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Community College Marketing MasterClass
29 minutes | Jan 18, 2022
A View From the Top: Applying Media Prefs Data From a State and Advocacy Perspective
Guests: Carolyn Simpson, Director of Communications for the Pennsylvania Commission for Community Colleges & Mark D’Alessio, Executive Director of Communications for the Technical College System of GeorgiaHost: Jamie Wagner, Executive Director of Media PrefsJamie Wagner connects with Carolyn Simpson and Mark D’Alessio, two high-level communication professionals advocating for and representing 15 community colleges in Pennsylvania and 22 community colleges in Georgia. The versatility and power behind Media Prefs’ custom questions are dissected, along with the importance of taking a step back to ensure a timely pulse on students and understanding more than ever that "data is king" when it comes to decision making and serving this unique population effectively.
26 minutes | Jan 3, 2022
Data Making a Difference: Justifying Your Efforts With Student Voices Through Media Prefs
Joined by Allison Hayes and Dane Dewbre, Jamie Wagner dives into what the Media Prefs survey means for these leaders with over 35 years of combined community college experience. While highlighting that the data received was a way to disprove long-held anecdotes, increase cross-functional supportive messaging to students, and guide post-COVID decision making, Allison and Dane additionally echoed that Media Prefs helped them justify new tactics and areas to spend (or quit spending) money and is "just a really great tool."Guests: Allison Hayes, PR Director for Delaware Technical College & Dane Dewbre, Executive Director of Marketing and Communications for South Plains CollegeHost: Jamie Wagner, Executive Director of Media Prefs
24 minutes | Dec 13, 2021
Esports at Community Colleges
In this episode of the Community College Marketing MasterClass Podcast, Adam Lopez, the Esports Coordinator and coach at Irvine Valley College, joins Interact CEO Dr. Pam Cox-Otto and Student Social Media Manager at IVC, Emaline Gayhart, to discuss the invaluable contribution that video games bring to education and attracting students to community college.
15 minutes | Apr 29, 2021
Noncredit Where Credit is Due: Why Supporting your Noncredit Programs can Help with Enrollment
The impact of growing noncredit programs can help community colleges get a foot in the door towards enrolling those students into credit programs and boosting enrollment. Join Interact CEO Dr. Pam Cox-Otto, Ph.D. and Maggie Wolf, director of adult and community education at Kankakee Community College, as they discuss how noncredit classes are critical to your enrollment numbers, as well as strategies on how best to maintain these students.
47 minutes | Mar 25, 2021
Everything Your College Needs to Know About TikTok
On this episode of the Community College Marketing MasterClass, Interact Content Manager Wyatt Otto and friends discuss TikTok, the newest social media platform sweeping the nation. They discuss how TikTok works, best practices, and how community colleges can best be using it.This week’s guests are Sara Sampey, lead videographer at Interact; Jamie Wagner, executive director of Media Prefs; Amy Hazelhurst, senior internet marketing consultant at ReachLocal; and the fabulous marketing and public relations team at Cape Fear Community College: Sonya Johnson, Julie Martin, and Erin Fabian.
23 minutes | Jan 28, 2021
Creating New Opportunities: How Offering Bachelor’s Degrees Can Transform Students’ Lives
In this episode of the Community College Marketing MasterClass Podcast, Dr. Pam Cox-Otto, Ph.D. is joined by Dr. Angela Kersenbrock, president of the Community College Baccalaureate Association (CCBA), to discuss the benefits of creating baccalaureate programs not only for community colleges, but for students too.
19 minutes | Jan 11, 2021
Preparing for the New Normal: How to plan for the fall semester post pandemic
On this episode of the Community College Marketing MasterClass podcast, Interact CEO Dr. Pam Cox-Otto is joined by the senior vice president of public relations for the American Association of Community Colleges, Dr. Martha Parham. Dr. Cox-Otto and Dr. Parham talk about how community colleges have been supporting student needs during this pandemic, and how they will continue to support students into the future. Even as the nation begins to distribute vaccines, it will be a while before things return to normal. And even once it does, things will not be the same. Until then, community colleges need to do everything they can to support student needs and keep students on track, as well as plan for the future and what our “new normal” will be like. Dr. Cox-Otto and Dr. Parham elaborate on these concepts with examples from other community colleges across the nation and explain how to implement these ideas.
32 minutes | Oct 27, 2020
We hear you: Redesigning the community college with the student voice
Student-centered innovation has been mission-centric to community colleges, but redesigning the college experience with the student voice in the middle is critical post-pandemic. Join Dr. Pam Cox-Otto and Dr. Karen Stout, president and CEO, Achieving the Dream (ATD), as they discuss the insights ATD’s network of nearly 280 colleges have gained in their work to champion student success. This includes accelerating strategies that were moving the needle pre-COVID 19 on such issues as equity and access. This timely episode challenges colleges and their leaders to embrace these crisis-born lessons and the opportunity they present to guide more individuals onto the onramp community colleges provide for economic mobility and lifelong learning. Discover what you should be thinking and doing to break down barriers and reinforce resilience for at-promise populations—whether you’re a college president, faculty member, student service or marketing professional.
28 minutes | Oct 15, 2020
Meeting Students Halfway: How to help Prospective Students Make it to the First Day of Classes
Enrollment is always important, but even more so now, in the middle of a pandemic. Face-to-face recruiting is no longer possible, on-campus orientations are not a good idea, and yet more than ever our students need support from application, to day-one of classes. Dr. Diane Walleser, Vice President for Enrollment Management at Borough of Manhatten Community College joins Interacts’ Dr. Pam Cox-Otto to talk about how to increase applications in an urban environment and ways to create a student-college connection.
20 minutes | Sep 30, 2020
Funding Foundations: How to Develop Resources to Support Students during a Pandemic
Just like our students, our community colleges are struggling to maintain the resources they need during this critical time. State budgets are uncertain, and many colleges are facing budget cuts, layoffs, and furlough, all while trying to support our students—many of whom are facing food and housing insecurity. Join Dr. Pam Cox-Otto and Oakland Community College’s Vice Chancellor for Advancement Dan Jenuwine as they discuss the important role of your college foundation in helping students stay students.
23 minutes | Sep 4, 2020
The Student Retention Problem: What Colleges Need to do Now to Address It.
Creating an environment at your college that will retain students and developing communications that will inspire and build their resilience are both part of the mission-critical jobs at community colleges. In this episode, Interact's CEO Dr. Pamela Cox-Otto and her good friend Dr. Susan Hatfield, who is a 30-year veteran of researching student motivations around retention and is currently a senior consultant with the Higher Learning Commission, discuss retention and where colleges need to focus now.
58 minutes | Jul 16, 2020
Be a Better Listener: How to Welcome Students of All Backgrounds, Share Their Stories, and Support Them in Their Educational Journeys
MiraCosta College Academic Counseling Department Co-Chair Dr. Adrean Askerneese works face-to-face with students every day. He has a doctorate degree and Master of Arts in marriage and family counseling from USC, a Master of Science from SDSU, and a bachelor’s degree from Point Loma Nazarene. He was also recently honored for his work with student athletes and is a driving force for equity and social justice at his college.In this episode, Dr. Askerneese shares his personal story about starting college. He and Cheryl Broom also discuss how critical it is to listen to students so you can tell their stories with respect, support them, and show that they and students of all backgrounds matter.
61 minutes | Jun 8, 2020
Flexing Your Personal Brand: How to Manage and Own “It” in Your Daily Life
Guisselle Nuñez, director of public relations, marketing, and governmental relations at Chabot-Las Positas Community College District and author of Take Charge of Your Brand, is a dynamic, hands-on, and insightful personal brand expert who provides participants with bite-sized, quick and easy techniques to help them weave personal branding into their daily professional and personal actions. In this episode, Guisselle and Cheryl Broom discuss why your personal brand is important as well as techniques you can use to manage and develop it. The two also talk about Cheryl’s experience in going through Guisselle’s exercises, and how being vulnerable allowed Cheryl to better understand what her brand is and how she can own it in her everyday life. Show Notes:Contact Guisselle Nuñez by emailing firstname.lastname@example.orgTo learn more about Guisselle’s book, visit http://guissellenunez.com/
59 minutes | Jun 5, 2020
Cultivating a Curious Culture: The Role of Research in Institutional Effectiveness and Equity
Dr. Bridget Herrin is the acting dean of institutional effectiveness at San Diego Mesa College and the executive director for the Center of Organizational Responsibility and Advancement (CORA). In this episode, Dr. Herrin and Cheryl talk all things data—from conducting literature reviews to get a better understanding of issues colleges are facing, to conducting original research at the college to improve institutional effectiveness, support marketing and communications efforts, and assist in enrollment management strategies. They also discuss how to #HumanizeData to share the story behind the numbers, how IE departments have changed over the years, limitations in research, issues around equity, and how CORA supports educators in expanding their capacity to serve historically underrepresented populations. Learn more about the Center of Organizational Responsibility and Advancement (CORA) at coralearning.org.
46 minutes | May 26, 2020
The Power of Authentic Storytelling: How to Connect with Prospective Students and Build Pride
Kaua’i Community College Marketing Director Gary Ellwood has over 25 years of experience in all facets of media production. Prior to joining community colleges, Gary traveled all over the world to film events like the Super Bowl and Olympics and tell stories through video. Now, in his current role, Gary is in charge of building pride around the college through marketing and outreach. In this episode, Gary and Cheryl Broom of Interact discuss the challenges of marketing a community college, especially to a rural community that thinks it already knows the college. Gary also shares his storytelling secrets and offers advice on what colleges can do to form stronger connections with prospective students and welcome them to your college community. ***This podcast was recorded in November 2019***
51 minutes | May 14, 2020
Demystifying Financial Aid to Better Serve Students
Financial aid is complicated, even for those who work at colleges and are familiar with it. So, how exactly can colleges better communicate with students to make sure they are getting the support they need to be successful? In this episode, financial aid expert Mike Dear breaks down the complexities of financial aid and provides tips on what colleges can do to better serve students. Mike and Interact President Cheryl Broom also discuss how interesting financial aid actually is, and how it impacts students across the United States. ***This episode was recorded in January 2020***
46 minutes | Apr 27, 2020
Okay, Google - How Do We Get More Students? Webinar
Interact teamed up with Google and digital marketing partner ReachLocal to provide a webinar on the shifts that are taking place in digital behavior so colleges can reach students in the right space and at the right time. The webinar was recorded on April 16th, 2020 and covered a range of topics, including:Google's education insightsthe student journeyhow to better understand and connect with students todayhow putting this in practice can lead to a successful campaignBecause Google's content is exclusive and is made available only to the webinar attendees, this podcast episode is an abbreviated version of the webinar, reviewing some of Google's key takeaways and focusing on the remaining parts of the presentation with content provided by Interact and ReachLocal. Both groups build on Google's segment by showing colleges how they can shift their digital marketing strategies to maximize the return on advertising investment. To view the recorded webinar and access supplementary materials including the presentation, visit Interact's news center at news.interactcom.com.
55 minutes | Mar 30, 2020
Advice from the Front Line: What We Can Learn about COVID-19 from Colleges in Washington
With COVID-19 impacting community colleges, Interact CEO Dr. Pamela Cox-Otto brought together two marketing and public relations specialists who are on the leading edge of community colleges affected by the current situation in the state of Washington. Kelly Green, chief community relations officer at South Puget Sound Community College and Katherine Schiffner, director of public relations at Everett Community College shared their experiences of responding to the COVID-19 pandemic, and discussed how they have handled the changes to their respective colleges. The discussion covered:How they have dealt with news of local cases in their communities and the overwhelming attention of outside media sourcesHow they have dealt with new concerns brought about by COVID-19 and how they have learned from other institutionsHow they adapted and implemented plans to deal with emergency communications and communicate with local governmental authorities and servicesHow their respective colleges have handled the challenge of shifting in-person classes to online, what has been done to accommodate programs that could not easily be adapted, and how they have handled requests for resources necessary for faculty and students to participate in online classesHow they are planning for the delay or cancellation of other in-person events, such as courses with mandatory labs or commencement ceremoniesTo access additional COVID-19 resources, click here.
105 minutes | Mar 20, 2020
COVID-19 Crisis Communications for Colleges Webinar
With COVID-19 impacting community colleges, Interact Communications decided to put together a live webinar with crisis communications expert Scott Summerfield with SAE Communications, Interact CEO Dr. Pam Cox-Otto, and Interact president Cheryl Broom.The presentation covered:Higher education and local agency communications response trendsCrisis communications best practices that ensure the community stays informedMedia relations tips to communicate ongoing challengesInternal communications tips to keep staff and faculty informed and supportiveWhat’s next: From commencement cancellations to declining enrollment, what you can do now to prepareAfter the initial presentation, there was about an hour of Q&A. The webinar was held at 10 a.m. PDT / 12 p.m. CDT on Thursday, March 19th.To access the presentation and watch the webinar, click here.
45 minutes | Mar 8, 2020
Taking a Deep Dive into Digital Marketing
Chris Walker, vice president of Interact Communications, is an award-winning marketer and digital leader who has nearly 20 years of agency experience with a focus on web development, digital strategy, and media. In this episode, Chris and Cheryl discuss the evolving world of digital marketing and how colleges can utilize the latest tools to maximize results.
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