Social Flywheel. We will show you the behind the scene tactics, strategies and processes that we a implementing... along with all the mistake we make along that way... so you don't need to make them.
33 minutes | Apr 25, 2022
No Prep Podcasting, How To Make Them Profitable & Systems
An interview with myself and the awesome Mark Struczewski on his show: The Mark Struczewski Podcast. We share why podcast hosts should prep less, how to make your podcast profitable and then how and why you should build a system around your podcast production.
32 minutes | Mar 29, 2022
Update On Fame's Progress, Tom's Business Philosophy & The Best Way To Start A B2B Business
An interview with myself and the wonderful Dr. Pele Raymond on his show: Profitable Happiness. I share my business philosopy, an update on how Fame is doing and why I think there is an intimate connection between profit and happiness.
14 minutes | Nov 19, 2021
Update, October Income Report & We're Back
In this episode, Tom shares Fame and bCast's revenue progress. He explains why this podcast has been on a 5 month hiatus, what has gone well/what hasn't gone well over the past few months and the plans for the pod going forward...
23 minutes | Jun 15, 2021
Does AppSumo Work? with Leo Bassam, Founder & CEO at Plutio
In this episode, Leo Bassam, Founder & CEO at Plutio joins Tom to share more about their AppSumo experience... how much did they make and was it worth it?
15 minutes | Apr 28, 2021
Viral SaaS Growth with Julia Enthoven, Co-Founder of Kapwing
In this episode, Julia Enthoven the Co-Founder of Kapwing joins Tom to share more about how they use the "viral watermark" feature to blow up the growth of their video editing software: Kapwing.
20 minutes | Apr 13, 2021
Bitcoin, April Income Report & 2021 Progress
In this episode, Tom shares Fame and bCast's revenue progress. He then dives deep into Fame's (B2B podcast agancy) growth strategy, why the business switched their treasury to Bitcoin, how and why they acquired another podcast agency and plans for the rest of 2021.
37 minutes | Mar 17, 2021
Everything Is Marketing with Corey Haines, Founder of Swipe Files
In this episode, we're joined by Corey Haines, Founder of Swipe Files to discuss his journey through the world of marketing, how his experience as head of growth at Baremetrics facilitated his next step and what he's working on for marketers right now...
33 minutes | Mar 2, 2021
The Only B2B SEO Signal To Consider In 2021 with Nick Jordan, CEO of Content Distribution
In this episode, we're joined by Nick Jordan, CEO of Content Distribution to discuss the single SEO factor to focus on in 2021, how they get awesome SEO results for clients and how he has built his SEO agency to 25 employees.
22 minutes | Feb 16, 2021
Why Does Vineet Devaiah Have Beef With bCast?
In this episode, we're joined by Vineet Devaiah, the founder of Teliportme to discuss why Vineet has beef with bCast, if Vineet still has beef with bCast and if you should list your B2B SaaS on AppSumo.
33 minutes | Feb 3, 2021
Selling A SaaS Then Starting An Agency With Dave Schneider, CEO at Shortlist
In this episode, Tom is joined by Dave Schneider, CEO at Shortlist. They discuss Dave's previous bootstrapped SaaS business: Ninja Outreach, how they grew that, sold it and then why Dave decided to start an agency.
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