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Learn how colocation providers pick ideal clients, differentiate, and focus on much more profitable and lucrative business going forward.

If you've been following the colocation industry for quite some time, you'll probably recognize that the pace of Industry consolidation just keeps accelerating. It seems like every week, every month there's another player or two that decide to merge.  This ends up putting the acquiring company and the acquiree on very different growth trajectories, generally intended to be positive. And it usually is mostly good with scale, but there can sometimes be friction with the acquisition -- because of integration issues, cultural integration issues across the team across and different management styles -- across facilities, operations, engineering, IT, sales, and marketing.

Over the last decade, there's been a huge shift in how people research and make purchase decisions for anything and everything related to data center services, including colocation. People are tired of getting interrupted. They’re tired of having to take a whole bunch of crap to get the small nugget of what they want, when they want. And they fought back. And technology is making it possible for people to demand and get exactly what they want, 100% on their own terms. You need to make sure that you have a strong strategy that covers the awareness stage, the consideration stage, and the decision stage. So you can make sure that you're dealing with a modern, effective playbook for attracting the best potential clients for your colocation data center.    

What does the CEO of a colocation data center do on a typical day? While some may argue that there is no such thing as a “typical” day, there are definitely patterns for certain kinds of initiatives, responsibilities, and projects -- especially among the senior leaders at small- and medium-sized providers. In this podcast episode, you’ll learn about eight different areas -- and eight different “hats”-- that the colocation data center CEOs may be wearing during any given day, week, or month.