25 minutes | Aug 21, 2020

#13: Vietnamese Coffee: Delicious and Fair Trade

DO YOU KNOW? Vietnam is the world’s second largest producer and exporter of coffee and the biggest coffee exporter to Germany. Vietnam is a country located in Southeast Asia with tropical and subtropical climate. There is a large area of red soil basalt suitable for coffee growing which was brought by the French in 1857. By the early 2000s, Vietnam became the second largest producer and exporter of coffee beans in the world. At the moment, Vietnam's coffee industry is facing severe challenges such as climate change; competition from other crops; need to replace ageing coffee trees; production costs are increasing higher while world coffee prices are at very low levels. Due to intense competition, Vietnam's policy of coffee production has shifted to a new era with two objectives: firstly, to maintain its position as the world’s second largest producer and exporter of coffee green beans; secondly, to double the added value in coffee production by increasing productivity, quality and value addition. It meant FAIR TRADE COFFEE PRODUCTION. Having a system of fair-trade certification for coffee would boost exports to Europe and Germany currently.  Vietnam ‘s coffee exports to the EU saw an increase during the first seven months of 2020. The EU represents the second largest market for Vietnamese coffee and accounts for over 42% of the country’s coffee exports. The new EU-Vietnam free trade agreement (EVFTA), which came into effect on August 1, opens up opportunities to further boost Vietnam’s coffee exports to the European Union, which is the world largest coffee market.  We will talk in this episode on the fair trade coffee in Vietnam and how the fine Robusta from Vietnam could enter the European and German markets effectively and sustainably. We have our guest today, Ms Trang, the business owner of Valley Coffee – a branding of fair trade coffee from Lam Dong Province and our episode will be hosted by Marko Walde, Chief Representative of AHK Vietnam.All information on Valley Coffee: http://valleyscoffee.vn/#Home
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