Episode #84- Do Me a Favor: Playing Chicken With Audience Trust
In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.
INTERVIEW OF THE WEEK
Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.
Learn more about Brian and Bynder:
- Visit the Bynder website: https://www.bynder.com/en/
- Check out Bynder partner Stackla for more on UGC: https://stackla.com/
- Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/
OUR CONTENT MARKETING IDEA OF THE WEEK
Want to be Trusted? Here’s a Crash Course in Brand Journalism