38 minutes | Sep 16, 2021

Season 2 Episode 11: Matthew Herman of Boy Smells

On this episode, Indie chats with Matthew Herman, one of the masterminds behind Boy Smells - a brand that sells highly spirited scented candles, fine fragrances and intimate wear for the genderful.  Gender neutrality has long been a norm in the fashion world. However, GENDERFUL self-care is now what seems to be taking precedence. Is this due to fashion being influenced by social issues, or is it because brands now realize that the disparity has lately become fuzzy? In this candid interview with Indie, Matt shares his backstory, how he found himself drawn to entrepreneurship and growth strategies for brands that represent a subculture. Calling out worn-out definitions of masculinity, Matt talks about co-creating a gender “full” future with his audience and using his brand to disrupt stereotypes of what it means to be a man today.Links: Boy Smells Website: https://boysmells.com/Boy Smells Instagram: @boy__smells
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