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34 minutes | Jul 1, 2021
E02 | Ulrich Klenke (Deutsche Telekom) on brand equity
Deutsche Telekom, also known as T-Mobile, is one of the major network carriers in the world. Famous for their magenta color and distinct T in the logo. Talking about their brand equity, the staggering amount of 51 billion US Dollars in brand value has been reported for 2021. It’s the sheer scale that gets Chief Brand Officer Ulrich Klenke excited and makes him sweat. Holding a 51 billion dollar piece in his hands, is quite a responsibility. In this episode Ulrich Klenke shares his vision on brand equity and explains how they are shaping the brand and creating something so meaningful for people everyday.
32 minutes | Jun 30, 2021
E01 | Philipp Markmann (L’Oréal Group) on digitization
As one of the frontrunners in digital transformation, L’Oréal engages consumers with innovative AI and AR solutions. Philipp Markmann, Chief Marketing Officer Western Europe of L’Oréal Group, explains how they are realizing their ambition to become the number one beauty tech company in the world. How do they create meaningful experiences with digital products that help build the love for their brands and recruit new consumers? And how did Covid-19 accelerate this digitization?
1 minutes | Jun 28, 2021
CMOtalk | The marketing podcast - Trailer
As society is changing, so is marketing. How are Chief Marketing Officers from around the globe preparing for tomorrow's challenges? In CMOtalk, the podcast series about marketing, Klaas and Adam interview CMOs from leading brands. They deconstruct their strategies and hear how they plan to remain successful. Start listening on cmotalk.global. CMOtalk is the award-winning marketing podcast and eponymous premium platform for CMOs. After the successful CMO-podcast series in the Netherlands, the global edition of the podcast is launched on July 1st 2021.
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