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29 minutes | Sep 29, 2021
Ep.65 – What is headless commerce?
Over the past couple of years you may have heard of a really weird buzzword that's only picking up more steam: headless. This week on the podcast we're discussing what exactly headless means, what's required to take your store headless, and we weigh the pros and cons of making the switch.
38 minutes | Sep 15, 2021
Ep.64 – Choosing apps to install on your store
There are thousands of apps in the Shopify App Store, and so many more that aren't listed through the App Store. So how do you choose which apps will be the best fit for your store? This week on the podcast we're breaking down what you need to know to evaluate which apps will enhance your store's customer experience. Let's dig in!
37 minutes | Sep 8, 2021
Ep.63 – Conversion Rate Optimization
As we're all getting prepared for Black Friday/Cyber Monday, now's a great time to dig a little deeper into CRO, or Conversion Rate Optimization. This week on the podcast we're introducing the concept of CRO, how to calculate your conversion rate, and how A/B testing works. Let's dig in!
41 minutes | Sep 1, 2021
Ep.62 – BFCM Predictions
It's officially September, so we're talking Black Friday/Cyber Monday again! This week we're joined by Ian Leslie, Senior Director of Retail Advocacy at Bolt. We're breaking down our predictions for BFCM this year as the landscape continues to evolve. Let's dig in!
45 minutes | Aug 25, 2021
Ep.61 – Optimizing your Product Page for SEO
Today we are talking about my favorite topic: SEO. Specifically how to optimize your product pages for SERPs, and how to understand the word salad I just delivered to you. Let's dig in!
40 minutes | Aug 18, 2021
Ep.60 – Finding new opportunities in busy markets
Today we are joined by Elise DeCamp, VP of Acquisition for WeCommerce. We're gonna be chatting about the evolution of commerce, acquisitions, and the power of community. Let's dig in!
42 minutes | Aug 11, 2021
Ep.59 – How to use email popups effectively
If you've listened to any of our conversion rate optimization episodes or webinars, you know we have a LOT of opinions about popups. This week on the podcast we're talking about how you can serve popups on your store that are both friendly and effective.
54 minutes | Aug 4, 2021
Ep.58 – Predicting the future of commerce
Today we are once again joined by Ethan Choi, growth investor at Accel. We are going to be speaking about e-commerce trends, predictions, and all things in between.
39 minutes | Jul 28, 2021
Ep.57 – Baymard's Common Mobile UX Pitfalls, Part 2
A couple months ago we started discussing Baymard Institute's 18 Common UX mobile pitfalls. It was a lot to cover in one episode, so this week we're covering the remaining 10, on the topics of forms and sitewide errors.
45 minutes | Jul 21, 2021
Ep.56 – An Introduction to A/B Testing and Acquisitions
Today we are joined by Jacob Garlick, the CEO of Neat A/B testing. We are going to be talking about the rapidly changing landscape of optimizing your store's theme and other conversion optimization tools. We will also be chatting about A/B testing and the correct way to approach it.
47 minutes | Jul 14, 2021
Ep.55 – What you need to know about iOS 15 and marketing your store
Last month Apple announced some changes to the upcoming version of iOS 15, which removes access to data that brands are used to having. Today we're joined by our good friend Val Geisler, Customer Evangelist at Klaviyo, to break down what this means in more detail and how to shift your operations to customer-first marketing. Let's dig in!
38 minutes | Jul 7, 2021
Ep.54 – Shopify Unite 2021 Recap
Last week Rhian and I tuned into Shopify Unite, Shopify's annual conference where we learn about all of the new releases for the Shopify platform. Today we're going to break down our favorite announcements from Unite and how you can use them to help you succeed on Shopify. Let's dig in!
46 minutes | Jun 23, 2021
Ep.53 – Bootstrapping on Shopify
Today we are talking about bootstrapping your business, something near and dear to both Kelly's and my heart. We are joined by a fellow bootstrapper, Isaac Bowen, Founder and CEO of Lightward, to discuss his journey building two apps, Locksmith and Mechanic.
39 minutes | Jun 16, 2021
Ep.52 – Baymard's Common Mobile UX Pitfalls, Part 1
One of my favorite resources for ecommerce user experience research is Baymard Institute. A couple of months ago, Baymard Institute released a report on 18 mobile user experience pitfalls on ecommerce stores. This week on the podcast we're going through the report to discuss the first 8 pitfalls and how to avoid them. Next week we'll cover the rest. Let's dig in!
46 minutes | Jun 9, 2021
Ep.51 – The Future of DTC
Today on commerce tea we are looking towards the future. The future of commerce. We are joined by Ethan Choi, Partner at Accel. Specializing in growth, today he is joining us to talk about one of his favorite topics: consumer internet companies. What's that? Well... Let's dig in!
43 minutes | Jun 2, 2021
Ep.50 – It's time to start planning for BFCM.
The sun is shining and the weather is warming up, so you know what that means... it's time to start planning for Black Friday/Cyber Monday! Yes, I know, it's the beginning of June, but bear with me here. The sooner you can get started on your BFCM planning, the better off you'll be for the upcoming sales season. This week we're discussing what you can begin focusing on now in preparation for Black Friday.
48 minutes | May 26, 2021
Ep.49 – Crafting a strong social media strategy
We've heard time and time again that social media is an important part of your store's marketing strategy. We're all familiar with buying ads, but what about building an organic following? This week we're joined by Jess Grossman, founder & CEO at In Social. We'll be digging into the importance of building an organic following on social media and how your organic presence plays into the entire customer lifecycle.
41 minutes | May 19, 2021
Ep.48 – I Mustache You a Question
Over here at commerce tea, we love folks who are doing things that no one else is. Today we are joined by Jon Shanahan, the CMO of Stryx- a pioneer in the men's cosmetics industry. We'll be talking about how Stryx chose and developed this market opportunity, how they brought their product to market, and how to leverage social media. Let's dig in!
40 minutes | May 12, 2021
Ep.47 – Tracking your Inventory: A Deep Dive
In a past episode we took a shallow dive into tracking your inventory. This week we're joined by Jill Liliedahl from Inventory Planner. We'll be digging into why forecasting is important, how forecasting customer demand works, and some tips and tricks for forecasting as we move into seasonal events for 2021.
55 minutes | May 5, 2021
Ep.46 – Sipping the tea with Harley Finkelstein
Today we're chatting with Harley Finkelstein, entrepreneur, lawyer, and the President of Shopify. We'll be talking about the future of commerce, democratizing entrepreneurship, and career moves.
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