Episode #85 - Should Your Brand Enter Controversial Conversations?
In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.
INTERVIEW OF THE WEEK
Joe Pulizzi, founder, Content Marketing Institute
Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die.
He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states.
Get more from Joe:
Subscribe to The Random Newsletter: https://www.joepulizzi.com/signup/
OUR CONTENT MARKETING IDEA OF THE WEEK
Go All In With Content Marketing or Do Nothing: #CMWorld