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46 minutes | 7 days ago
Ep.26 – How to optimize your store for mobile devices
It’s no surprise that for most merchants, at least 60% of your traffic comes from mobile. It also likely isn’t a surprise that as merchants, we tend to run our business on a desktop or laptop. This week on the podcast, we’re telling you everything you need to know about optimizing your store for customers shopping on their phones.
49 minutes | 14 days ago
Ep.25 – Prepare your store for the holidays
Are you excited for BFCM? I know we said we were done with the last episode, but… we lied. Here’s why: there is so much to cover, and we want to make sure you know everything you need to know going into the holiday shopping season. This week we’re talking more about content and product offering during the holidays.
44 minutes | 21 days ago
Ep.24 – Forming brand partnerships
Running an online store can feel isolating, but you don’t have to go at it alone! Brand partnerships are a great way to increase revenue by collaborating with other creators. This week on the podcast we’re talking with Keir Whitaker about brand partnerships and what makes them so successful.
46 minutes | a month ago
Ep.23 – SEO vs. UX: Battle Royale
You want your store to look good, and so do we. But there has to be a balance struck between looking good, performing well, and discoverability. This is a conversation that can get pretty heated between designers, developers, and SEO professionals. But we need to talk about it, because it impacts your store dramatically. So what takes precedence? Search Engine Optimization or User Experience? Is it either or in this battle royale? Or is it a blend of both? Today it’s just us - Kelly and Rhian Talking about two things we know best from opposite sides of the same coin.
52 minutes | a month ago
Ep.22 – How to make your Shopify store accessible
If you’ve listened to any of our podcast episodes, you know the one thing that makes its way into every episode is accessibility. It’s not only important: it’s absolutely necessary for your store to be accessible. This week on the podcast we’re talking with Ilana Davis about all things web accessibility: what it means, why it’s important, and tips to make your Shopify store accessible.
46 minutes | a month ago
Ep.21 – Leadership lessons with Kat Cole
With the rush of the holiday shopping season starting earlier this year, chances are you’re wondering if now’s the time to begin hiring additional help for your business. This week on the podcast we’re chatting with Kat Cole, COO and President of Focus Brands, about hiring, company culture, and leadership.
41 minutes | 2 months ago
Ep.20 – [BONUS] Do I need a custom app for my Shopify store?
We all know there are a multitude of Shopify apps in the App Store for what seems like every need possible. But what if you can’t find an app that does exactly what you need? If you have more unique needs, you may find that you need a custom app built. For this month’s Shopify Plus bonus episode, we’re chatting with Gavin Ballard, CEO of Disco Labs and Shopify Plus partner based in Melbourne, Australia. Gavin’s our resident expert on all things custom apps: advantages, disadvantages, and what to expect from costs to buildout.
40 minutes | 2 months ago
Ep.19 – Another Black Friday Cyber Monday (BFCM) podcast episode
Have you heard enough about Black Friday Cyber Monday yet? Because GUESS WHAT WE’RE TALKING ABOUT!!!!!! In case you haven’t heard, BFCM is looking vastly different this year, and there are a lot of unknowns about what to expect. So this week on the podcast, we’re talking about our predictions for BFCM and how to best prepare for the wildest sales season of the year.
49 minutes | 2 months ago
Ep.18 – Building a community around your brand
There are two ways you can launch a new business: build a brand and then create a product, or create a product, and then build a brand. While there’s no one right way to do this, building a brand before you launch a product does have its benefits. This week on the podcast we’re talking about how to increase brand awareness in preparation for a product launch.
39 minutes | 2 months ago
Ep.17 – How to create the perfect FAQ page
If there's one thing you can do today to improve your store, it's to do an audit of your FAQs page. Don't have one? Congrats, your audit is complete. Now it's time to create your FAQs! This week on the podcast we’re talking about why you need an FAQs page, what questions you ask, and how to craft your answers.
63 minutes | 2 months ago
Ep.16 – Personalizing the shopping experience
When your customers can shop virtually anywhere, how do you deliver an experience that will keep them coming back again and again? One word: personalization. No two customers are the same, and your customers want to be recognized as a unique individual. This week on the podcast we’re talking all things personalization: what it is, how to collect personalization data, and how to use that data across your website and marketing strategies.
40 minutes | 3 months ago
Ep.15 – Introduction to SEO
So you’ve launched a new store - Then you ask yourself, “How do I get people TO my new store?” While there are several different strategies, today we are going to be talking about what Rhian knows best - SEO. This week on the podcast we’re giving you an introduction to SEO - what it is, why it matters, and how to utilize keywords and blogging to get your store and products found by new customers.
58 minutes | 3 months ago
Ep.14 – Building an inclusive brand
When you’re selling online, it’s important to remember that you are selling to everybody. Which means, that you are selling to every BODY. When you build an inclusive brand that makes everyone feel welcome, you are telling the world that they are welcome to shop at your store. Which in turn, results in more sales. This week on the podcast we're talking all things brand inclusivity - from size visualization to diversity of models and accessibility. We finish this episode by interviewing Marnie Consky, CEO and Founder of Thigh Society, a model brand for inclusivity.
41 minutes | 3 months ago
Ep.13 – An introduction to conversational commerce
Marketing strategies go well beyond email, and SMS is one of the fastest-growing areas of consumer marketing. This week on the podcast we’re talking all things conversational commerce and do a deep dive into SMS: what it is, how it differs from email marketing, and how to use SMS marketing as a powerful marketing medium.
48 minutes | 3 months ago
Ep.12 – Breaking down the homepage
First impressions go a long way, and your store’s homepage is no exception. This week on the podcast we're breaking down the homepage - the good, the bad, and the “please never do this on your website”.
53 minutes | 3 months ago
Ep.11 – Running a side hustle on Shopify
With over a million merchants, Shopify stores come in all shapes and sizes. While we don’t have actual statistics on this, we'd guess that over half of Shopify merchants are running their online business part-time (feel free to fact-check us, Shopify). This week on the podcast we’re talking about side hustling on Shopify - how to balance a full-time job with running a Shopify store, and how to scale your business while keeping your time commitment low.
33 minutes | 4 months ago
Ep.10 – Finding unique ways to engage with your customers
We’re all familiar with the basic strategies to acquire new customers - email marketing, Facebook ads, and the like. But how do you take it one step further to create a unique experience specifically for your audience? This week on the podcast we’re talking about unique ways you can engage with your customers. The relationships you build are key to getting that second and third purchase, and happy customers tell their friends about your brand. We finish with an interview with Ruby and Jamie, the creators of RUBIES, about building a product and engaging with an audience in an untapped market.
56 minutes | 4 months ago
Ep.9 – How to build a highly converting product page
Your store's product display pages (PDPs) are your gateway to more sales. What makes a good product page stand out from the crowd? What can you do to optimize your product page for sales? If you're limited on time, where should you focus your efforts? This week on the podcast, we're discussing how you can turn your product pages into highly-converting sales machines. We'll talk through what you should absolutely include on your PDP and what major conversion-breaking red flags to avoid. We finish by chatting with Kurt Elster, co-host of the Unofficial Shopify Podcast and co-founder of Shopify Plus consultancy Ethercycle, to get Kurt's take on what makes a product page great.
43 minutes | 4 months ago
Ep.8 – Acquire new customers using TikTok
The world is talking about TikTok, the hottest video-based social network. Most recently, ecommerce brands have found unique ways to engage with new customers via TikTok. This week on the podcast, we’re talking all things TikTok: what it is, what opportunities businesses have to acquire new customers, and whether your business should consider utilizing TikTok as a new acquisition method.
39 minutes | 4 months ago
Ep.7 – Building a sustainable business
Its 2020, and sustainability matters now more than ever. Today we are going to talk about why sustainability matters, some ways other businesses have implemented sustainable business methodologies, and interview Salima Visram of Samara Bags, about how she has created a sustainable minimalist fashion company. Grab a mug and join in.
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